Kevin Coughlin Brand Presentation TCNJ 9/23/13
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  • 1. BUILDINGYOUR BRAND Kevin CoughlinTCNJ `12 Monday, September 23, 13
  • 2. EXPERIENCES & LESSONS LEARNED WHILETRYINGTO BECOME A BETTER DEVELOPER Or... Monday, September 23, 13
  • 3. HOWTO EMPTYYOUR ENTIRE NETFLIX INSTANT QUEUETHE 2 MONTHS BEFOREYOU START WORK. Or... Monday, September 23, 13
  • 4. OBJECTIVE Provide you with at least one useful piece of information. Monday, September 23, 13
  • 5. ME • Degrees: • Computer Science • Economics • Employers: • Verizon (VSO) • Bank of America Merrill Lynch • Development: • JavaScript • Node.js • HTML5 • Android Monday, September 23, 13
  • 6. SOCIAL MEDIA &YOU Monday, September 23, 13
  • 7. TWITTER • Incredibly powerful communications tool • Distribute your ideas to the world • Distribute others’ ideas to the world • ‘Meet’ others, work with others, build relationships • Idea generation machine Monday, September 23, 13
  • 8. MY PROBLEMS WITHTWITTER • Signal-to-Noise Ratio • Curation (Use Lists) • Time-sink • Character-limit Monday, September 23, 13
  • 9. HOW I USETWITTER • To complain • To share my discoveries • Follow my inspirations • Communicate with ‘team’ members • To share my projects • Follow Project Members • Follow Blogger • Evangelists • Engineers Monday, September 23, 13
  • 10. • FREE • Paid == More accounts & unlimited posts • ConnectsTwitter, Facebook,App.net, LinkedIn Accounts • Browser Extensions and Mobile Apps • ‘Buffer’ your posts for later • Sync buffer schedule with your followers Is Hiring! Monday, September 23, 13
  • 11. Monday, September 23, 13
  • 12. Monday, September 23, 13
  • 13. Monday, September 23, 13
  • 14. GITHUB • USE IT NOW. • git based repository hosting • Top-notch UX • Social discovery • Trending, search, etc. • Native clients • It’s fun. • Feel part of a community. • Resume 2.0 (AWS) • O’Reilly Opportunity • Leads to opportunities • Also a web host • Alternatives: Bitbucket, SF Monday, September 23, 13
  • 15. GOOGLE+ • $$ = Communities • Discovery Potential • Tech. Groups • HTML5 • Javascript • International Presence • GoodTraffic Driver • Great Curated News Resource • Opportunity Cost ==Time Monday, September 23, 13
  • 16. LINKEDIN Be on it. But don’t obsess over it. Monday, September 23, 13
  • 17. CREATE > CONSUME Monday, September 23, 13
  • 18. CREATE OFTEN “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” - Malcolm Gladwell, Outliers: The Story of Success Monday, September 23, 13
  • 19. CODE • Challenges? • /r/dailyprogrammer • Project Euler • Games? • Ludum Dare • /r/gamedev • Other Projects? • Hackathons • Friends • API Mashups • Mobile apps • School Work* Monday, September 23, 13
  • 20. WRITE • Tumblr • Wordpress • Blogger • Squarespace • Posthaven • Octopress • Jekyll • Svbtle • Poet.js • Ghost.js • Dropbox-hosted • Amazon S3 • Homebrew Monday, September 23, 13
  • 21. SHARE • Include Graph Properties • Plug-in your analytics • Gaug.es • Chartbeat • Mixpanel • KISSmetrics • Share toTwitter, Facebook, Google+,App.net, etc. • Newsletter • Watch your traffic • Rinse and Repeat Monday, September 23, 13
  • 22. OPPORTUNITY KNOCKS • Wrote one post (poorly) on D3.js • Tech. Review D3.js Cookbook Offer • Receive regular traffic ~10-20 / day • Job offers Monday, September 23, 13
  • 23. MANDATORY UNION BREAK Monday, September 23, 13
  • 24. KEVIN, I CAME OUT OFTHE WOMBTWEETING... HOW ABOUTYOUTELL ME SOMETHING USEFUL. LIKE HOWTO GET A JOB?! Monday, September 23, 13
  • 25. FAIR ENOUGH. Monday, September 23, 13
  • 26. PREPARE Monday, September 23, 13
  • 27. READ Monday, September 23, 13
  • 28. READ FREQUENTLY • Hacker News • Paul Graham’s Essays • TheVerge, Slashdot, Google News • Blogs • Reddit Monday, September 23, 13
  • 29. BLOGS LIKE... • http://www.codinghorror.com/blog/ • http://www.androiduipatterns.com/ • http://www.hanselman.com/ • http://scobleizer.com/ • http://nerds.airbnb.com/ etc. Monday, September 23, 13
  • 30. +1YOURTECH SKILLS Monday, September 23, 13
