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ElectNext October 2013
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ElectNext October 2013

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  • 1. WHAT IF We lived in a world in which every person were equipped to be an informed, engaged citizen?* * And getting there were a huge market opportunity?
  • 2. WE ARE A founding team of passionate civic technology entrepreneurs, and a supporting team of renowned experts and investors. Keya Dannenbaum Founder/CEO Hillary 2008 Stanford, Wharton Bill Bradley Fmr Sen, NJ John Mertens Chief Technology Officer Code for America Fellow Full Stack ROR Jeb Bush Fmr Gov, FL Capital Raised: $1.3M Tom Johnson Fmr CEO, CNN Manya Scheps Chief Product Officer Designer, Artist, Coder Startup Veteran Will Crowder Comcast Vntrs. Dave Zega Head of Biz Dev Politics/Policy MA Campaign Veteran Ben Wirz Knight Fdn. Charlie O’Donnell Bklyn Bridge Vntrs.
  • 3. WE HAVE Established ourselves as a leading third-party content provider to a national network of news publishers. 2012 Candidate-matcher: 50-state reach, 1000% monthly growth, 3.2M users at peak 2013 Political ‘baseball cards’: 100% monthly growth, 1M+ uniques/month, 5.6%CTR
  • 4. THE OPPORTUNITY Publishers’ revenues are suffering on the internet. A recent trends offers a promising solution. NATIVE ADVERTISING 280% to $4B by 2017 ✓ Non-interruptive ✓ In-stream and contextual ✓ Preserves integrity ✓ Builds trust ✓ Adds value 3x time spent 10x engagement 67% more brand recall 24% more purchase intent ...than traditional display ads THE PROBLEM: Most native ad units sell the editorial to sponsors, creating church-and-state tension for publishers.
  • 5. INTRODUCING FEATURED PERSPECTIVES The native ad platform that creates a premium channel for expert commentary appended directly to the news. HOW IT WORKS ARTICLE HEADLINE Experts add contextual, branded commentary to issue-relevant news. Publishers get engaging highquality content at a premium rev share. ARTICLE BYLINE FPs LIVE HERE @ $500/FP @ 60/40 split
  • 6. FPs IN THE WILD ✓Appended to the editorial ✓Above Outbrain/Taboola ✓Above Reader Comments ✓50x engagement over display ads End Editorial Byline Outbrain Comments
  • 7. CASE STUDY 1 Publication 2 Organizations 22 business days $348 effective RPM $500/FP $4250 remitted $16 effective RPC Organization Publisher “I LOVE THIS PRODUCT! It’s the only way to communicate in sync with a developing news cycle, and with better metrics than anything else we’ve tried on Philly.com” "We've been so impressed with Featured Perspectives. They far out-perform our other belowarticle monetization widgets, and with great, relevant content." Catie Stephenson Communications Director, PennCAN Bob McGovern Executive Producer, Philly.com
  • 8. PROJECTIONS Publishers Customers Net Revenue COGS Gross OPEX EBITDA 2013 10 24 114,017 69,731 44,287 263,400 (219,113) 2014 59 237 3,731,036 1,177,066 2,553,970 1,089,978 1,463,991 2015 125 419 11,667,725 2,911,078 10,752,468 1,762,266 8,990,170 ADDRESSABLE MARKET @ 125 Publishers, $500/perspective $900M
  • 9. LET’S BUILD IT MILESTONES 2013: 25 customers, refine product/pricing 2014: 200 customers, breakeven, scale salesforce 2015: 400 customers, $10M+ topline revenue Keya Dannenbaum | 609.290.0068 | keya@electnext.com