BUILDINGYOUR BRAND
Kevin CoughlinTCNJ `12
Monday, September 23, 13
EXPERIENCES & LESSONS
LEARNED WHILETRYINGTO
BECOME A BETTER
DEVELOPER
Or...
Monday, September 23, 13
HOWTO EMPTYYOUR ENTIRE
NETFLIX INSTANT QUEUETHE
2 MONTHS BEFOREYOU
START WORK.
Or...
Monday, September 23, 13
OBJECTIVE
Provide you with at least one useful piece of information.
Monday, September 23, 13
ME
• Degrees:
• Computer Science
• Economics
• Employers:
• Verizon (VSO)
• Bank of America Merrill
Lynch
• Development:
•...
SOCIAL MEDIA &YOU
Monday, September 23, 13
TWITTER
• Incredibly powerful communications tool
• Distribute your ideas to the world
• Distribute others’ ideas to the w...
MY PROBLEMS WITHTWITTER
• Signal-to-Noise Ratio
• Curation (Use Lists)
• Time-sink
• Character-limit
Monday, September 23,...
HOW I USETWITTER
• To complain
• To share my discoveries
• Follow my inspirations
• Communicate with ‘team’
members
• To s...
• FREE
• Paid == More accounts & unlimited posts
• ConnectsTwitter, Facebook,App.net, LinkedIn Accounts
• Browser Extensio...
Monday, September 23, 13
Monday, September 23, 13
Monday, September 23, 13
GITHUB
• USE IT NOW.
• git based repository hosting
• Top-notch UX
• Social discovery
• Trending, search, etc.
• Native cl...
GOOGLE+
• $$ = Communities
• Discovery Potential
• Tech. Groups
• HTML5
• Javascript
• International Presence
• GoodTraffic...
LINKEDIN
Be on it. But don’t obsess over it.
Monday, September 23, 13
CREATE > CONSUME
Monday, September 23, 13
CREATE OFTEN
“Practice isn't the thing you do once you're good. It's the
thing you do that makes you good.”
- Malcolm Glad...
CODE
• Challenges?
• /r/dailyprogrammer
• Project Euler
• Games?
• Ludum Dare
• /r/gamedev
• Other Projects?
• Hackathons
...
WRITE
• Tumblr
• Wordpress
• Blogger
• Squarespace
• Posthaven
• Octopress
• Jekyll
• Svbtle
• Poet.js
• Ghost.js
• Dropbo...
SHARE
• Include Graph Properties
• Plug-in your analytics
• Gaug.es
• Chartbeat
• Mixpanel
• KISSmetrics
• Share toTwitter...
OPPORTUNITY KNOCKS
• Wrote one post (poorly) on D3.js
• Tech. Review D3.js Cookbook Offer
• Receive regular traffic ~10-20 ...
MANDATORY UNION BREAK
Monday, September 23, 13
KEVIN, I CAME OUT OFTHE
WOMBTWEETING...
HOW ABOUTYOUTELL ME
SOMETHING USEFUL.
LIKE HOWTO GET A JOB?!
Monday, September 23,...
FAIR ENOUGH.
Monday, September 23, 13
PREPARE
Monday, September 23, 13
READ
Monday, September 23, 13
READ FREQUENTLY
• Hacker News
• Paul Graham’s Essays
• TheVerge, Slashdot, Google News
• Blogs
• Reddit
Monday, September ...
BLOGS LIKE...
• http://www.codinghorror.com/blog/
• http://www.androiduipatterns.com/
• http://www.hanselman.com/
• http:/...
+1YOURTECH SKILLS
Monday, September 23, 13
• Client-side: JavaScript, HTML, CSS
• Server-side:
• PHP
• Python
• Ruby
• APIs
• YOU can contribute
Is Hiring!
Monday, S...
• Free Month*
• $25/month
• Discount Rewards
• Paths
• Ruby, JavaScript, HTML/CSS, iOS
• Screencasts
Monday, September 23,...
• Web: Front / Middle / Back
• Mobile:Android / iOS
• Software Development
• Business Development
• Price: $25 - 49
• Job ...
