ACT-UK TRICS London Conference  Kevin Shannon Executive Director Association for Commuter Transportation Managing Transpor...
American Perspectives <ul><li>ACT - US Intro </li></ul><ul><li>“ TDM” in US </li></ul><ul><li>Major National Programs </li...
ACT Is… <ul><li>850 members </li></ul><ul><li>TDM professionals </li></ul><ul><li>Public Agencies </li></ul><ul><li>Non-Pr...
ACT Provides… <ul><li>Advocacy </li></ul><ul><li>Networking </li></ul><ul><li>Timely publications </li></ul><ul><li>Resear...
ACT - Issue Focus <ul><li>Councils </li></ul><ul><ul><li>Employer </li></ul></ul><ul><ul><li>TMA </li></ul></ul><ul><ul><l...
ACT Services <ul><li>Publications </li></ul><ul><ul><li>TDM e-Review </li></ul></ul><ul><ul><li>TDM Review </li></ul></ul>...
ACT Partners <ul><li>US DOT:  FHWA, FTA </li></ul><ul><li>US EPA - BWC Program </li></ul><ul><li>AMPO, AASHTO, APTA, GSA, ...
Transportation Demand Management (TDM) <ul><li>What is TDM? </li></ul><ul><ul><li>Strategies to influence travel behavior ...
 
Strategies-Mode <ul><li>Transit </li></ul><ul><li>Walk </li></ul><ul><li>Bike </li></ul><ul><li>Vanpool </li></ul><ul><li>...
Time, Route, Location <ul><li>Flextime, staggered work hours, compressed work week </li></ul><ul><li>Real time or advanced...
TDM - Who?  People <ul><li>Transportation Planners - Governments </li></ul><ul><li>Environmental, air quality officials </...
TDM - What? <ul><li>Market-based Initiatives  </li></ul><ul><li>Direct marketing </li></ul><ul><li>Employer outreach and t...
TDM - How? <ul><li>Publicly funded  local programs (CMAQ mainly) </li></ul><ul><li>(Congestion Mitigation and Air Quality ...
TDM-When? <ul><li>NOW </li></ul><ul><li>The time is right- </li></ul><ul><ul><li>High gas prices </li></ul></ul><ul><ul><l...
TDM Motivation(s) <ul><li>Public/Govt: </li></ul><ul><li>Reduce Congestion </li></ul><ul><li>Improve System Performance </...
MORE PRODUCTIVE ACCOMPLISHMENT DO OTHER THINGS LESS STRESS CAN BUY OTHER THINGS FREEDOM / INDEPENDENCE Strategic Positioni...
TDM Motivations <ul><li>TDM:  Recognition of value and benefits; incentives effective, DC shift in marketing; short vs lon...
 
511 From Vision to Phone Call Kentucky Florida Nebraska Utah San Francisco Iowa
<ul><li>An “easy to remember” abbreviated three-digit dialing code and website URL </li></ul><ul><ul><li>Phone – a “speed ...
511 Deployment Status = 511 Operational (“Live”) Alaska Hawaii Puerto Rico D.C. = Expect 2007 Launch as of May 1, 2006 Acc...
511 Deployment Status
<ul><li>Arizona </li></ul><ul><li>Sacramento / Northern California </li></ul><ul><li>San Francisco Bay Area </li></ul><ul>...
Effective Practices – Ridesharing <ul><li>Enhanced content </li></ul><ul><li>Generally most appropriate in dense urban are...
 
<ul><li>The Program:  Voluntary business-government partnership to ease traffic congestion, save fuel, improve national en...
<ul><li>Offer commuter benefits package </li></ul><ul><ul><li>Emergency Ride Home </li></ul></ul><ul><ul><li>One of four P...
<ul><li>Over 3,500,000 commuters covered by end of 2006 </li></ul><ul><ul><li>Nationwide 1600+ Best Workplaces for Commute...
HOV/HOT/Priced Lanes <ul><li>High Occupancy Vehicle  (HOV)   </li></ul><ul><li>High Occupancy Toll  (HOT) </li></ul><ul><l...
