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Brand Mapping Tool

by Kevin Sugrue on Aug 27, 2007

  • 95,776 views

Introducing a new brand positioning and mapping tool.

Introducing a new brand positioning and mapping tool.

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mapping advertising brand branding tool marketing strategy brands planning brandstars positioning product design planets map stars ....? brandmapping tools brand mapping model brandmap marca environment system architecture brand mapping tool solar mind excellent

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  • 3MUKPLC 3M UK at 3M UK Concise, effective and to the point... Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? If you’re interested then simply tag your presentation with ‘3MPitch’ to enter. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 1 year ago Reply
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  • winnyweini winnyweini awesome stuff i like it 1 year ago Reply
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  • stefanbg stefanbg Great view point! Very inspiring for my case. I am trying to solve a mult-level multi-branding scenario, where each brand can be well intersected by 3+ dimensions-criteria. The essence of brand structure like house of brands does not fit due to the multi facet brand portfolio. But I am still trying to make a modification of the endorsed architecture. The brands strategy resembles the universe, each brand is connected to its sun and moons on the other side, but how to plan its development, following what structure, has been my research so far? I am glad if anybody is open for a discussion on the topic.
    Regards,
    2 years ago Reply
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  • enderding enderding great!^_^ 3 years ago Reply
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  • khetran007 Abdul Qadir at Teleco Sector good deal, grreat work 3 years ago Reply
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  • webito James S. Lee , CCO(Chief Content Marketing Officer) at Webito Thank a lot..

    Impressive Idea!!
    3 years ago Reply
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  • giajosie gia josie at Newsenses Inspiring.... thanks 3 years ago Reply
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  • numnum numnum i love this one 3 years ago Reply
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  • ilovejamy Cheol Yong Kang , 청소부 at ACCOMMATE cool~~^^* 3 years ago Reply
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  • GreenBeingNancy Nancy Poh , Blissfully maidless with kids at Love nest Love this analogy. You just showed that small prints work just as well in presentations. The creativity in projecting the message is the gravity that drew me to read them. Thanks for sharing this insight, Kevin. 3 years ago Reply
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Brand Mapping Tool — Presentation Transcript