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Doing More with Less: Mash Your Way to Productivity

Doing More with Less: Mash Your Way to Productivity






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    Doing More with Less: Mash Your Way to Productivity Doing More with Less: Mash Your Way to Productivity Presentation Transcript

    • Doing More with Less:Mash your Way to Productivity
      Kevin Reiss
      University Systems Librarian
      Office of Library Services
      City University of New York
      SLA-NY Panel 1-21-2010
    • Mashups are more than just:
    • Why Mashups?
      Low-cost/low-risk development
      Rapid development cycle
      Do something fresh quickly
      Typically do not require a huge amount of staff time
      Utilize someone else’s computing power, i.e. “the cloud”
      More and more information service providers are enabling their content to be “mashable”
      Subscription content vendors
      “Free” Internet services
    • What is a Mashup?
      A web application that combine data and code from content sources out on the web to produce:
      Modest improvements to an existing web services (ex: embedded a list of relevant links from a third party service in an existing websites)
      An entirely new web application
      Mashups are typically made up of both:
      Local Content
      Remote Content
      A mashup is composite web application
      Can be thought of as “Remixing the web”
      Presents the user with a new view or service built on top of existing data and services
      Executed with lightweight web programming techniques
      Web services
      Application Programming Interfaces (APIs)
    • What do you need to know (technically speaking)?
      Basic HTML
      “<embed>” a service or data
      Collating and parsing feed data is an integral part of many mashups
      Many “web services” return data as feeds
      Basic javascript
      Work with simple APIs and XML as a data format
      Server side scripting languages
      Allows you to fully interface with APIs in your application
      Integrate local and remote content on a complex scale
    • Who’s Doing It?
      Just about everyone
      Many services
      Libraries and library content vendors
      Federated search providers/designers (these maybe the original library mashup)
      Even the Library of Congress - http://id.loc.gov/authorities/
    • Web Services at Yahoo
    • Web Services at OCLC
    • App Services at flickr
    • What Does one Look Like? – A Google Maps Mashup
    • Or This? A Twitter Mashup
    • Which is possible because:
      Which brings you to RSS:
      Which is the basis for everything on the last slide
    • Mashup Building Blocks
      Data that lives somewhere on the web and a good idea on what to do with it
      Feeds (RSS, Atom, RDF) are often the key ingredient
      Websites as a service provide content in:
      Code that lives on the web
      Application Programming Interfaces
    • Mashup Levels
      Widget Based Mashups
      Working with feeds
      Working with a mashup aware editor (ex: Yahoo Pipes)
      Working with Web Services
      Working with Application Programming Interfaces (APIs)
      Building your own web application
    • Widgets
      The Simplest Mashups
    • The Simplest Mashups
      No coding required
      Copy and paste
      May need security clearance to run remote javascript hosted on the widget providers web server
    • Explore Widgets at delicious
    • Widgetize Your Content
    • Copy and Paste
      <script type="text/javascript" src="http://feeds.delicious.com/v2/js/my.delicious.account?title=My%20Delicious%20Bookmarks&icon=m&count=5&sort=date&tags&extended&name&showadd"></script>
      Into the webpage of your choice
    • Embedded Delicious
    • Librarything Widgets
      Get Your Widget
      Select Your Options
    • Slideshare
    • Which Can Give You:
      The Widget
      Embeddable Code
      This strategy works for youtube, google video, flickr, and most of the “social” web
    • Feed Based Mashups
      Repackaging and Repurposing Data
    • Feed-based Mashups
      General strategy:
      Identify a bunch of feeds you want to keep track of
      Organize them or mine them for useful data
      Process them regularly
      Keep track of when they fail
      Present the results back to your users
    • Basic Feed Content
      RSS - http://feeds.delicious.com/v2/rss/ols.inside?count=15
      JSON - http://feeds.delicious.com/v2/json/ols.inside?count=15
    • Basic Example - Community Planet or the Feed of Feeds
    • Experiment with Feeds and Yahoo Pipes (http://pipes.yahoo.com)
      No coding required