HOV/HOT/Priced Lanes <ul><li>Public-Private Initiatives </li></ul><ul><li>Interstate Pilots:  </li></ul><ul><li>-Construct...
HOV /HOT/Priced Lanes <ul><li>High Occupancy Vehicle (HOV) Lanes  </li></ul><ul><li>Options: </li></ul><ul><ul><li>HOV-2, ...
HOV/ HOT /Priced Lanes <ul><li>High Occupancy Toll Lanes </li></ul><ul><li>Congestion Pricing, Value Pricing Options:  </l...
Priced Lanes Have Worked <ul><li>SR 91 - Southern Calif. </li></ul><ul><li>Toll-payers save 20-30 minutes  </li></ul><ul><...
Priced Lanes Have Worked <ul><li>SR 91 - So Cal.: </li></ul><ul><li>HOT lanes carry more vehicles per lane </li></ul>
Commuter Benefits <ul><li>Internal Revenue Service Code Section 132(f) (US tax authority)  </li></ul><ul><li>Qualified Tra...
Where Do Tax Savings Come From? <ul><li>Employees can save potentially on three types of taxes </li></ul><ul><ul><li>Feder...
Maximum Tax-Free Benefits <ul><li>$105 per month for transit  </li></ul><ul><li>$105 per month for commuter highway vehicl...
TDM Trends <ul><li>Travel Behavior is Complex! </li></ul><ul><ul><li>Individuals/Consumers, Businesses, Governments, Trans...
Trends & TDM <ul><li>Information:  IM/TM, Craig’s list, Google Transit, Traffic.com </li></ul><ul><li>Vehicles:  GPS, Tele...
Trends & TDM <ul><li>Energy: Spikes, Emergencies, Increased Recognition of Impact </li></ul><ul><li>Workplace: More Employ...
Conclusions <ul><li>TDM is Not in Isolation </li></ul><ul><li>Consider/Promote Costs & Trade-offs </li></ul><ul><li>TDM is...
TDM & Technology <ul><li>Personal:  Cell phones, PDA, Telework  </li></ul><ul><li>Community:  ITS, 511, Traveler Informati...
TDM & Transportation Financing/Funding  <ul><li>Always Under Scrutiny </li></ul><ul><li>Decrease in Gas Tax Revenue </li><...
TDM & Transportation  System <ul><li>Management & Operations </li></ul><ul><li>Reliability / Predictability / Efficiency <...
TDM & Communities, Health, Obesity, Aging <ul><li>Land Use Incorporating Options </li></ul><ul><li>Livable Communities Gro...
TDM & Workforce Environment <ul><li>Distributed workplaces </li></ul><ul><li>Technology allows mobility </li></ul><ul><li>...
TDM & Emergency Preparedness, Biz Continuity, COOP <ul><li>Evacuation Planning - New Orleans, Houston </li></ul><ul><li>Ho...
TDM & Energy <ul><li>Recognition of Gas Price Impact </li></ul><ul><li>Technology vs Behavior Benefits </li></ul><ul><li>A...
TDM & Energy <ul><li>TDM:  Recognition of value and benefits; incentives effective, DC shift in marketing; short vs long-t...
TDM & Research, Measurement/Evaluation <ul><li>ROI and Operational Efficiency </li></ul><ul><li>Comparative Strategies </l...
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I think I gave this presentation in late 2006 to a conference of 200 transportation and mobility managers.

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  • 1 Explain “portfolio” of options…. In control serves as a prizm….. But in control is on a descriptive term….what this means is: Less stress so that one can accomplish their work Getting home at 7 instead of 9 so that dad and mom can have dinner with the kids AND see them before they go to bed A better quality of life
  • 511 is marketed with most deployers using the national 511 logo or a slight variation of it – marketing may be the key piece to all of our 511 activities. Examples (clockwise from to left) – Kentucky, Iowa, Florida, Minnesota, Nebraska, Montana and san Francisco.
  • In its strictest definition, 511 refers simply to the ability to dial a shortened, 3-digit phone number to reach a traveler information service. The 3-digit number is in essence a short-cut to a 10-digit number. Telecommunication carrier equipment must translate the 511 number into the appropriate 10-digit number for routing through the switching system. The traveler information service’s incoming phone lines, in reality, are reached by dialing one or more 10-digit numbers. Carrier switches need to translate 511 into the appropriate number to reach the service.
