Donald Rumsfeld “There are known knowns; thereare things we know that we know.There are known unknowns; that is to say, there are things that we now know we dont know. But there are also unknownunknowns – there are things we do not know we don’t know.”1 SERENA SOFTWARE INC.
Evangelism for DataWhy fighting fires is a bad thingKevin Parker, VP and Chief Evangelist 17 Apr 2013 SERENA SOFTWARE INC.
… but first a word about jetlag … 3 SERENA SOFTWARE INC.
A “minute” is very different depending on which side of the bathroom door you find yourself on5 SERENA SOFTWARE INC.
“Errors using inadequate data are much less than those using no data at all.” Charles Babbage – Inventor, Mathematician, Engineer, Philosopher6 SERENA SOFTWARE INC.
2012 2011 there were 74,126 forest fires Covering 3,524,810 hectares 2012 there were 56,127 forest fires Covering 3,682,682 hectares7 SERENA SOFTWARE INC.
Sometimes it’s about the forensics …8 SERENA SOFTWARE INC.
… sometimes it’sabout Facebook 9 SERENA SOFTWARE INC.
“Data is not information,Oakland Hills information is not knowledge,Sunday knowledge is not understanding,20th October 1991 understanding is not wisdom” Clifford Stoll – Astronomer, Author, Spy Catcher 10 SERENA SOFTWARE INC.
“Intuition becomes increasingly valuable in the new information society precisely Sunday October 20th 1991 because there is so much data.” John Naisbitt – Author, Speaker, FuturistOakland Hills 25 killedWednesday 150 injured23rd October 1991 6.2 km2 razed72 hours after 3,354 houses destroyedthe fire started 437 apartments destroyed 11 SERENA SOFTWARE INC.
Tree branches no less than 6’ from the ground 30 foot fuel reduction zone around buildings 10’ space between trees and buildings New pumps to seismic code Building material codes Grass less than 6” long Annual inspections New water tanksOakland HillsSunday14th October 1991On 12 my way to a bar-b-que SERENA SOFTWARE INC.
Context is everything13 Data is wisdom SERENA SOFTWARE INC.
Everyone is entitled to their own opinion But you are not entitled to your own facts Daniel Patrick Moynihan – Politician, Academic14 SERENA SOFTWARE INC.
I used tospend all ofmy timefighting fires Now my time is finding out who’s starting 15 them SERENA SOFTWARE INC.