ONLINE CLASSES
• Coursera - https://www.coursera.org/
• MIT - http://ocw.mit.edu/courses/index.htm
• Khan Academy - https:...
NOTABLE MENTIONS
• Cracking the Code
• Career Cup - http://www.careercup.com/
• SO Freely Available Programming Books
• SO...
PRODUCE
Monday, September 23, 13
INTERVIEWSTREET
• Candidate Screener
• Code Pairing
• Question Bank
• Development Environment
• Used as a tool by tech. co...
• ‘Data science as a sport.’
• Platform for data science and machine learning
• Competitions
• Monetary Prizes
• Recruitin...
• Repository of Questions
• Algorithms, Games,AI,Theory
• Weekly Online Hackathon
• Prizes
• Leaderboards
• Supported Lang...
• 588k+ Members
• Tutorials
• Algorithm, Software, etc.
• Competition
• Design, Development, QA
• Leaderboards
• Payment
•...
HACKATHONS
• Surrounded by intelligent
peers
• Extreme focus and
determination
• Prizes
• Social
• REDBULL!! & Caffeine Mu...
OTHER EVENTS
• Meetup
• http://www.meetup.com/ny-tech/
• http://www.meetup.com/njtech/
• http://www.meetup.com/Princeton-T...
TCNJ
• Get involved.
• Talk to faculty, discover their
interests and pair-up
• You will grow more during
an independent st...
PROFIT
Monday, September 23, 13
• Fundraisers
• Goal
• Share
• Reward
• Bounties
• Bugs & Features
• Earn $$$
• Connects to Github etc.
$10 - Add AJAX spi...
• 100% Open Source
• Small Weekly Cash Gifts
• Charged onThursdays
• Distributes Weekly Balance
• Self-sufficient
• People ...
• FREE
• Anonymous matching
• Speed dating for your career
• Low-risk
• Accept / Pass
• Technology-oriented
Monday, Septem...
• FREE / Currently invite-
only
• I have 19 invites,
email me.
• Top-quality employers
• Syncs with StackExchange,
Github,...
APPLY!
Corporation vs. Startup
Monday, September 23, 13
[INSERT `80’S ACTION MONTAGE]
Monday, September 23, 13
BANK OF AMERICA
Career Fair - October 2nd
Interviews - October 15th
Monday, September 23, 13
OTHER OPPORTUNITIES
• http://www.crunchboard.com/jobs/
• http://jobs.gigaom.com/
• http://www.dice.com/
• tech@nyu
• Job B...
YOU QUESTION,
I’LL ANSWER
Monday, September 23, 13
CONTACT
• Homepage www.kevintcoughlin.com
• Twitter @kevintcoughlin
• Email kevintcoughlin@gmail.com
• Skype kevintcoughli...
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Kevin Coughlin Brand Presentation TCNJ 9/23/13

  1. 1. BUILDINGYOUR BRAND Kevin CoughlinTCNJ `12 Monday, September 23, 13
  2. 2. EXPERIENCES & LESSONS LEARNED WHILETRYINGTO BECOME A BETTER DEVELOPER Or... Monday, September 23, 13
  3. 3. HOWTO EMPTYYOUR ENTIRE NETFLIX INSTANT QUEUETHE 2 MONTHS BEFOREYOU START WORK. Or... Monday, September 23, 13
  4. 4. OBJECTIVE Provide you with at least one useful piece of information. Monday, September 23, 13
  5. 5. ME • Degrees: • Computer Science • Economics • Employers: • Verizon (VSO) • Bank of America Merrill Lynch • Development: • JavaScript • Node.js • HTML5 • Android Monday, September 23, 13
  6. 6. SOCIAL MEDIA &YOU Monday, September 23, 13
  7. 7. TWITTER • Incredibly powerful communications tool • Distribute your ideas to the world • Distribute others’ ideas to the world • ‘Meet’ others, work with others, build relationships • Idea generation machine Monday, September 23, 13
  8. 8. MY PROBLEMS WITHTWITTER • Signal-to-Noise Ratio • Curation (Use Lists) • Time-sink • Character-limit Monday, September 23, 13
  9. 9. HOW I USETWITTER • To complain • To share my discoveries • Follow my inspirations • Communicate with ‘team’ members • To share my projects • Follow Project Members • Follow Blogger • Evangelists • Engineers Monday, September 23, 13