  • Northern Kentucky/Cincinnati Nebraska Utah I-81 Virginia Arizona Minnesota South Florida (Miami) Orlando / I-4 South Dakota Iowa Kentucky San Francisco Bay area, California Montana North Dakota Alaska Maine New Hampshire Washington [State] Vermont Oregon Kansas North Carolina Sacramento, CA Tampa, FL
  • Why Best Workplaces for Commuters? Like Fortune 500 Best Places to Work We built Best Workplaces for Commuters to … Increase implementation of tax-free commuter benefits passed by Congress. Modeled after successful EPA partnership programs Promoting those tax-free commuter benefits that research shows causes …Greatest reduction in traffic, improvement in air quality, increase in commuter participation When employers provide an outstanding level of commuter benefits, 10% to 30% of employees will shift transportation “modes”. 
  • VOLUNTARY To qualify as a Commuter Choice Employer and Best Workplace for Commuters, employers must meet the National Standard of Excellence. This Voluntary program is primarily activity based.The reason we chose these criteria are as follows:air quality benefits simplicity flexibility First, you need a person in the firm who will be the point-of-contact for the program. You also must have the information about your commuter benefits centralized in one location (it could be a file drawer, a bulletin board, or an Intranet site), and you have to actively promote your commuter benefits to your employees. (You can’t just leave the information locked in a file drawer!) Now, here are the core program requirements: your employees must have access to a Guaranteed (or Emergency) Ride Home, you must provide one primary benefit and three supporting benefits (more on these in a moment)---but only ONE supporting benefit if you have less than 20 employees.
  • One of fastest growing voluntary programs triple numbers by end of 2005 BWC is viewed as Smart, Effective, Credible Demand for local BWC campaigns is overwhelming
  • One of the most important lessons we have learned is that pricing can have a powerful effect on maintaining freeway efficiency. In the peak hour, the each of the Express Lanes on State Route 91 currently carry twice the number of vehicles per lane that the adjacent toll-free lanes do. Note that this is NOT number of persons. Since each vehicle on the Express Lanes carries more people on average, the difference is even greater with regard to number of persons. As traffic engineers know, under severe congestion, freeway vehicle throughput can be drastically reduced. Pricing ensures that freeway operational efficiency is not lost due to excess demand.  
  • Employees Employees save on potentially three types of taxes; amounts may vary: Federal income tax; State income tax; and Payroll (FICA) taxes (7.65%). There are two components to the FICA tax. The first component is for social security, which accounts for 6.2 percent on salary amounts up to $80,400. The second component is for Medicare, which accounts for 1.45 percent of total salary. Employees earning more than $80,400 will do not pay the 6.2 percent social security tax on the wages above $80,400. Employers Employers, like employees, must pay payroll taxes (FICA), consisting of: Social Security: 6.2% of salary, on all salary amounts up to $80,400 Medicare taxes: 1.45% of salary Thus, for each $100 paid in salary to an employee, the employer also pays $7.65 in payroll taxes. However, the employer pays no payroll tax on non-taxable income earned by the employee. Thus, if the employer pays for the employee’s commuter benefit or if the employer allows the employee to pay for their own transit benefit with pre-tax salary, the employer will not pay the payroll tax on either benefit. In addition, employers can deduct a portion of employee salaries on corporate income taxes. The current corporate income tax deduction on employee salaries is 34 percent.
