JOKE: And certainly don’t listen to any dodgy PR agency trying to sell you a digital programme
Social Media: How To a) effectively channel the power of the internet and communications tools for your business b) develop your international communications strategy Kevin Read, Managing Director Bell Pottinger Business & Brand
“ London’s legal community yesterday smashed its own fundraising record by £20,000, generating £380,000 for the London Legal Support Trust. Over 4,000 members of the legal profession, including The Lawyer’s entire editorial team, took part in the annual London Legal Sponsored Walk, a 10k jaunt around central London.”
There are many factors which determine a firm’s reputation in its industry:
The British Legal Awards set out to celebrate the achievements of those law firms, teams and individuals who have performed outstandingly during the most challenging business environment for a generation. Published for over twenty years, the Legal 500 Series provides the most comprehensive worldwide coverage currently available on legal services providers, in over 100 countries.
The actions of seniors partners and associates has an important impact:
A law firm partner who supplied drugs to an overdose victim was yesterday spared jail. Grant O’Connor, 37, gave cocaine to four men at the offices of Allan McDougall and Co. Scaffolder David Norris, 25, later died in a friend’s home.
A firm’s ability to recruit and retain the very best staff is vital:
Training and development
The Times Top 100 Graduate Employers reveals Britain's most respected and sought–after graduate employers in 2009. It is compiled from research with over 16,000 graduates who left university this summer. Career lectures provide Law firms with the opportunity to speak directly to the students, highlighting the key aspects of the industry and in particular the benefits of working within a their particular company, including the many paths they make choose to take in their career.
Social Media: What Is It? What Is It All About? Is It Important?
What Is Social Media? “ Social media is content created by people using highly accessible and scalable publishing technologies.” Wikipedia “ Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content.” Bottle PR “ S ocial media incorporates the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues and generally discuss the evolution of media in itself.” Big mouth Media
“ With every business now being a digital business – even a side-street hairdresser will have its customers comparing notes about it online – they have to engage.”
Peter Whitehead, Editor of FT Digital Business
“ The boardroom doesn’t get it. They see IT as a tool. But IT has escaped the toolbox and is affecting their business, in terms of work expectations, channel to market, feedback, and others. The secret is communities – work out how they work and tap into them.”
Alex Aldridge stated in Legal Week earlier this year that: “the huge success of sites such as Roll on Friday, the City law gossip website, and the US self-styled ‘legal tabloid’ Above the Law, sites that due to their popularity have morphed into proper websites.”
The online conversation between legal professionals is on the increase and the use of social media in the legal community is also rising steadily.
Personal Professional Clients International Firms National Students Legal News Specific Groups Gossip Immediacy, Accuracy, Accountable, Speed of news/ gossip, Response
Websites such as Roll on Friday provide news, views and gossip on the legal profession that aims to promote communication through reader contribution, specifically through online comments.
These online resources are enabling legal professionals to share information and broaden knowledge in their field, whilst forming new approaches and opinions on current topics that can benefit their careers.
Larger social media platforms, such as Twitter, are already providing space for similar conversations, further connecting the customer with businesses.
The feedback gained through online conversations provides a significant opportunity for law firms to begin online relationships potential customers.
Links can be shared to legal information online, communicating breaking news and current topics that would not have otherwise been easily accessible to the public.
This provides the platform for conversation with new potential clients and allows the sharing of ideas, creating new relationships.
The system would maintain the current communication channels, encouraging outsiders to become part of a legal community and voice their opinions while learning from an existing wealth of online information.
The largest demographic on twitter is made of ‘adult males 34-44…an extremely attractive demographic to almost any business’ ( Social Media for Lawyers: Twitter edition).
As a result of the increased popularity of twitter there have been numerous articles released on legal blogs and websites, focusing on it and other digital communication tools, many of them lamenting the failure of law firms and lawyers to adopt the new systems and reap their benefits.