  10. 10. • FREE • Paid == More accounts & unlimited posts • ConnectsTwitter, Facebook,App.net, LinkedIn Accounts • Browser Extensions and Mobile Apps • ‘Buffer’ your posts for later • Sync buffer schedule with your followers Is Hiring! Monday, September 23, 13
  11. 11. Monday, September 23, 13
  12. 12. Monday, September 23, 13
  13. 13. Monday, September 23, 13
  14. 14. GITHUB • USE IT NOW. • git based repository hosting • Top-notch UX • Social discovery • Trending, search, etc. • Native clients • It’s fun. • Feel part of a community. • Resume 2.0 (AWS) • O’Reilly Opportunity • Leads to opportunities • Also a web host • Alternatives: Bitbucket, SF Monday, September 23, 13
  15. 15. GOOGLE+ • $$ = Communities • Discovery Potential • Tech. Groups • HTML5 • Javascript • International Presence • GoodTraffic Driver • Great Curated News Resource • Opportunity Cost ==Time Monday, September 23, 13
  16. 16. LINKEDIN Be on it. But don’t obsess over it. Monday, September 23, 13
  17. 17. CREATE > CONSUME Monday, September 23, 13
  18. 18. CREATE OFTEN “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” - Malcolm Gladwell, Outliers: The Story of Success Monday, September 23, 13
  19. 19. CODE • Challenges? • /r/dailyprogrammer • Project Euler • Games? • Ludum Dare • /r/gamedev • Other Projects? • Hackathons • Friends • API Mashups • Mobile apps • School Work* Monday, September 23, 13
  20. 20. WRITE • Tumblr • Wordpress • Blogger • Squarespace • Posthaven • Octopress • Jekyll • Svbtle • Poet.js • Ghost.js • Dropbox-hosted • Amazon S3 • Homebrew Monday, September 23, 13
  21. 21. SHARE • Include Graph Properties • Plug-in your analytics • Gaug.es • Chartbeat • Mixpanel • KISSmetrics • Share toTwitter, Facebook, Google+,App.net, etc. • Newsletter • Watch your traffic • Rinse and Repeat Monday, September 23, 13
  22. 22. OPPORTUNITY KNOCKS • Wrote one post (poorly) on D3.js • Tech. Review D3.js Cookbook Offer • Receive regular traffic ~10-20 / day • Job offers Monday, September 23, 13
  23. 23. MANDATORY UNION BREAK Monday, September 23, 13
  24. 24. KEVIN, I CAME OUT OFTHE WOMBTWEETING... HOW ABOUTYOUTELL ME SOMETHING USEFUL. LIKE HOWTO GET A JOB?! Monday, September 23, 13
  25. 25. FAIR ENOUGH. Monday, September 23, 13
  26. 26. PREPARE Monday, September 23, 13
  27. 27. READ Monday, September 23, 13
  28. 28. READ FREQUENTLY • Hacker News • Paul Graham’s Essays • TheVerge, Slashdot, Google News • Blogs • Reddit Monday, September 23, 13
  29. 29. BLOGS LIKE... • http://www.codinghorror.com/blog/ • http://www.androiduipatterns.com/ • http://www.hanselman.com/ • http://scobleizer.com/ • http://nerds.airbnb.com/ etc. Monday, September 23, 13
  30. 30. +1YOURTECH SKILLS Monday, September 23, 13
  31. 31. • Client-side: JavaScript, HTML, CSS • Server-side: • PHP • Python • Ruby • APIs • YOU can contribute Is Hiring! Monday, September 23, 13
  32. 32. • Free Month* • $25/month • Discount Rewards • Paths • Ruby, JavaScript, HTML/CSS, iOS • Screencasts Monday, September 23, 13
  33. 33. • Web: Front / Middle / Back • Mobile:Android / iOS • Software Development • Business Development • Price: $25 - 49 • Job Board Monday, September 23, 13
  34. 34. ONLINE CLASSES • Coursera - https://www.coursera.org/ • MIT - http://ocw.mit.edu/courses/index.htm • Khan Academy - https://www.khanacademy.org/ • Others: • http://www.quora.com/Coursera/What-are-some-websites- similar-to-Coursera Monday, September 23, 13
