We break SEO down internally into 3 segments: Tactical (40%) – Your research, the most important part imo Structucal (20%) – The onpage changes that have the impact (these cannot be executed without the Research) Promotional (40%)– Using PR/Social/Link Building to propel your content into the web
Transcript of "Experian Hitwise 4 Billion Dollar Company Corporate Overview"
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<ul><li>Australians spent </li></ul><ul><li>$23 billion on online goods in </li></ul><ul><li>2008. (Forrester) </li></ul><ul><li>57% of total ecommerce spend was domestic . (APCA) </li></ul><ul><li>In 2012 , Australians will spend $32bn online . (Forrester) </li></ul>Current Opportunity & Growth of Internet in Australia Source: BandT Magazine August 2009
Experian Digital <ul><li>Attract. </li></ul><ul><li>Increase the number of new visitors to your online store. </li></ul>Convert. Increase the % of visitors that buy from your online store. Retain. Increase the number of customers that return to the online store to make another purchase.
Experian Digital – Strategic Agility <ul><li>We do this by; </li></ul><ul><ul><li>Leveraging comprehensive data about your target market and competitors. </li></ul></ul><ul><ul><li>Account Strategist that understand your market and business. </li></ul></ul><ul><li>Which means; </li></ul><ul><ul><li>Our clients are able to get a 360° view to make more informed digital marketing decisions. </li></ul></ul>
Who: Experian Solutions <ul><li>Experian Solutions in APAC includes: </li></ul><ul><ul><li>Experian Hitwise Search provides sophisticated Search Engine Marketing, Search Engine Optimisation and Conversion Optimisation services. </li></ul></ul><ul><ul><li>Experian Hitwise Competitive Intelligence tracks the online behaviour of over 30 million people in 8 countries, including 3 million people in Australia. </li></ul></ul><ul><ul><li>Experian Cheetah Mail provides a comprehensive email marketing service. </li></ul></ul><ul><ul><li>Experian QAS provide address validation and database de-duplication services. </li></ul></ul>
Why partner with Experian? Experian $4 Bn = secure, financially stable, global reach People + = 360° Insight = Data INFORMED DECISONS ATTRACT , CONVERT , and RETAIN online customers. Sales, ROI, Profit. WHO? HOW? WHAT? WHY?
A Selection of the 1,500+ Companies Using Hitwise
Sub Domains vs Sub Folders Meta Data Keyword Focus URL Structure Navigation Structure Accessibility Sitewide Optimisation Internal Linking Focus Competitive Analysis Keyword Research Keyword Gaps Content Gaps User Generated Content Segmenting Content Social Media Video Syndication Press Releases Social Bookmarking Directory Submissions Article Submissions Tactical Structural Promotional