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SCPAC Training January 30 2011
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SCPAC Training January 30 2011

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    SCPAC Training January 30 2011 SCPAC Training January 30 2011 Presentation Transcript

    • Social Media and Public Affairs
      SCPAC Training
      January 30, 2011
    • The Church and The Internet
      Use of Internet in the Church is becoming more understood and is growing
      Lds.org and its many affiliates
      Mormon.org
      JesusChrist.lds.org
      Providentliving.org
      Newfamilysearch.org
      YouTube
      The Mormon Channel
      Search Engine Optimization progress
      Search on common terms like Church, Jesus Christ, Mormon
      Typically in the first few results
      Not by accident
      1/30/2011
      2
      SCPAC Training - Social Media
    • Social Media
      The Church is moving rapidly to adopt and use
      Jesse Stay
      Manager of Social Strategy and Solutions
      The Church of Jesus Christ of Latter-day Saints
      Facebook examples:
      Newsroom
      Mormon Tabernacle Choir
      Many others
      1/30/2011
      3
      SCPAC Training - Social Media
    • Matt Stringer – Basics of Social Media
      1/30/2011
      4
      SCPAC Training - Social Media
    • Mormon.org
      Elder Russell M. Nelson
      October 2010 PH Session
      Story of Zach
      “and he is watching tonight”
      How is Mormon.org evolving into Social Media?
      Prominent linkage to Social Media like Facebook and Twitter
      The use of Profiles
      Goal of 100k in 2011
      Where are we at in our Council?
      1/30/2011
      5
      SCPAC Training - Social Media
    • Social MediaTools
      What tools does Public Affairs have available today?
      Facebook
      Twitter
      Mormon.org
      Blogs
      1/30/2011
      6
      SCPAC Training - Social Media
    • Social Media in Public Affairs
      How do we use Social Media in the work of Public Affairs?
      How do we use Mormon.org?
      Mormon Helping Hands
      Opinion leader outreach
      Media relations
      Other events
      1/30/2011
      7
      SCPAC Training - Social Media
    • Mormon Helping Hands 2011
      Trying to use Social Media to communicate
      With members
      With non-members
      With Opinion Leaders
      With the Media
      Facebook Strategy
      Page is already in place – Matt is the Admin
      Need events posted by stake
      Template being provided
      Suggest a stake moderator – likely a young adult
      1/30/2011
      8
      SCPAC Training - Social Media
    • Handbook 2
      21.1.22 Internet
      “When carefully used, the Internet can help coordinate the work of the Church, strengthen faith, and minister to the needs of others. However, where feasible, members should ensure that electronic communication does not replace opportunities for in-person contact.”
      1/30/2011
      9
      SCPAC Training - Social Media
    • Handbook 2
      Personal Internet Use
      “Members are encouraged to be examples of their faith at all times and in all places, including on the Internet. If they use blogs, social networks, and other Internet technologies, they are encouraged to strengthen others and help them become aware of that which is useful, good, and praiseworthy. When appropriate, members are encouraged to mention the Church and to link to and share approved Church materials.”
      “When members use the Internet for purposes other than Church callings, they should understand that the message they give is personal. They should not give the impression that they represent or are sponsored by the Church.”
      1/30/2011
      10
      SCPAC Training - Social Media
    • Summary – Social Media…
      Is growing very rapidly
      Is here to stay
      Is being widely adopted by the Church
      Is a tool for Public Affairs
      So we need to understand it
      Can be used in many aspects of our work
      Understand it, embrace it, use it
      1/30/2011
      SCPAC Training - Social Media
      11