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See What I Mean: How to Communicate Ideas With Comics

by Entrepreneur, Advisor, Product, Designer, Illustrator at Incredible Labs on May 01, 2007

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Get the Rosenfeld Media book "See What I Mean: How to Communicate Ideas with Comics" http://seewhatimean.org ...

Get the Rosenfeld Media book "See What I Mean: How to Communicate Ideas with Comics" http://seewhatimean.org

Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.

In this presentation, I talk about how organizations like AirBnB, Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.

You don’t need illustrator skills to do it, either. Learn how to:
Teach people by using comics
- Your audiences will learn before they even know they’re learning.
- See why comics are a “trojan horse” of information
- Convey who, what, why, and how a product fits into someone’s life

Draw without fear
- You'll start to combine communication, imagination, expression, and time.
- Get basic tools for drawing—even if you think you can’t draw

Engage users early to solicit feedback, then document that with more drawings
- Fit your comics into storyboards
- You'll establish a repeatable process in your organization.
- Capture how things currently are done—and how you want them to change

Reach users, teams, and stakeholders with a “show, don’t tell” approach
- Sell comics to stakeholders
- You’ll persuade your boss using real data.
- Hear examples of how the USPS and the U.S. Navy reached consumers via comics
- See how Adobe and eBay used comics for customer support and internal processes

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