  • London Presentation

    1. 1. ACT-UK TRICS London Conference Kevin Shannon Executive Director Association for Commuter Transportation Managing Transportation Demand
    2. 2. American Perspectives <ul><li>ACT - US Intro </li></ul><ul><li>“ TDM” in US </li></ul><ul><li>Major National Programs </li></ul><ul><ul><li>511 Traveler Information </li></ul></ul><ul><ul><li>Best Workplaces for Commuters </li></ul></ul><ul><ul><li>High Occupancy Vehicle & Toll Lanes (HOV/HOT) </li></ul></ul><ul><ul><li>Commuter Benefits </li></ul></ul><ul><li>TDM and Trends </li></ul>
    3. 3. ACT Is… <ul><li>850 members </li></ul><ul><li>TDM professionals </li></ul><ul><li>Public Agencies </li></ul><ul><li>Non-Profits </li></ul><ul><li>Employers </li></ul><ul><li>Universities </li></ul><ul><li>State / Local Govts. </li></ul><ul><li>MPOs, DOTs </li></ul><ul><li>TMAs, TMOs </li></ul><ul><li>Consultants </li></ul><ul><li>Turner, Disney, Microsoft, Starbucks, Best Buy, Wal-Mart, Bayer, Safeway </li></ul>
    4. 4. ACT Provides… <ul><li>Advocacy </li></ul><ul><li>Networking </li></ul><ul><li>Timely publications </li></ul><ul><li>Research </li></ul><ul><li>Access </li></ul><ul><li>Conferences </li></ul><ul><li>Regional Chapters </li></ul><ul><li>Awards </li></ul><ul><li>Partnerships </li></ul>
    5. 5. ACT - Issue Focus <ul><li>Councils </li></ul><ul><ul><li>Employer </li></ul></ul><ul><ul><li>TMA </li></ul></ul><ul><ul><li>Vanpool </li></ul></ul><ul><ul><li>Public Policy </li></ul></ul><ul><ul><li>University </li></ul></ul><ul><ul><li>Telework </li></ul></ul><ul><ul><li>511 </li></ul></ul><ul><ul><li>HOT/HOV </li></ul></ul>
    6. 6. ACT Services <ul><li>Publications </li></ul><ul><ul><li>TDM e-Review </li></ul></ul><ul><ul><li>TDM Review </li></ul></ul><ul><ul><li>Special Publications </li></ul></ul><ul><ul><li>“ Members-Only” Web site </li></ul></ul><ul><ul><li>National Conferences </li></ul></ul>
    7. 7. ACT Partners <ul><li>US DOT: FHWA, FTA </li></ul><ul><li>US EPA - BWC Program </li></ul><ul><li>AMPO, AASHTO, APTA, GSA, Telework Exchange, NCTR, ITS-A, ITAC, AARP </li></ul><ul><li>State/Local level </li></ul><ul><li>ACT - UK (Canada, Neth, Aus/NZ, Japan?) </li></ul>
    8. 8. Transportation Demand Management (TDM) <ul><li>What is TDM? </li></ul><ul><ul><li>Strategies to influence travel behavior by mode , time of day, cost , route , or frequency to reduce traffic congestion and air pollution, and to improve the efficiency of the existing transportation system. </li></ul></ul>
    9. 10. Strategies-Mode <ul><li>Transit </li></ul><ul><li>Walk </li></ul><ul><li>Bike </li></ul><ul><li>Vanpool </li></ul><ul><li>Carpool </li></ul><ul><li>Telework </li></ul>
    10. 11. Time, Route, Location <ul><li>Flextime, staggered work hours, compressed work week </li></ul><ul><li>Real time or advanced route planning services </li></ul><ul><li>“ Live near your Work” worksite location and design </li></ul><ul><li>On site services </li></ul>
