Finding Innovation in the 500lbs Gorilla

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Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.

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Finding Innovation in the 500lbs Gorilla

  1. Finding Innovation in the 500 lbs Gorilla ~ or ~ Overcoming Fear, Building Trust and Making Believers Kevin Cheng, Raptr Tom Wailes, Yahoo!, Inc.
  2. is not
  3. Justifying design’s role in a project
  4. Justifying design’s role in a project How to be creative
  5. Justifying design’s role in a project How to be creative THE Innovation ProcessTM
  6. Justifying design’s role in a project How to be creative THE Innovation ProcessTM
  7. yHaus Brickhouse Yahoo! Berkeley Research Hack Day
  8. yHaus Brickhouse Yahoo! Berkeley Research Hack Day
  9. innovation
  10. “Creativity is … the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas…[to] convert them into novel, useful and viable commercial products, services, and business practices. wikipedia.org
  11. is
  12. Making time to innovate
  13. Overcoming Fear
  14. Overcoming Fear Communicating Ideas and Process
  15. Overcoming Fear Building Trust
  16. Overcoming Fear Building Trust Making it Happen
  17. Overcoming Fear Building Trust Making Believers
  18. AN Innovation Process
  19. AN Innovation Process (that you can do)
  20. Overcoming Fear “a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.”
  21. Fear Wasted Time High Cost Diverted Resources Failure Missed Opportunities The Unknown
  22. Start Small photo by cayusa
  23. doing small things
  24. Design Day 1 Day Several People Focus on Storytelling Based on Research
  25. Design Day Local Field Day 1 Day 1 Day Several People Cross Function Focus on Storytelling Focus on Users Based on Research Fun and Memorable
  26. Design Day Local Field Day Design Exploration 1 Day 1 Day 2 Days Several People Cross Function 2 Designers Focus on Storytelling Focus on Users Stakeholder Review Based on Research Fun and Memorable
  27. saying small things
  28. Overcoming Fear Recognize the fears Say small things Do small things Let others influence for you Set expectations Demonstrate Success
  29. Building Trust “1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence. 2. confident expectation of something; hope”
  30. Design Deliverables Design Thinking
  31. Design Day 1 Day Several People Focus on Storytelling Based on Research
  32. Design Day Local Field Day Design Exploration 1 Day 1 Day 2 Days Several People Cross Function 2 Designers Focus on Storytelling Focus on Users Stakeholder Review Based on Research Fun and Memorable
  33. Show Me
  34. Design Deliverables Design Thinking
  35. Design Deliverables Design Thinking
  36. People Idea Scope 1 Month
  37. Involve the Team
  38. Keep Stakeholders Informed
  39. Design Deliverables Design Thinking
  40. Design Deliverables Design Thinking
  41. Building Trust Mutual respect & honesty Track record of delivery Transparency of process Clear communication (“show me”)
  42. Making Believers “belief is the psychological state in which an individual is convinced of the truth of a proposition.” -wikipedia.org 42
  43. Idea Reality
  44. “The output of a committee is a function of the quality of its members and how they're led. As the iPod came together, it garnered more and more attention from Jobs, whose insistence on excellence and high standards are stamped onto the gadget as indelibly as Apple's logo.” - Wired
  45. Béhar ... routinely brings executives to his door, saying, quot;We want to be the Apple of our industry.quot;
  46. Béhar ... routinely brings executives to his door, saying, quot;We want to be the Apple of our industry.quot; And Béhar has an impertinent question for them, too: quot;Do you have the guts?quot;
  47. “Development of the game took about five years ... to make sure everything was ready for launch.”
  48. Idea Outline Manuscript
  49. Idea Idea Focus Outline Refinement/Feedback Manuscript Editor Cover Design Book Design Attorney Review Printing Indexing Distribution Review Copies Media Kit Promotion
  50. 20%
  51. Overcoming Fear
  52. Making time to innovate
  53. Making time to innovate Building Trust
  54. Making time to innovate Communicating Ideas and Process
  55. Making time to innovate Communicating Ideas and Process Making Believers
  56. Making time to innovate Communicating Ideas and Process Making it Happen
  57. THANK YOU kevin: kc@kevnull.com tom: twailes@yahoo-inc.com

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