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Managing Your Digital Footprint

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Convocation presentation for the Office of Career Services at Belmont University, Nashville, Tenn.

Convocation presentation for the Office of Career Services at Belmont University, Nashville, Tenn.

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  • What if a prospective employer asked to shoulder browse?

Managing Your Digital Footprint Managing Your Digital Footprint Presentation Transcript

  • Managing YourDigital Footprint Using Social Media to Build Your Brand Kevin S. Trowbridge Department of Public Relations Belmont University November 12, 2012
  • Just imagine …
  • Is that legal? Is that ethical?It’s reality.
  • Know Your Goal A Job? A Career? Your Calling!
  • Thedegree is notenough.
  • It’sabout howyou fit.
  • Attention-Getting Strategies Source: Brownstein, A. (2010). The Google job experiment.
  • Your resume isjust the preface.Your online presencetells the whole story.
  • Shadows are what others share about you.
  • Footprints are what you share about yourself.
  • Social media are the web-based and mobile interactiveplatforms through which individual users connect, create and share content, interact and create community.
  • Social Media• Web-based & Mobile• Interaction-Driven• User-Controlled• User-Generated Content• Relationship-Centered
  • Social Media change the wayindividuals, groups, com munities and organizations communicate.
  • Source: Qualman, E. (2011). Social media revolution 3.
  • ABCs of Managing Your Digital FootprintAudit Build Communicate Develop Engage
  • AuditYour Online Presence
  • Evaluate everything.• Networks• Usernames• Avatars• Statuses• Tweets• Photos• Videos• Associations
  • Think about first impressions.
  • Think about first impressions.
  • Monitor continuously.
  • BuildYour Brand
  • Define your brand.How do you want to be known?
  • Invent (or reinvent) yourself. • Discover your passion. • Be bold. • Tell your story. • Create relationships. • Take action.Source: Deckers, E., & Lacy, K. (2011). Branding yourself: How to use social media to invent or reinvent yourself.
  • Establish aconsistent and professional presence. • Networks • Username • Head Shot • Bios
  • Find the best username.
  • Find the best username.
  • Completeyour profiles.
  • Keep measuring.Does your digital shadow and footprint reflect your personal brand?
  • Communicate Your Brand
  • Always think public. Think twice (or thrice) before publishing. Never publish something you would care for anyone to see.
  • RememberIt’s not about recordingand streaming your life.
  • Differentiate with content.• Your Own Domain• Online Resume• Portfolio• Blog Posts• Multimedia
  • www.hkeely.com
  • DevelopYour Presence
  • EngageWith Others
  • ABCs of Managing Your Digital FootprintAudit Build Communicate Develop Engage