    11. 12. TDM - Who? People <ul><li>Transportation Planners - Governments </li></ul><ul><li>Environmental, air quality officials </li></ul><ul><li>Non-profit service providers, TMAs </li></ul><ul><li>Human Resources managers </li></ul><ul><li>Parking and transportation managers </li></ul><ul><li>Real estate and facilities managers </li></ul><ul><li>Business Districts (BIDs, CIDs) </li></ul><ul><li>Telework managers / trainers </li></ul><ul><li>Public transportation managers </li></ul><ul><li>Rideshare coordinators </li></ul><ul><li>Employers </li></ul><ul><li>Public relations / marketing officials </li></ul><ul><li>Vendors (vanpools, information providers, shuttles, transit benefits) </li></ul>
    12. 13. TDM - What? <ul><li>Market-based Initiatives </li></ul><ul><li>Direct marketing </li></ul><ul><li>Employer outreach and training </li></ul><ul><li>Web site resources and information </li></ul><ul><li>Incentives, rewards, PR campaigns and promotions </li></ul><ul><li>Disincentives (regulations) </li></ul><ul><li>Pricing Strategies </li></ul><ul><li>Locally targeted </li></ul><ul><li>Measured and evaluated </li></ul>
    13. 14. TDM - How? <ul><li>Publicly funded local programs (CMAQ mainly) </li></ul><ul><li>(Congestion Mitigation and Air Quality funds) </li></ul><ul><li>Regional / local contracted programs through non-profits </li></ul><ul><li>Employer sponsored HR or benefits programs or transportation programs </li></ul><ul><li>Voluntary programs mainly </li></ul><ul><li>Regulated programs (limited, CA, WA, OR; or local ordinances) </li></ul>
    14. 15. TDM-When? <ul><li>NOW </li></ul><ul><li>The time is right- </li></ul><ul><ul><li>High gas prices </li></ul></ul><ul><ul><li>Economic & political climate </li></ul></ul><ul><ul><li>Congestion costs rising </li></ul></ul><ul><ul><li>Environmental concerns </li></ul></ul>
    15. 16. TDM Motivation(s) <ul><li>Public/Govt: </li></ul><ul><li>Reduce Congestion </li></ul><ul><li>Improve System Performance </li></ul><ul><li>Reduce Energy Dependence </li></ul><ul><li>Improve Air Quality </li></ul><ul><ul><li>TDM “air credit” in Atlanta, Houston, Dallas only </li></ul></ul><ul><ul><li>Calif AQ mandates removed </li></ul></ul><ul><li>Individual: </li></ul><ul><li>Quality of Life </li></ul><ul><li>Money Savings </li></ul><ul><li>Less on Enviro/AQ </li></ul>
    16. 17. MORE PRODUCTIVE ACCOMPLISHMENT DO OTHER THINGS LESS STRESS CAN BUY OTHER THINGS FREEDOM / INDEPENDENCE Strategic Positioning - Individual PERSONAL HAPPINESS PEACE OF MIND SAVES ME TIME SAVES ME MONEY SOCIALIZE LESS POLLUTION HEALTHY IN CONTROL (CONTROL / QUALITY OF LIFE) PERSONAL SAFETY CARPOOL OR VANPOOL PUBLIC TRANSPORTATION SINGLE OCCUPANCY VEHICLE E-COMMERCE TELE-COMMUTING WALKING LEVERAGE POINT
    17. 18. TDM Motivations <ul><li>TDM: Recognition of value and benefits; incentives effective, DC shift in marketing; short vs long-term debate </li></ul>Atlanta Cash for Commuters incentives registrations Gas $ spikes
    18. 20. 511 From Vision to Phone Call Kentucky Florida Nebraska Utah San Francisco Iowa
    19. 21. <ul><li>An “easy to remember” abbreviated three-digit dialing code and website URL </li></ul><ul><ul><li>Phone – a “speed dial” to a ten-digit telephone number </li></ul></ul><ul><ul><li>Web – used to “co-brand” traveler information services </li></ul></ul>Background What is 511?
