Kevin Sugrue

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Kevin Sugrue commented on Brand Mapping Tool Good question Jeff. The beauty of this approach to branding is that it is scalable and covers all the options I’ve encountered so far. Without going through a further presentation here, the key ideas are: - Binary BrandStar systems - for brands with 2 BrandStars within one system. - Brand Galaxies - Multiple BrandStar Systems for companies such as P&G or Unilever, which control disparate brands and target multiple audiences. I’m happy to also consult on these more complex brand strategy issues, which go beyond the slides posted so far. 3 years ago
Kevin Sugrue commented on Brand Mapping Tool Thank you for your interest via email and comments here regarding the BrandStars brand positioning and mapping system. I have released v1.2 today, Oct 4 2007, making a few minor amendments. The slideshare system wipes out all previous comments when the document is updated. I apologise for this minor short-coming and loss of your posts. Regards Kevin Sugrue 3 years ago

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