  35. 35. NOTABLE MENTIONS • Cracking the Code • Career Cup - http://www.careercup.com/ • SO Freely Available Programming Books • SO Most Influential Programming Books • RedditYoutube • Railscasts by Ryan Bates Monday, September 23, 13
  36. 36. PRODUCE Monday, September 23, 13
  37. 37. INTERVIEWSTREET • Candidate Screener • Code Pairing • Question Bank • Development Environment • Used as a tool by tech. companies Monday, September 23, 13
  38. 38. • ‘Data science as a sport.’ • Platform for data science and machine learning • Competitions • Monetary Prizes • Recruiting • Examples: • Facial Recognition, Predictive Modeling, Optimization Monday, September 23, 13
  39. 39. • Repository of Questions • Algorithms, Games,AI,Theory • Weekly Online Hackathon • Prizes • Leaderboards • Supported Languages • Open Source Monday, September 23, 13
  40. 40. • 588k+ Members • Tutorials • Algorithm, Software, etc. • Competition • Design, Development, QA • Leaderboards • Payment • Businesses source top coders • Recruitment • Topcoder ranking is worth value Monday, September 23, 13
  41. 41. HACKATHONS • Surrounded by intelligent peers • Extreme focus and determination • Prizes • Social • REDBULL!! & Caffeine Muffins • Employers • NewTechnology • Finding: • Use social media, networks, and tech journals to find • HackerLeague • PennApps • Michigan Hacks Monday, September 23, 13
  42. 42. OTHER EVENTS • Meetup • http://www.meetup.com/ny-tech/ • http://www.meetup.com/njtech/ • http://www.meetup.com/Princeton-Tech/ • http://www.meetup.com/njtechgals/ • New Jersey Tech • http://www.njtechlist.com/ • https://twitter.com/NJTech • Google • Google Code Jam • Google Summer of Code Monday, September 23, 13
  43. 43. TCNJ • Get involved. • Talk to faculty, discover their interests and pair-up • You will grow more during an independent study than any class or website. • It leads to more opportunities • Academia & Industry • IT’S (USUALLY) FUN! • You teach faculty a few things. Monday, September 23, 13
  44. 44. PROFIT Monday, September 23, 13
  45. 45. • Fundraisers • Goal • Share • Reward • Bounties • Bugs & Features • Earn $$$ • Connects to Github etc. $10 - Add AJAX spinner Monday, September 23, 13
  46. 46. • 100% Open Source • Small Weekly Cash Gifts • Charged onThursdays • Distributes Weekly Balance • Self-sufficient • People receive $1 - $500 weekly • Notables: • @fat • @mdo • @jeresig Monday, September 23, 13
  47. 47. • FREE • Anonymous matching • Speed dating for your career • Low-risk • Accept / Pass • Technology-oriented Monday, September 23, 13
  48. 48. • FREE / Currently invite- only • I have 19 invites, email me. • Top-quality employers • Syncs with StackExchange, Github, etc. • Resembles LinkedIn without the Spam • Medium-to-Large Companies • Apply or be Approached Monday, September 23, 13
  49. 49. APPLY! Corporation vs. Startup Monday, September 23, 13
  50. 50. [INSERT `80’S ACTION MONTAGE] Monday, September 23, 13
  51. 51. BANK OF AMERICA Career Fair - October 2nd Interviews - October 15th Monday, September 23, 13
  52. 52. OTHER OPPORTUNITIES • http://www.crunchboard.com/jobs/ • http://jobs.gigaom.com/ • http://www.dice.com/ • tech@nyu • Job Board Monday, September 23, 13
  53. 53. YOU QUESTION, I’LL ANSWER Monday, September 23, 13
  54. 54. CONTACT • Homepage www.kevintcoughlin.com • Twitter @kevintcoughlin • Email kevintcoughlin@gmail.com • Skype kevintcoughlin • Carrier Pidgin (approved on a case-by-case basis) Monday, September 23, 13
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