Augmented Reality: What is it and should I care?

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  • Augmented Reality: What is it and should I care?

    1. 1. Augmented Reality: Is It Real? Should We Care? Kevin Cheng TM
    2. 2. OMGWTFAR?!1!! A Hefty Heaping TM
    3. 3. @k #ixdar
    4. 4. What is AR?
    5. 5. “ In 1992, Tom Caudell coined the term augmented reality when he was working at Boeing on a project to make it easier to assemble large bundles of electric wire for ” aircraft on the factory floor. Business Week
    6. 6. “ Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality Wikipedia ”
    7. 7. Virtual Reality is not Augmented Reality
    8. 8. AR in Hollywood
    9. 9. AR in Hollywood
    10. 10. Your Reality Has Already Been Augmented
    11. 11. Marker Based AR
    12. 12. Marker Based AR
    13. 13. Location Based Mobile AR
    14. 14. Augmented Reality
    15. 15. Enhanced Reality
    16. 16. Enhanced Context
    17. 17. Enhanced Meaning
    18. 18. Enhanced Experiences
    19. 19. Delightful Experiences
    20. 20. Why Now?
    21. 21. Mobile Technology Advancements
    22. 22. Mobile Technology Advancements ‣ Camera
    23. 23. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke)
    24. 24. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS
    25. 25. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS ‣ Compass
    26. 26. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS ‣ Compass ‣ Accelerometer
    27. 27. What’s it for?
    28. 28. Art Art: N Building
    29. 29. Previewing: LEGO
    30. 30. Previewing: LEGO
    31. 31. Location Search: Layar
    32. 32. Entertainment: Topps
    33. 33. Entertainment: Topps
    34. 34. Games: ARhrrr
    35. 35. Games: ARhrrr
    36. 36. Simulation: USPS
    37. 37. Simulation: USPS
    38. 38. Challenges
    39. 39. Lack of Design Patterns
    40. 40. Privacy Issues: “BurglAR”
    41. 41. “ “People don’t necessarily want to walk around the world holding cell-phone screens in front of ” their faces.” CNN
    42. 42. GPS Isn’t Totally Accurate
    43. 43. Technology Isn’t There Yet ‣ Image recognition ‣ Processing on mobile ‣ RFID proliferation
    44. 44. It can be useful…
    45. 45. Sampling Products: Cosmetic Mirror
    46. 46. Findability: Car Finder
    47. 47. Translation: Nokia Prototype
    48. 48. Using Image Recognition: TAT
    49. 49. Using Image Recognition: TAT
    50. 50. Training: BMW
    51. 51. Training: BMW
    52. 52. Looking Ahead
    53. 53. “ The market for mobile augmented reality (AR) services is expected to reach $732 million by 2014. ” Juniper Research
    54. 54. “ The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014. ” Juniper Research
    55. 55. Smartphones are becoming more common
    56. 56. The Technology Will Be More Ubiquitous
    57. 57. Google Goggles
    58. 58. Google Goggles
    59. 59. We’re hardly in the game
    60. 60. Questions? Follow me at twitter.com/k My (non-AR) book seewhatimean.org Slides + links will be at bit.ly/omgwtfar We’re hiring (mostly engineers) twitter.com/jobs TM
    61. 61. References ‣ Nearest Tube: http://www.youtube.com/watch?v=U2uH-jrsSxs ‣ ARGH: http://arghgame.com ‣ AR Marker Demos: http://www.boffswana.com/news/?p=392 and http://www.youtube.com/watch? v=heem8VKxxsE ‣ Yelp Monocle: http://mashable.com/2009/08/27/yelp-augmented-reality/ ‣ RJDJ.me: http://rjdj.me/ ‣ N Building: http://vimeo.com/8468513 ‣ LEGO: http://www.youtube.com/watch?v=8UxWkZtUKaI ‣ Layar: http://layar.com/ ‣ Topps: http://www.youtube.com/watch?v=I7jm-AsY0lU ‣ ARhrrrr: http://www.youtube.com/watch?v=cNu4CluFOcw ‣ USPS: http://www.youtube.com/watch?v=WpS3LeCiCtc ‣ AR Browsers Innovation and Best Practices: http://www.augmentedplanet.com/2010/02/augmented-reality- browsers-innovation-best-practices/ ‣ The Case Against AR: http://www.augmentedplanet.com/2010/01/the-case-against-augmented-reality/ ‣ Cosmetic Mirror: http://www.japantrends.com/augmented-reality-cosmetic-mirror-in-tokyo/ ‣ Car Finder: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=335295621&mt=8&ign- mpt=uo%3D6 ‣ Nokia Working on Augmented Reality Language Translation: http://www.intomobile.com/2009/10/09/nokia-working- on-augmented-reality-language-translation-via-ocr-character-recognition.html ‣ TAT Augmented ID: http://www.youtube.com/watch?v=tb0pMeg1UN0 ‣ BMW Augmented Reality: http://www.youtube.com/watch?v=P9KPJlA5yds ‣ Juniper Research: http://www.juniperresearch.com/shop/viewpressrelease.php?id=197&pr=171 ‣ Android Surges Among Handset Purchasers: http://www.emarketer.com/Article.aspx?R=1007462 ‣ Contact Lens: http://singularityhub.com/2009/10/15/augmented-reality-could-be-coming-to-your-contact-lens/ ‣ Google Goggles: http://www.youtube.com/watch?v=Hhgfz0zPmH4 ‣ Google Trends on AR: http://www.google.com/trends?q=augmented+reality

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