      A good place to experiment with and identify a mashup strategy with little risk or effort
      Clone the pipes of other users to get started
      When you are done with your pipe you send the ouput to:
    • Pipes Interface – Sorting Pubmed Query Feeds
      Drag and Drop
    • Pipe Results
    • Using Feeds in the Library
      Use feeds to aggregate search results from commonly used queries
      Create a bundle of search results important to your organizations
      Use feeds to show new publications/titles
      Combine with Amazon or Google Book search to add new content
      Use feeds to aggregate organizational content
      Pull together bookmarking services of employees
      Pull together blogging content from employees
    • Pipes works with more than just Feeds: Data and Services
    • Web Services and APIs
      Programming the Web
    • The API Building Block: A Restful Web Transaction
      Find a data source?
      Ask it a question in the form of a URL?
      You also have to answer: Am I eligible to get this data?
      Many APIs/Web Services require a developer or account ID to use hence:
      Get data back in XML – often using AsychronousJasvascript and XML (AJAX)
      Parse data with your own local code or the api in question
      Present parsed data in your application
      Resources with unique IDs work great in these sorts of transactions
    • Example: the Yahoo! SPELL Checking Web Service
      The Question:
      The Answer:
    • Home for this Service
    • Where it might live? – Example Deployment
      Response from Yahoo!
    • A fresher setting
    • Programming with APIs
      Typically simple
      The key is to fail gracefully
      Make sure what the terms of usage are
      Many Vendors now Provide APIs
      Most major social web services (flickr, LibraryThing)
      Most major web sources of “book” data (OCLC, Google Books, Amazon, Open Library)
      Many library software vendors (Examples - Ex Libris, Serials Solutions)
    • Query Worldcat via API
    • Using the Google Map API: Digital Murray Hill
      Wordpress powered architectural history website
      Open Source Content Management System (CMS)
      PHP/MYSQL Driven web application
      Combines a number of content sources
      Descriptive architectural metadata
      Geocoding for local addresses
      Google maps content
      flickr content
    • Map Example
    • Coding with the Google Map API
      Setting a Map Icon
      Setting the Map Canvas
    • Flickr Integration
    • Community Photos
    • Mashup Wrap-Up
      Things to Remember about Mashups
    • Mashups and Content Management Systems?
      Is your current web content management system (CMS) mashup friendly?
      Open source CMS systems are ideal vehicles from which to explore mashups at a substantive level
      Wordpress, Drupal, Joomla, etc.
      All of the above have extensions that support many of the most popular mashup data formats, data providers, and apis
    • A Good Place to Start
    • Wordpress Dashboard
      Wordpress Delicious Widget
    • Mashup Issues
      Dependence on data or code that in some part you do not control
      Security Policies can change
      Access policies can change
      Usage limits on key-based apis
      Legal Implications
      Make sure to read the terms of service for any service you expect to make public
      Most non-commercial issues are fine
    • What can I do?
      See if your major information service providers:
      Provides feeds
      Try aggregating them in some useful fashion
      Experiment with <embed> options from services like Youtube or Slideshare in order to expand and highlight interesting organizational content
      Experiment with the major social web services:
      Identify a “social” aspect in your organization that already exists
      See if you can aggregate it and produce a useful new view of the data
      Code your own mashup using apis
    • Check out Library Mashups
      Visit the Programmable Web
      Library Related APIs
      Pro Web 2.0 Mashups by Raymond Yee
      Library Mashups by Nicole Engard
      In particular visit the link compilation at:
    • Are my services and data mashable?
      Does my own website provide feeds?
      Can my users <embed> content from our major services?
      Have we selected services and software that play well with mashups?
    • Conclusions
      Choose web resources that are mashable when you can
      Support for this is growing among web content providers
      Mashups can:
      Cost little beyond staff time
      Be fun and easy to create
      Be throwaway work that achieve substantial results
      Add value in unexpected ways
      Develop into essential services