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SCPAC Training January 30 2011
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SCPAC Training January 30 2011

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SCPAC Training January 30 2011 SCPAC Training January 30 2011 Presentation Transcript

  • Social Media and Public Affairs
    SCPAC Training
    January 30, 2011
  • The Church and The Internet
    Use of Internet in the Church is becoming more understood and is growing
    Lds.org and its many affiliates
    Mormon.org
    JesusChrist.lds.org
    Providentliving.org
    Newfamilysearch.org
    YouTube
    The Mormon Channel
    Search Engine Optimization progress
    Search on common terms like Church, Jesus Christ, Mormon
    Typically in the first few results
    Not by accident
    1/30/2011
    2
    SCPAC Training - Social Media
  • Social Media
    The Church is moving rapidly to adopt and use
    Jesse Stay
    Manager of Social Strategy and Solutions
    The Church of Jesus Christ of Latter-day Saints
    Facebook examples:
    Newsroom
    Mormon Tabernacle Choir
    Many others
    1/30/2011
    3
    SCPAC Training - Social Media
  • Matt Stringer – Basics of Social Media
    1/30/2011
    4
    SCPAC Training - Social Media
  • Mormon.org
    Elder Russell M. Nelson
    October 2010 PH Session
    Story of Zach
    “and he is watching tonight”
    How is Mormon.org evolving into Social Media?
    Prominent linkage to Social Media like Facebook and Twitter
    The use of Profiles
    Goal of 100k in 2011
    Where are we at in our Council?
    1/30/2011
    5
    SCPAC Training - Social Media
  • Social MediaTools
    What tools does Public Affairs have available today?
    Facebook
    Twitter
    Mormon.org
    Blogs
    1/30/2011
    6
    SCPAC Training - Social Media
  • Social Media in Public Affairs
    How do we use Social Media in the work of Public Affairs?
    How do we use Mormon.org?
    Mormon Helping Hands
    Opinion leader outreach
    Media relations
    Other events
    1/30/2011
    7
    SCPAC Training - Social Media
  • Mormon Helping Hands 2011
    Trying to use Social Media to communicate
    With members
    With non-members
    With Opinion Leaders
    With the Media
    Facebook Strategy
    Page is already in place – Matt is the Admin
    Need events posted by stake
    Template being provided
    Suggest a stake moderator – likely a young adult
    1/30/2011
    8
    SCPAC Training - Social Media
  • Handbook 2
    21.1.22 Internet
    “When carefully used, the Internet can help coordinate the work of the Church, strengthen faith, and minister to the needs of others. However, where feasible, members should ensure that electronic communication does not replace opportunities for in-person contact.”
    1/30/2011
    9
    SCPAC Training - Social Media
  • Handbook 2
    Personal Internet Use
    “Members are encouraged to be examples of their faith at all times and in all places, including on the Internet. If they use blogs, social networks, and other Internet technologies, they are encouraged to strengthen others and help them become aware of that which is useful, good, and praiseworthy. When appropriate, members are encouraged to mention the Church and to link to and share approved Church materials.”
    “When members use the Internet for purposes other than Church callings, they should understand that the message they give is personal. They should not give the impression that they represent or are sponsored by the Church.”
    1/30/2011
    10
    SCPAC Training - Social Media
  • Summary – Social Media…
    Is growing very rapidly
    Is here to stay
    Is being widely adopted by the Church
    Is a tool for Public Affairs
    So we need to understand it
    Can be used in many aspects of our work
    Understand it, embrace it, use it
    1/30/2011
    SCPAC Training - Social Media
    11