LANDING PAGES
Four Alternative Uses
Use #1: Self Profiling
For targeted enrollment in specific nurturing
programs
Tactic: Provide optional fields to allow use...
Use #2: Social Synced Landing Page
Publish content on social networks
Tactic: Publish landing page link to network to
exte...
Use #3: Embed Multimedia
House and play video and slideshare in landing
pages
Tactic: Take existing videos and presentatio...
Use #4: Offline-Driven Landing Pages
Create QR or PURL driven landing pages
Tactic: Generate a QR code to use offline to
d...
Use #4: Offline-Driven Landing Pages
Create QR or PURL driven landing pages
Tactic: Generate a QR code to use offline to
d...
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Corporate Offices
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4 alternative uses for landing pages2

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Landing pages can be used for much more than just your Contact Us form. Check out these four ideas for using landing pages to capture leads.

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  • Purpose of redesign:Increase perception of our company sizeIncrease professionalism Continued effort for consistencyAdd human touchLogisticsNew logo incorporatedNew color scheme incorporatedNew font treatments incorporatedSalesFUSION now SalesfusionScreenshots featuring new UI ExperienceCleaner written and visual experienceInteractive Video featuring new UI createdVideo testimonials complete and incorporated Cavs, MMI & Buehl AssocLMS incorporated into corp site.
  • Purpose of redesign:Increase perception of our company sizeIncrease professionalism Continued effort for consistencyAdd human touchLogisticsNew logo incorporatedNew color scheme incorporatedNew font treatments incorporatedSalesFUSION now SalesfusionScreenshots featuring new UI ExperienceCleaner written and visual experienceInteractive Video featuring new UI createdVideo testimonials complete and incorporated Cavs, MMI & Buehl AssocLMS incorporated into corp site.
  • Purpose of redesign:Increase perception of our company sizeIncrease professionalism Continued effort for consistencyAdd human touchLogisticsNew logo incorporatedNew color scheme incorporatedNew font treatments incorporatedSalesFUSION now SalesfusionScreenshots featuring new UI ExperienceCleaner written and visual experienceInteractive Video featuring new UI createdVideo testimonials complete and incorporated Cavs, MMI & Buehl AssocLMS incorporated into corp site.
  • Purpose of redesign:Increase perception of our company sizeIncrease professionalism Continued effort for consistencyAdd human touchLogisticsNew logo incorporatedNew color scheme incorporatedNew font treatments incorporatedSalesFUSION now SalesfusionScreenshots featuring new UI ExperienceCleaner written and visual experienceInteractive Video featuring new UI createdVideo testimonials complete and incorporated Cavs, MMI & Buehl AssocLMS incorporated into corp site.
  • Purpose of redesign:Increase perception of our company sizeIncrease professionalism Continued effort for consistencyAdd human touchLogisticsNew logo incorporatedNew color scheme incorporatedNew font treatments incorporatedSalesFUSION now SalesfusionScreenshots featuring new UI ExperienceCleaner written and visual experienceInteractive Video featuring new UI createdVideo testimonials complete and incorporated Cavs, MMI & Buehl AssocLMS incorporated into corp site.
  • 4 alternative uses for landing pages2

    1. 1. LANDING PAGES Four Alternative Uses
    2. 2. Use #1: Self Profiling For targeted enrollment in specific nurturing programs Tactic: Provide optional fields to allow user to self profile ● ● Equips marketing team to send more targeted communications. Open rates for targeted nurtures are 40% or more on average. www.salesfusion.com © 2013 Salesfusion
    3. 3. Use #2: Social Synced Landing Page Publish content on social networks Tactic: Publish landing page link to network to extend life and reach of landing pages ● ● Convert URL for tracking and word limits Share with social networks www.salesfusion.com © 2013 Salesfusion
    4. 4. Use #3: Embed Multimedia House and play video and slideshare in landing pages Tactic: Take existing videos and presentations and embed them in landing pages ● ● ● ● People aren’t as accustomed to seeing multimedia on landing pages Videos can garner more click-throughs depending on the demographic Extend life of webinars If not behind a form, could be very conducive to LinkedIn Group shares. www.salesfusion.com © 2013 Salesfusion
    5. 5. Use #4: Offline-Driven Landing Pages Create QR or PURL driven landing pages Tactic: Generate a QR code to use offline to drive visitors to your landing page ● ● ● QR codes are interesting and people try them just to try them. Free to generate and easy to put on brochures, t-shirts, business cards. Collect trade show giveaway participants, webinar registrants, etc. www.salesfusion.com © 2013 Salesfusion
    6. 6. Use #4: Offline-Driven Landing Pages Create QR or PURL driven landing pages Tactic: Generate a QR code to use offline to drive visitors to your landing page ● ● ● QR codes are interesting and people try them just to try them. Free to generate and easy to put on brochures, t-shirts, business cards. Collect trade show giveaway participants, webinar registrants, etc. www.salesfusion.com © 2013 Salesfusion
    7. 7. Salesfusion | Marketing Automation About Us • • • • • • • Dedicated to the success of marketers Best-in-class service – most live support hours in the industry Known for unique approach to client services and training The best marketing automation platform in the industry for integrating marketing and sales Specialize in CRM integration A pioneer in lead to revenue management – the only MA platform built on a CRM database 450+ clients in 22 countries www.salesfusion.com © 2013 Salesfusion
    8. 8. Contact Salesfusion Address 1 Concourse Parkway Suite 190 Atlanta, GA 30328 Corporate Offices 855.238.6522 EMEA London Offices +44 (0) 203 514 8376 Email Sales@Salesfusion.com Website www.Salesfusion.com www.salesfusion.com © 2013 Salesfusion
    9. 9. Additional Information • • • • Learn more at www.salesfusion.com See a live demo Follow our blog for tips/best practices Thanks for joining us today! www.salesfusion.com © 2014 Salesfusion
    10. 10. THANK YOU From Salesfusion
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