    20. 22. 511 Deployment Status = 511 Operational (“Live”) Alaska Hawaii Puerto Rico D.C. = Expect 2007 Launch as of May 1, 2006 Accessible by 74% of Population in 2007
    21. 23. 511 Deployment Status
    22. 24. <ul><li>Arizona </li></ul><ul><li>Sacramento / Northern California </li></ul><ul><li>San Francisco Bay Area </li></ul><ul><li>Southeast Florida </li></ul><ul><li>Utah </li></ul><ul><li>Colorado (Planning) </li></ul>511 Deployment Status Rideshare, Car / Van Pool Information on 5 of 30 Services
    23. 25. Effective Practices – Ridesharing <ul><li>Enhanced content </li></ul><ul><li>Generally most appropriate in dense urban areas </li></ul><ul><li>Effective Practices: San Francisco Bay Area </li></ul><ul><ul><li>Service offered on both web and phone </li></ul></ul><ul><ul><li>Callers can be transferred to a ride-sharing service based on their location </li></ul></ul><ul><ul><li>Website users set schedules, addresses, transportation preferences </li></ul></ul>
    24. 27. <ul><li>The Program: Voluntary business-government partnership to ease traffic congestion, save fuel, improve national energy security, and reduce ozone forming pollutants and greenhouse gas emissions </li></ul><ul><li>The Challenge: Reduce single occupancy vehicle commuting by getting employers to offer employees the “National Standard of Excellence” for commuter benefits </li></ul>National Coordinating Activity - Employer Best Practices
    25. 28. <ul><li>Offer commuter benefits package </li></ul><ul><ul><li>Emergency Ride Home </li></ul></ul><ul><ul><li>One of four Primary Options </li></ul></ul><ul><ul><li>Three or more Supporting Options </li></ul></ul><ul><li>Meet performance benchmark </li></ul><ul><li>Report success to EPA </li></ul><ul><li>Coordinate communication </li></ul><ul><ul><li>Designate point of contact </li></ul></ul><ul><ul><li>Centralize information </li></ul></ul><ul><ul><li>Communicate commuter benefits </li></ul></ul>Criteria for National Standard of Excellence for Commuter Benefits <ul><li>Primary options (choose 1) </li></ul><ul><li>$30 transit/vanpool subsidy </li></ul><ul><li>Parking cash out </li></ul><ul><li>6% or greater telecommuting </li></ul>
    26. 29. <ul><li>Over 3,500,000 commuters covered by end of 2006 </li></ul><ul><ul><li>Nationwide 1600+ Best Workplaces for Commuters employers </li></ul></ul><ul><li>Congestion relief </li></ul><ul><ul><li>4.1 billion vehicle miles traveled reduced </li></ul></ul><ul><li>Annual energy and pollution savings: </li></ul><ul><ul><li>207+ million gallons gasoline </li></ul></ul><ul><ul><li>3,500+ tons N0x </li></ul></ul><ul><ul><li>1.8 million metric tons CO2 </li></ul></ul><ul><li>Metro campaigns in 2006 will include: </li></ul><ul><ul><li>Phoenix; Tucson; Dallas (North Texas); Houston; New England; Triangle Region, NC; SF Bay Area; Sacramento; South Florida; WA State </li></ul></ul><ul><ul><li>Different levels of success and penetration across country </li></ul></ul>Program Results
    27. 30. HOV/HOT/Priced Lanes <ul><li>High Occupancy Vehicle (HOV) </li></ul><ul><li>High Occupancy Toll (HOT) </li></ul><ul><li>Enhance System Efficiency and Throughput </li></ul><ul><ul><li>Express bus network; Bus Rapid Transit </li></ul></ul><ul><ul><li>Vanpools and carpools encouraged </li></ul></ul><ul><li>Add System Revenue / Finance Challenges </li></ul><ul><ul><li>Long-Term: Pricing Network and Variable Tolls </li></ul></ul>
    28. 31. HOV/HOT/Priced Lanes <ul><li>Public-Private Initiatives </li></ul><ul><li>Interstate Pilots: </li></ul><ul><li>-Construction </li></ul><ul><li>-Reconstruction </li></ul><ul><li>(Chicago Skyway) </li></ul><ul><li>Value Pricing Pilot </li></ul><ul><li>Express Lanes </li></ul><ul><li>HOV to HOT </li></ul>Tolling (for financing) Pricing (to manage demand)
