All of us have tried to navigate a slow-responding website, and it’s a chore. Many times the problem is simply a lack of technical infrastructure. That’s why many brands often rely on edge-caching networks with names such as Akamai or Limelight to bring content more close to their consumers and then offload web traffic away from the brand’s infrastructure.

1. Fixing a Slow Website with Blaze
All of us have tried to navigate a slow-responding website, and it’s a chore. Many times the
problem is simply a lack of technical infrastructure. That’s why many brands often rely on edge-
caching networks with names such as Akamai or Limelight to bring content more close to their
consumers and then offload web traffic away from the brand’s infrastructure. But even after
“Akamaizing”, sometimes the site still isn’t as responsive as it should be. Now they’ve figured out
another factor that takes care of the problem.
What is at issue here is the increasing complexity of “UI code”. It’s needed to create the rich and
highly interactive experiences that today’s consumers expect. Often this added complexity will
involve just a single webpage on your site that requires numerous JavaScript or CSS files, images,
and “Ajax calls” to be loaded completely before the page you’re trying to see can be rendered.
Optimizing these assets requires you to know how to apply certain techniques so this complexity
goes away and the loading process of the website is streamlined. Often, especially if your site was
developed by a capable team, small incremental updates to your page, and ever-changing browser
capabilities, will often leave room for additional optimizations.
However, if you already have a website that exhibits these symptoms, there may be a solution.
Blaze has have developed a solution that can be applied to your website. Blaze technology is
designed to automatically optimize the code on any web page during the delivery process. This
ensures faster transmission of content and a faster rendering of the page, whether it is served to a
PC, tablet or a smartphone. As a cloud-based service that requires no software or any code changes
by the customer, Blaze's offering is designed to work with any web site.
Blaze will analyze your website and then apply optimizations to your UI code in order to deliver a
faster site to your consumers. It acts as an intermediary to deliver a programmatically optimized
version of your original content. Some examples of optimizations that Blaze can apply include the
targeted and resizing of images for mobile devices, combining groups of assets into one single
asset, and shortening web scripts in addition to optimizing analytic script placement.
One thing you shouldn’t so is to think of Blaze as a silver bullet for less-than-optimal front-end web
development code. Also, Blaze is not the only company that makes a product designed to do this.
Similar companies such as AcceloWeb, Aptimize, and Strangeloop are out there too. It is important
to realize that your development partner is knowledgeable enough to build in great optimizations
that are specifically tempered to provide the right balance between optimization, extensibility, or
maintainability that is required for you to attain your long-term business goals. But even if you start
with a fully optimized site, Blaze has the capability to offer you browser-targeted enhancements that
will provide you with an extra “kick” to your website that will make it that much faster than your
competitors.