Finding Innovation in the 500lbs Gorilla

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Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.

Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.

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  • 1. Finding Innovation in the 500 lbs Gorilla ~ or ~ Overcoming Fear, Building Trust and Making Believers Kevin Cheng, Raptr Tom Wailes, Yahoo!, Inc.
  • 2. is not
  • 3. Justifying design’s role in a project
  • 4. Justifying design’s role in a project How to be creative
  • 5. Justifying design’s role in a project How to be creative THE Innovation ProcessTM
  • 6. Justifying design’s role in a project How to be creative THE Innovation ProcessTM
  • 7. yHaus Brickhouse Yahoo! Berkeley Research Hack Day
  • 8. yHaus Brickhouse Yahoo! Berkeley Research Hack Day
  • 9. innovation
  • 10. “Creativity is … the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas…[to] convert them into novel, useful and viable commercial products, services, and business practices. wikipedia.org
  • 11. is
  • 12. Making time to innovate
  • 13. Overcoming Fear
  • 14. Overcoming Fear Communicating Ideas and Process
  • 15. Overcoming Fear Building Trust
  • 16. Overcoming Fear Building Trust Making it Happen
  • 17. Overcoming Fear Building Trust Making Believers
  • 18. AN Innovation Process
  • 19. AN Innovation Process (that you can do)
  • 20. Overcoming Fear “a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.”
  • 21. Fear Wasted Time High Cost Diverted Resources Failure Missed Opportunities The Unknown
  • 22. Start Small photo by cayusa
  • 23. doing small things
  • 24. Design Day 1 Day Several People Focus on Storytelling Based on Research
  • 25. Design Day Local Field Day 1 Day 1 Day Several People Cross Function Focus on Storytelling Focus on Users Based on Research Fun and Memorable
  • 26. Design Day Local Field Day Design Exploration 1 Day 1 Day 2 Days Several People Cross Function 2 Designers Focus on Storytelling Focus on Users Stakeholder Review Based on Research Fun and Memorable
  • 27. saying small things
  • 28. Overcoming Fear Recognize the fears Say small things Do small things Let others influence for you Set expectations Demonstrate Success
  • 29. Building Trust “1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence. 2. confident expectation of something; hope”
  • 30. Design Deliverables Design Thinking
  • 31. Design Day 1 Day Several People Focus on Storytelling Based on Research
  • 32. Design Day Local Field Day Design Exploration 1 Day 1 Day 2 Days Several People Cross Function 2 Designers Focus on Storytelling Focus on Users Stakeholder Review Based on Research Fun and Memorable
  • 33. Show Me
  • 34. Design Deliverables Design Thinking
  • 35. Design Deliverables Design Thinking
  • 36. People Idea Scope 1 Month
  • 37. Involve the Team
  • 38. Keep Stakeholders Informed
  • 39. Design Deliverables Design Thinking
  • 40. Design Deliverables Design Thinking
  • 41. Building Trust Mutual respect & honesty Track record of delivery Transparency of process Clear communication (“show me”)
  • 42. Making Believers “belief is the psychological state in which an individual is convinced of the truth of a proposition.” -wikipedia.org 42
  • 43. Idea Reality
  • 44. “The output of a committee is a function of the quality of its members and how they're led. As the iPod came together, it garnered more and more attention from Jobs, whose insistence on excellence and high standards are stamped onto the gadget as indelibly as Apple's logo.” - Wired
  • 45. Béhar ... routinely brings executives to his door, saying, quot;We want to be the Apple of our industry.quot;
  • 46. Béhar ... routinely brings executives to his door, saying, quot;We want to be the Apple of our industry.quot; And Béhar has an impertinent question for them, too: quot;Do you have the guts?quot;
  • 47. “Development of the game took about five years ... to make sure everything was ready for launch.”
  • 48. Idea Outline Manuscript
  • 49. Idea Idea Focus Outline Refinement/Feedback Manuscript Editor Cover Design Book Design Attorney Review Printing Indexing Distribution Review Copies Media Kit Promotion
  • 50. 20%
  • 51. Overcoming Fear
  • 52. Making time to innovate
  • 53. Making time to innovate Building Trust
  • 54. Making time to innovate Communicating Ideas and Process
  • 55. Making time to innovate Communicating Ideas and Process Making Believers
  • 56. Making time to innovate Communicating Ideas and Process Making it Happen
  • 57. THANK YOU kevin: kc@kevnull.com tom: twailes@yahoo-inc.com