    29. 32. HOV /HOT/Priced Lanes <ul><li>High Occupancy Vehicle (HOV) Lanes </li></ul><ul><li>Options: </li></ul><ul><ul><li>HOV-2, HOV-3 or greater </li></ul></ul><ul><ul><li>Time Limited (peak period) </li></ul></ul><ul><ul><li>Reversible (A.M. and P.M.) </li></ul></ul><ul><ul><li>Dedicated Lanes </li></ul></ul><ul><ul><li>Priced </li></ul></ul><ul><ul><li>SOV for Alternative Fueled Vehicle </li></ul></ul>
    30. 33. HOV/ HOT /Priced Lanes <ul><li>High Occupancy Toll Lanes </li></ul><ul><li>Congestion Pricing, Value Pricing Options: </li></ul><ul><ul><li>Variable Pricing (peak and off-peak) </li></ul></ul><ul><ul><li>Distance Based </li></ul></ul><ul><ul><li>Discount/Free for Carpoolers </li></ul></ul><ul><ul><li>Electronic Recording </li></ul></ul>
    31. 34. Priced Lanes Have Worked <ul><li>SR 91 - Southern Calif. </li></ul><ul><li>Toll-payers save 20-30 minutes </li></ul><ul><li>Trip time is reliable </li></ul>
    32. 35. Priced Lanes Have Worked <ul><li>SR 91 - So Cal.: </li></ul><ul><li>HOT lanes carry more vehicles per lane </li></ul>
    33. 36. Commuter Benefits <ul><li>Internal Revenue Service Code Section 132(f) (US tax authority) </li></ul><ul><li>Qualified Transportation Fringes </li></ul><ul><li>Requires employer involvement </li></ul><ul><li>Permits employers to subsidize employees’ transit and vanpool costs </li></ul><ul><li>Allows commuters to use pre-tax dollars to pay for transit and vanpool costs (or combination employer and employee) </li></ul>
    34. 37. Where Do Tax Savings Come From? <ul><li>Employees can save potentially on three types of taxes </li></ul><ul><ul><li>Federal income tax </li></ul></ul><ul><ul><li>State income tax </li></ul></ul><ul><ul><li>Federal payroll tax (FICA) </li></ul></ul><ul><li>Employers can save on two types of taxes </li></ul><ul><ul><li>Federal payroll taxes (FICA) </li></ul></ul><ul><ul><li>Employee salary write-off on corporate income taxes </li></ul></ul>
    35. 38. Maximum Tax-Free Benefits <ul><li>$105 per month for transit </li></ul><ul><li>$105 per month for commuter highway vehicles </li></ul><ul><li>$205 per month for qualified parking </li></ul><ul><li>Eligible: Bus, Rail, Ferry, Subway, Shuttle bus, Subscription bus, vanpool </li></ul><ul><li>Ineligible: Walk, Bicycle, Carpool, Telecommute </li></ul>
    36. 39. TDM Trends <ul><li>Travel Behavior is Complex! </li></ul><ul><ul><li>Individuals/Consumers, Businesses, Governments, Transportation System </li></ul></ul><ul><ul><li>Emotional/Rational - Money, Environment, Energy, Security, Stress, Quality of Life……… </li></ul></ul>
    37. 40. Trends & TDM <ul><li>Information: IM/TM, Craig’s list, Google Transit, Traffic.com </li></ul><ul><li>Vehicles: GPS, Telematics, Car Sharing, Pay-as-you-go insurance </li></ul><ul><li>Financing: Efficiency of Travel, Comparative Strategies, Tolling </li></ul><ul><li>Social / Individualized Marketing and Targeting </li></ul><ul><li>More Work at Home / Telework </li></ul><ul><li>Aging Boomers and Travel </li></ul><ul><li>TDM: +/- for Variety of Strategies and Options </li></ul>
    38. 41. Trends & TDM <ul><li>Energy: Spikes, Emergencies, Increased Recognition of Impact </li></ul><ul><li>Workplace: More Employ er Flexibility, More Employ ee Stress </li></ul><ul><li>Emergency Preparedness/Biz Continuity: TDM as Tool for Disasters, Bird Flu, Security </li></ul><ul><li>More Health Impacts and Analysis (UK assessments) </li></ul><ul><li>More Environmental (Climate Change) Focus </li></ul><ul><li>Iraq, US Elections </li></ul><ul><li>TDM: +/- for Variety of Strategies and Options </li></ul>
    39. 42. Conclusions <ul><li>TDM is Not in Isolation </li></ul><ul><li>Consider/Promote Costs & Trade-offs </li></ul><ul><li>TDM is Tool - Not an Outcome </li></ul><ul><li>Target Local Programs to Market & Conditions </li></ul><ul><li>Coordinate, Integrate with Other Tools/Strategies </li></ul><ul><li>Work at Various Levels </li></ul><ul><ul><li>Employers </li></ul></ul><ul><ul><li>Consumer / Individual </li></ul></ul><ul><ul><li>Government - All Levels </li></ul></ul>
