Finding Innovation in the 500lbs Gorilla

Finding Innovation in the 500 lbs Gorilla ~ or ~ Overcoming Fear, Building Trust and Making Believers Kevin Cheng, Raptr Tom Wailes, Yahoo!, Inc.

is not

Justifying design’s role in a project

Justifying design’s role in a project How to be creative

Justifying design’s role in a project How to be creative THE Innovation ProcessTM

yHaus Brickhouse Yahoo! Berkeley Research Hack Day

innovation

“Creativity is … the act of producing new ideas, approaches or actions, while innovation is the process of both generating and applying such creative ideas…[to] convert them into novel, useful and viable commercial products, services, and business practices. wikipedia.org

Making time to innovate

Overcoming Fear

Overcoming Fear Communicating Ideas and Process

Overcoming Fear Building Trust

Overcoming Fear Building Trust Making it Happen

Overcoming Fear Building Trust Making Believers

AN Innovation Process

AN Innovation Process (that you can do)

Overcoming Fear “a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid.”

Fear Wasted Time High Cost Diverted Resources Failure Missed Opportunities The Unknown

Start Small photo by cayusa

doing small things

Design Day 1 Day Several People Focus on Storytelling Based on Research

Design Day Local Field Day 1 Day 1 Day Several People Cross Function Focus on Storytelling Focus on Users Based on Research Fun and Memorable

Design Day Local Field Day Design Exploration 1 Day 1 Day 2 Days Several People Cross Function 2 Designers Focus on Storytelling Focus on Users Stakeholder Review Based on Research Fun and Memorable

saying small things

Overcoming Fear Recognize the fears Say small things Do small things Let others influence for you Set expectations Demonstrate Success

Building Trust “1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; conﬁdence. 2. conﬁdent expectation of something; hope”

Design Deliverables Design Thinking

Design Day 1 Day Several People Focus on Storytelling Based on Research

Design Day Local Field Day Design Exploration 1 Day 1 Day 2 Days Several People Cross Function 2 Designers Focus on Storytelling Focus on Users Stakeholder Review Based on Research Fun and Memorable

Show Me

People Idea Scope 1 Month

Involve the Team

Keep Stakeholders Informed

Building Trust Mutual respect & honesty Track record of delivery Transparency of process Clear communication (“show me”)

Making Believers “belief is the psychological state in which an individual is convinced of the truth of a proposition.” -wikipedia.org 42

Idea Reality

“The output of a committee is a function of the quality of its members and how they're led. As the iPod came together, it garnered more and more attention from Jobs, whose insistence on excellence and high standards are stamped onto the gadget as indelibly as Apple's logo.” - Wired

Béhar ... routinely brings executives to his door, saying, quot;We want to be the Apple of our industry.quot;

Béhar ... routinely brings executives to his door, saying, quot;We want to be the Apple of our industry.quot; And Béhar has an impertinent question for them, too: quot;Do you have the guts?quot;

“Development of the game took about ﬁve years ... to make sure everything was ready for launch.”

Idea Outline Manuscript

Idea Idea Focus Outline Refinement/Feedback Manuscript Editor Cover Design Book Design Attorney Review Printing Indexing Distribution Review Copies Media Kit Promotion

Overcoming Fear

Making time to innovate

Making time to innovate Building Trust

Making time to innovate Communicating Ideas and Process

Making time to innovate Communicating Ideas and Process Making Believers

Making time to innovate Communicating Ideas and Process Making it Happen

THANK YOU kevin: kc@kevnull.com tom: twailes@yahoo-inc.com

http://www.iasummit.org	47
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Finding Innovation in the 500lbs Gorilla

by Kevin Cheng

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