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Augmented Reality: What is it and should I care?

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  • Transcript

    • 1. Augmented Reality: Is It Real? Should We Care? Kevin Cheng TM
    • 2. OMGWTFAR?!1!! A Hefty Heaping TM
    • 3. @k #ixdar
    • 4. What is AR?
    • 5. “ In 1992, Tom Caudell coined the term augmented reality when he was working at Boeing on a project to make it easier to assemble large bundles of electric wire for ” aircraft on the factory floor. Business Week
    • 6. “ Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality Wikipedia ”
    • 7. Virtual Reality is not Augmented Reality
    • 8. AR in Hollywood
    • 9. AR in Hollywood
    • 10. Your Reality Has Already Been Augmented
    • 11. Marker Based AR
    • 12. Marker Based AR
    • 13. Location Based Mobile AR
    • 14. Augmented Reality
    • 15. Enhanced Reality
    • 16. Enhanced Context
    • 17. Enhanced Meaning
    • 18. Enhanced Experiences
    • 19. Delightful Experiences
    • 20. Why Now?
    • 21. Mobile Technology Advancements
    • 22. Mobile Technology Advancements ‣ Camera
    • 23. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke)
    • 24. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS
    • 25. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS ‣ Compass
    • 26. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS ‣ Compass ‣ Accelerometer
    • 27. What’s it for?
    • 28. Art Art: N Building
    • 29. Previewing: LEGO
    • 30. Previewing: LEGO
    • 31. Location Search: Layar
    • 32. Entertainment: Topps
    • 33. Entertainment: Topps
    • 34. Games: ARhrrr
    • 35. Games: ARhrrr
    • 36. Simulation: USPS
    • 37. Simulation: USPS
    • 38. Challenges
    • 39. Lack of Design Patterns
    • 40. Privacy Issues: “BurglAR”
    • 41. “ “People don’t necessarily want to walk around the world holding cell-phone screens in front of ” their faces.” CNN
    • 42. GPS Isn’t Totally Accurate
    • 43. Technology Isn’t There Yet ‣ Image recognition ‣ Processing on mobile ‣ RFID proliferation
    • 44. It can be useful…
    • 45. Sampling Products: Cosmetic Mirror
    • 46. Findability: Car Finder
    • 47. Translation: Nokia Prototype
    • 48. Using Image Recognition: TAT
    • 49. Using Image Recognition: TAT
    • 50. Training: BMW
    • 51. Training: BMW
    • 52. Looking Ahead
    • 53. “ The market for mobile augmented reality (AR) services is expected to reach $732 million by 2014. ” Juniper Research
    • 54. “ The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014. ” Juniper Research
    • 55. Smartphones are becoming more common
    • 56. The Technology Will Be More Ubiquitous
    • 57. Google Goggles
    • 58. Google Goggles
    • 59. We’re hardly in the game
    • 60. Questions? Follow me at twitter.com/k My (non-AR) book seewhatimean.org Slides + links will be at bit.ly/omgwtfar We’re hiring (mostly engineers) twitter.com/jobs TM
    • 61. References ‣ Nearest Tube: http://www.youtube.com/watch?v=U2uH-jrsSxs ‣ ARGH: http://arghgame.com ‣ AR Marker Demos: http://www.boffswana.com/news/?p=392 and http://www.youtube.com/watch? v=heem8VKxxsE ‣ Yelp Monocle: http://mashable.com/2009/08/27/yelp-augmented-reality/ ‣ RJDJ.me: http://rjdj.me/ ‣ N Building: http://vimeo.com/8468513 ‣ LEGO: http://www.youtube.com/watch?v=8UxWkZtUKaI ‣ Layar: http://layar.com/ ‣ Topps: http://www.youtube.com/watch?v=I7jm-AsY0lU ‣ ARhrrrr: http://www.youtube.com/watch?v=cNu4CluFOcw ‣ USPS: http://www.youtube.com/watch?v=WpS3LeCiCtc ‣ AR Browsers Innovation and Best Practices: http://www.augmentedplanet.com/2010/02/augmented-reality- browsers-innovation-best-practices/ ‣ The Case Against AR: http://www.augmentedplanet.com/2010/01/the-case-against-augmented-reality/ ‣ Cosmetic Mirror: http://www.japantrends.com/augmented-reality-cosmetic-mirror-in-tokyo/ ‣ Car Finder: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=335295621&mt=8&ign- mpt=uo%3D6 ‣ Nokia Working on Augmented Reality Language Translation: http://www.intomobile.com/2009/10/09/nokia-working- on-augmented-reality-language-translation-via-ocr-character-recognition.html ‣ TAT Augmented ID: http://www.youtube.com/watch?v=tb0pMeg1UN0 ‣ BMW Augmented Reality: http://www.youtube.com/watch?v=P9KPJlA5yds ‣ Juniper Research: http://www.juniperresearch.com/shop/viewpressrelease.php?id=197&pr=171 ‣ Android Surges Among Handset Purchasers: http://www.emarketer.com/Article.aspx?R=1007462 ‣ Contact Lens: http://singularityhub.com/2009/10/15/augmented-reality-could-be-coming-to-your-contact-lens/ ‣ Google Goggles: http://www.youtube.com/watch?v=Hhgfz0zPmH4 ‣ Google Trends on AR: http://www.google.com/trends?q=augmented+reality