    40. 43. TDM & Technology <ul><li>Personal: Cell phones, PDA, Telework </li></ul><ul><li>Community: ITS, 511, Traveler Information, Broadband expansion </li></ul><ul><li>Vehicle: GPS, DVDs, MPGs, AFVs, Telematics, Car sharing </li></ul><ul><li>Transportation System: 511, ITS, Tolling </li></ul><ul><li>TDM: Info and services for decision making and behavior change; San Fran 511, Car sharing, Wi-fi on trains; TW platforms;IMing, new businesses </li></ul>
    41. 44. TDM & Transportation Financing/Funding <ul><li>Always Under Scrutiny </li></ul><ul><li>Decrease in Gas Tax Revenue </li></ul><ul><li>HOT/Congestion Pricing </li></ul><ul><li>Public-Private, CIDs, Cost Sharing </li></ul><ul><li>Homeland Security </li></ul><ul><li>TDM: Find champion, provide relevance, identify creative financing mechanisms, demonstrate results in $ terms, private shuttles growing, bulk discount cuts </li></ul>
    42. 45. TDM & Transportation System <ul><li>Management & Operations </li></ul><ul><li>Reliability / Predictability / Efficiency </li></ul><ul><li>Cost Efficiency </li></ul><ul><li>Community Impact </li></ul><ul><li>TDM: NTOC, Lack of standard data, relative impact versus others, “soft factors,” complementary of all modes, one of many solutions </li></ul>
    43. 46. TDM & Communities, Health, Obesity, Aging <ul><li>Land Use Incorporating Options </li></ul><ul><li>Livable Communities Growing </li></ul><ul><li>Correlation of Travel and Health/Obesity </li></ul><ul><li>Population Growing </li></ul><ul><li>Boomer and Mobility Needs Shifting </li></ul><ul><li>TDM: Opportunities for new partnerships, markets, messages; land use challenges remain </li></ul>
    44. 47. TDM & Workforce Environment <ul><li>Distributed workplaces </li></ul><ul><li>Technology allows mobility </li></ul><ul><li>Employ ee Flexibility Requested </li></ul><ul><li>Increased Employ er Involvement </li></ul><ul><li>Transportation Seen as Benefit </li></ul><ul><li>Businesses Emerge to Serve TDM </li></ul><ul><li>Used as Business Continuity Tool </li></ul><ul><li>TDM: TW, communications, flex schedules, benefits, COOP, new business opportunities (iWork, s/w, devices, info services); employee management concerns </li></ul>
    45. 48. TDM & Emergency Preparedness, Biz Continuity, COOP <ul><li>Evacuation Planning - New Orleans, Houston </li></ul><ul><li>Homeland Security Preparedness </li></ul><ul><li>Business Continuity, Service Disruption </li></ul><ul><li>Weather / Natural Events </li></ul><ul><li>London Bombings </li></ul><ul><li>NYC Transit Strike </li></ul><ul><li>Bird Flu, SARS, Pandemics </li></ul><ul><li>TDM: TW major option, TDM relevant tools; FL TW program; learn from businesses; security funds and state/local planning </li></ul>
    46. 49. TDM & Energy <ul><li>Recognition of Gas Price Impact </li></ul><ul><li>Technology vs Behavior Benefits </li></ul><ul><li>Alternatives & Options: TW, CP, VP </li></ul><ul><li>Spikes Differ from Gradual Rise </li></ul>
    47. 50. TDM & Energy <ul><li>TDM: Recognition of value and benefits; incentives effective, DC shift in marketing; short vs long-term debate </li></ul>Atlanta Cash for Commuters incentives registrations
    48. 51. TDM & Research, Measurement/Evaluation <ul><li>ROI and Operational Efficiency </li></ul><ul><li>Comparative Strategies </li></ul><ul><li>National Standard Data Lacking </li></ul><ul><li>Individualized and Social Marketing </li></ul><ul><li>TDM: Increasing R&M; evaluation required; need standard data; helps to focus programs; individualized and social marketing growing </li></ul>

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