SCPAC Training January 30 2011


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SCPAC Training January 30 2011

  1. 1. Social Media and Public Affairs<br />SCPAC Training<br />January 30, 2011<br />
  2. 2. The Church and The Internet<br />Use of Internet in the Church is becoming more understood and is growing<br /> and its many affiliates<br /><br /><br /><br /><br />YouTube<br />The Mormon Channel<br />Search Engine Optimization progress<br />Search on common terms like Church, Jesus Christ, Mormon<br />Typically in the first few results<br />Not by accident<br />1/30/2011<br />2<br />SCPAC Training - Social Media<br />
  3. 3. Social Media<br />The Church is moving rapidly to adopt and use<br />Jesse Stay<br />Manager of Social Strategy and Solutions<br />The Church of Jesus Christ of Latter-day Saints<br />Facebook examples:<br />Newsroom<br />Mormon Tabernacle Choir<br />Many others<br />1/30/2011<br />3<br />SCPAC Training - Social Media<br />
  4. 4. Matt Stringer – Basics of Social Media<br />1/30/2011<br />4<br />SCPAC Training - Social Media<br />
  5. 5.<br />Elder Russell M. Nelson<br />October 2010 PH Session<br />Story of Zach<br />“and he is watching tonight”<br />How is evolving into Social Media?<br />Prominent linkage to Social Media like Facebook and Twitter<br />The use of Profiles<br />Goal of 100k in 2011<br />Where are we at in our Council?<br />1/30/2011<br />5<br />SCPAC Training - Social Media<br />
  6. 6. Social MediaTools<br />What tools does Public Affairs have available today?<br />Facebook<br />Twitter<br /><br />Blogs<br />1/30/2011<br />6<br />SCPAC Training - Social Media<br />
  7. 7. Social Media in Public Affairs<br />How do we use Social Media in the work of Public Affairs?<br />How do we use<br />Mormon Helping Hands<br />Opinion leader outreach<br />Media relations<br />Other events<br />1/30/2011<br />7<br />SCPAC Training - Social Media<br />
  8. 8. Mormon Helping Hands 2011<br />Trying to use Social Media to communicate<br />With members<br />With non-members<br />With Opinion Leaders<br />With the Media<br />Facebook Strategy<br />Page is already in place – Matt is the Admin<br />Need events posted by stake<br />Template being provided<br />Suggest a stake moderator – likely a young adult<br />1/30/2011<br />8<br />SCPAC Training - Social Media<br />
  9. 9. Handbook 2<br />21.1.22 Internet<br />“When carefully used, the Internet can help coordinate the work of the Church, strengthen faith, and minister to the needs of others. However, where feasible, members should ensure that electronic communication does not replace opportunities for in-person contact.”<br />1/30/2011<br />9<br />SCPAC Training - Social Media<br />
  10. 10. Handbook 2<br />Personal Internet Use<br />“Members are encouraged to be examples of their faith at all times and in all places, including on the Internet. If they use blogs, social networks, and other Internet technologies, they are encouraged to strengthen others and help them become aware of that which is useful, good, and praiseworthy. When appropriate, members are encouraged to mention the Church and to link to and share approved Church materials.”<br />“When members use the Internet for purposes other than Church callings, they should understand that the message they give is personal. They should not give the impression that they represent or are sponsored by the Church.”<br />1/30/2011<br />10<br />SCPAC Training - Social Media<br />
  11. 11. Summary – Social Media…<br />Is growing very rapidly<br />Is here to stay<br />Is being widely adopted by the Church<br />Is a tool for Public Affairs<br />So we need to understand it<br />Can be used in many aspects of our work<br />Understand it, embrace it, use it<br />1/30/2011<br />SCPAC Training - Social Media<br />11<br />