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Brand Mapping Tool

by Partner, Planner, Insight Consultant at Context Consulting London. Personal blog Brandtao.co.uk on Aug 27, 2007

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Introducing a new brand positioning and mapping tool.

Introducing a new brand positioning and mapping tool.

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  • kevinsugrue Kevin Sugrue, Partner, Planner, Insight Consultant at Context Consulting London. Personal blog Brandtao.co.uk New and improved. The BrandStars system now covers brand positioning, brand performance tracking and product portfolio mapping. 9 months ago
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  • kevinsugrue Kevin Sugrue, Partner, Planner, Insight Consultant at Context Consulting London. Personal blog Brandtao.co.uk @BanMittal The closer a product orbits its brand sun, the better it reflects the energy of the brand sun. Thanks for playing. 10 months ago
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  • BanMittal Ban Mittal, Professor, Author, Thought Provocateur at ValueSpace, Inc. Stunning visual. Unclear to me whether the five (6?) orbits in Slides 9 and 10 are same as in slide 6, and in any case, what does the relative placement of various brands in an inner versus an outer orbit signify (even if it is only an example). But the visual is treat for the eye. 1 year ago
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  • zouhaiqing zouhaiqing very nice 1 year ago
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  • ninapot ninapot so nice 1 year ago
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  • 3MUKPLC 3M UK at 3M UK Concise, effective and to the point... Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? If you’re interested then simply tag your presentation with ‘3MPitch’ to enter. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 3 years ago
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  • winnyweini winnyweini awesome stuff i like it 3 years ago
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  • stefanbg stefanbg Great view point! Very inspiring for my case. I am trying to solve a mult-level multi-branding scenario, where each brand can be well intersected by 3+ dimensions-criteria. The essence of brand structure like house of brands does not fit due to the multi facet brand portfolio. But I am still trying to make a modification of the endorsed architecture. The brands strategy resembles the universe, each brand is connected to its sun and moons on the other side, but how to plan its development, following what structure, has been my research so far? I am glad if anybody is open for a discussion on the topic.
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    4 years ago
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  • enderding enderding great!^_^ 4 years ago
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  • khetran007 Abdul Qadir, Finance Officer at Teleco Sector good deal, grreat work 5 years ago
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