  • 31. • Client-side: JavaScript, HTML, CSS • Server-side: • PHP • Python • Ruby • APIs • YOU can contribute Is Hiring! Monday, September 23, 13
  • 32. • Free Month* • $25/month • Discount Rewards • Paths • Ruby, JavaScript, HTML/CSS, iOS • Screencasts Monday, September 23, 13
  • 33. • Web: Front / Middle / Back • Mobile:Android / iOS • Software Development • Business Development • Price: $25 - 49 • Job Board Monday, September 23, 13
  • 34. ONLINE CLASSES • Coursera - https://www.coursera.org/ • MIT - http://ocw.mit.edu/courses/index.htm • Khan Academy - https://www.khanacademy.org/ • Others: • http://www.quora.com/Coursera/What-are-some-websites- similar-to-Coursera Monday, September 23, 13
  • 35. NOTABLE MENTIONS • Cracking the Code • Career Cup - http://www.careercup.com/ • SO Freely Available Programming Books • SO Most Influential Programming Books • RedditYoutube • Railscasts by Ryan Bates Monday, September 23, 13
  • 36. PRODUCE Monday, September 23, 13
  • 37. INTERVIEWSTREET • Candidate Screener • Code Pairing • Question Bank • Development Environment • Used as a tool by tech. companies Monday, September 23, 13
  • 38. • ‘Data science as a sport.’ • Platform for data science and machine learning • Competitions • Monetary Prizes • Recruiting • Examples: • Facial Recognition, Predictive Modeling, Optimization Monday, September 23, 13
  • 39. • Repository of Questions • Algorithms, Games,AI,Theory • Weekly Online Hackathon • Prizes • Leaderboards • Supported Languages • Open Source Monday, September 23, 13
  • 40. • 588k+ Members • Tutorials • Algorithm, Software, etc. • Competition • Design, Development, QA • Leaderboards • Payment • Businesses source top coders • Recruitment • Topcoder ranking is worth value Monday, September 23, 13
  • 41. HACKATHONS • Surrounded by intelligent peers • Extreme focus and determination • Prizes • Social • REDBULL!! & Caffeine Muffins • Employers • NewTechnology • Finding: • Use social media, networks, and tech journals to find • HackerLeague • PennApps • Michigan Hacks Monday, September 23, 13
  • 42. OTHER EVENTS • Meetup • http://www.meetup.com/ny-tech/ • http://www.meetup.com/njtech/ • http://www.meetup.com/Princeton-Tech/ • http://www.meetup.com/njtechgals/ • New Jersey Tech • http://www.njtechlist.com/ • https://twitter.com/NJTech • Google • Google Code Jam • Google Summer of Code Monday, September 23, 13
  • 43. TCNJ • Get involved. • Talk to faculty, discover their interests and pair-up • You will grow more during an independent study than any class or website. • It leads to more opportunities • Academia & Industry • IT’S (USUALLY) FUN! • You teach faculty a few things. Monday, September 23, 13
  • 44. PROFIT Monday, September 23, 13
  • 45. • Fundraisers • Goal • Share • Reward • Bounties • Bugs & Features • Earn $$$ • Connects to Github etc. $10 - Add AJAX spinner Monday, September 23, 13
  • 46. • 100% Open Source • Small Weekly Cash Gifts • Charged onThursdays • Distributes Weekly Balance • Self-sufficient • People receive $1 - $500 weekly • Notables: • @fat • @mdo • @jeresig Monday, September 23, 13
  • 47. • FREE • Anonymous matching • Speed dating for your career • Low-risk • Accept / Pass • Technology-oriented Monday, September 23, 13
  • 48. • FREE / Currently invite- only • I have 19 invites, email me. • Top-quality employers • Syncs with StackExchange, Github, etc. • Resembles LinkedIn without the Spam • Medium-to-Large Companies • Apply or be Approached Monday, September 23, 13
  • 49. APPLY! Corporation vs. Startup Monday, September 23, 13
  • 50. [INSERT `80’S ACTION MONTAGE] Monday, September 23, 13
  • 51. BANK OF AMERICA Career Fair - October 2nd Interviews - October 15th Monday, September 23, 13
  • 52. OTHER OPPORTUNITIES • http://www.crunchboard.com/jobs/ • http://jobs.gigaom.com/ • http://www.dice.com/ • tech@nyu • Job Board Monday, September 23, 13
  • 53. YOU QUESTION, I’LL ANSWER Monday, September 23, 13
  • 54. CONTACT • Homepage www.kevintcoughlin.com • Twitter @kevintcoughlin • Email kevintcoughlin@gmail.com • Skype kevintcoughlin • Carrier Pidgin (approved on a case-by-case basis) Monday, September 23, 13