How to Select the Right REALTOR

HoW To sELECT THE RIGHT REALToR® HOW TO SELECT THE RIGHT REALTOR® Selecting a REALTOR® is similar to selecting other professional services (e.g. legal services, tax preparation, financial planning, medical, etc.). Given the financial importance of selling or buying a home, you need the best REALTOR® you can find. How do you evaluate a REALTOR® to ensure you are getting the best? Here are some important factors to consider in selecting your REALTOR®: FACTORS AND QUESTIONS TO ASK A REALTOR®: WHY THIS IS IMPORTANT TO YOU: • Committed to Your Results A REALTOR® who is committed to you acts in a true fiduciary (consultant) capacity. This is a special relationship of trust, “How do you get results for you clients?” confidence and responsibility to you. These full time advisors are “What results have you achieved for your clients?” highly educated and provide expert guidance for you. • Negotiation Skills The ability to negotiate and influence others ultimately optimizes YOUR overall value and maximizes YOUR net profit. Finding a “What is your negotiation background and training?” highly skilled negotiator should be a top priority. • Marketing Plan The marketing plan for your home determines penetration into the Buyer market which generates offers for you to negotiate. Look for “How will you market my property?” a comprehensive marketing plan to reach as many Buyers as possible. • Market Pricing Expertise Pricing your home correctly from the beginning is absolutely key to getting the best price for your home. Price your home too high “What strategy do you use for the initial list price?” initially and you’ll likely have to take a below market price later. • Contract Understanding The Arizona Residential Purchase Agreement (plus other legal (plus Chicago Association of REALTORS® Purchase and Sale Contract other legal documents) requires in-depth knowledge and understanding documents) requires in-depth knowledge and understanding to “Tell me about the purchase agreement and how you will to protect you from lawsuits and other legal liabilities. Knowledge of protect you from lawsuits and other legal liabilities. Knowledge of protect me from potential liabilities.” all legal documents also helps ensure your deal won’t fall apart due all legal documents also helps ensure your deal won’t fall apart due to a technicality. to a technicality. • Full Time Professional A full time REALTOR® (vs. part time) will always be available to you. A full time REALTOR® also has time to invest in training and “Are you a full or part time REALTOR®?” development which ultimately benefits you. • Training/Certifications/Designations Ongoing education helps develop a higher level of expertise which is used to your benefit. Certifications and designations demonstrate a “What real estate training do you have?” professional approach that ultimately helps you get better results. • Overall Experience A broad background and varying experiences helps develop the ability to handle complex situations which can lead to better “Tell me about your background and how that will help me results for you. in selling or buying my home.” • Transaction Support Systems A transaction coordinator tracks each and every step in the closing process to reduce the risk of a delayed closing or a failed deal. “How do you handle the details leading to closing?” • Full Service vs. Discount Brokerage A full service REALTOR® uses more approaches and spends more personal marketing money to help generate broad interest in your “What services are included in your commission?” property that gets YOU the best results. © 2006 Negotiation Expertise, LLCKevin van ecK | moBile 312.208.1430 | e-fax 312.268.7027 | KevinvanecK@aTproperTies.com 9

How to Select the Right REALTOR

by Kevin Van Eck on Dec 20, 2011

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How to Select the Right REALTOR — Document Transcript