We lived in a world in which
every person were equipped
to be an informed, engaged citizen?*
* And getting there were a huge market opportunity?
A founding team of passionate civic technology entrepreneurs,
and a supporting team of renowned experts and investors.
Fmr Sen, NJ
Chief Technology Officer
Code for America Fellow
Full Stack ROR
Fmr Gov, FL
Capital Raised: $1.3M
Fmr CEO, CNN
Chief Product Officer
Designer, Artist, Coder
Head of Biz Dev
Bklyn Bridge Vntrs.
Established ourselves as a leading third-party content
provider to a national network of news publishers.
Candidate-matcher: 50-state reach, 1000% monthly growth, 3.2M users at peak
Political ‘baseball cards’: 100% monthly growth, 1M+ uniques/month, 5.6%CTR
Publishers’ revenues are suffering on the internet.
A recent trends offers a promising solution.
280% to $4B by 2017
✓ In-stream and contextual
✓ Preserves integrity
✓ Builds trust
✓ Adds value
3x time spent
67% more brand recall
24% more purchase intent
...than traditional display ads
THE PROBLEM: Most native ad units sell the editorial to sponsors,
creating church-and-state tension for publishers.
The native ad platform that creates a premium channel for
expert commentary appended directly to the news.
HOW IT WORKS
engaging highquality content at a
premium rev share.
FPs LIVE HERE
@ 60/40 split
FPs IN THE WILD
✓Appended to the editorial
✓Above Reader Comments
✓50x engagement over display ads
22 business days
$348 effective RPM
$4250 remitted $16 effective RPC
“I LOVE THIS PRODUCT! It’s the
only way to communicate in sync
with a developing news cycle, and
with better metrics than anything
else we’ve tried on Philly.com”
"We've been so impressed with
Featured Perspectives. They far
out-perform our other belowarticle monetization widgets, and
with great, relevant content."
Communications Director, PennCAN
Executive Producer, Philly.com