3 5 Minutes Of Fame

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Examples of successful Web 2.0 initiatives from various museums

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3 5 Minutes Of Fame

  1. 1. 5, 5 Minute Presenations <ul><li>Nina Simon </li></ul><ul><li>Wayne Lebar </li></ul><ul><li>Deb Hackathorn </li></ul><ul><li>Kevin Von Appen </li></ul><ul><li>Jim Spadaccini </li></ul>
  2. 2. Nina Simon
  3. 3. www.ncmls.org and www.ncmls.org /dinosaurs
  4. 9. Wayne LeBar
  5. 11. Deb Hackathorn
  6. 12. COSI Case Study CEO BLOG www.chezsez.wordpress.com
  7. 13. COSI’s use of current social media tools is part of a long-term two-way communication strategy to Build Relationships. COSI’s Social Media Strategy
  8. 14. We are transparent We are real We are empowering COSI’s Social Media Strategy Cultivate significant community Enhance our brand Create evangelists
  9. 15. www.chezsez.wordpress.com <ul><li>Launched July 2008 </li></ul><ul><li>Average 1,014 unique views per month </li></ul><ul><li>Top referrer of all time: http://www.cosi.org/share/ </li></ul><ul><li>2nd referrer of all time: Twitter </li></ul><ul><li>Topics </li></ul><ul><li>personal </li></ul><ul><li>science news </li></ul><ul><li>science museum news </li></ul><ul><li>@COSI </li></ul><ul><li>random thoughts </li></ul><ul><li>very little promotion </li></ul><ul><li>Average 2 posts per week </li></ul><ul><li>Unique to market & field </li></ul>
  10. 18. Blog Feedback
  11. 19. Blog Feedback via Twitter
  12. 20. Blog Feedback via Facebook
  13. 21. Stop thinking about what you can get from social media. And start thinking about what your institution can CONTRIBUTE. The more VALUE science museums can create for the community, the more value they will create for us.
  14. 22. Kevin Von Appen
  15. 31. Jim Spadaccini
  16. 32. http://www.kqed.org/quest
  17. 36. Take 5

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