Kevin's Tips for Using During Your Job Search in 2013


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This presentation is designed to help those in an active job search to make the most of their experience. I have personally used all of these techniques and it helped me to find a good job twice, including my current position as a HR Manager for a wonderful organization.

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Kevin's Tips for Using During Your Job Search in 2013

  1. 1. Using LinkedIn For Your Job Search LinkedIn Social Networking Your Way Into Your Next Job By Kevin R. Panet, MS HRM, SPHR-CA
  2. 2. Summary What is LinkedIn Why you should care 15 Tips for using LinkedIn Final Thoughts  2012, Kevin Panet, 2
  3. 3. What is LinkedIn? A tool for working adults to build and maintain their social network. A venue for companies to show off their products and services. A search engine for recruiters to find talent. A means for job seekers to find information on companies, available jobs, and people who can help them get hired.  2012, Kevin Panet, 3
  4. 4. What is LinkedIn? Over 175 million users on LinkedIn (06/12). 82% of Fortune 100 companies use LinkedIn for hiring searches. Over 12,000 contract for “hiring solutions.” The 26th most viewed web site in the world with 131 unique visitors in June 2012. Primary for working professionals.  Sometimes called “Facebook for adults.”  2012, Kevin Panet, 4
  5. 5. Why should job seekers care? 70% of jobs are now found through networking. Your “profile” works for you 24/7. If you have no on-line presence, many recruiters will feel you are hiding something. You will be judged by your profile, good or bad. You control your profile.  2012, Kevin Panet, 5
  6. 6. 15 Tips To Improve Your Profile These tips are like a buffet, take ideas that you feel will work for you. This list is not complete, new features are often added. This will require an investment of your time. The best time to do all this is when you are employed (but do it now and catch up). Don’t be shy!  2012, Kevin Panet, 6
  7. 7. Tip 1: Have a Goal! You can’t do “everything,” so focus on what you want to do (or be known for). Create your profile with a purpose in mind.  Find employment  General networking  Promote your brand Engage in activities that support your goal.  2012, Kevin Panet, 7
  8. 8. Tip 2: Complete Your Profile Reaching “100% Profile Completeness” is only the beginning… So get there fast! Recruiters are less likely to view your profile unless it is complete. An incomplete profile might be interpreted as a shoddy work ethic. This is your first impression, so make it count!  2012, Kevin Panet, 8
  9. 9. Tip 3: Work History Only go back 10 years, unless you need to demonstrate experience in positions from 10+ years ago. Use plenty of keywords and acronyms.  Recruiters search primarily by keywords, skills, education, and location.  Example: “Used SPC (Statistical Process Control) to reduce production costs by 38%, increasing profits by over $850,000.”  2012, Kevin Panet, 9
  10. 10. Tip 4: Skills & Expertise You can add up to 50 different skills. Use the skills that reflect the position you are seeking - get ideas from job postings. If you are lacking skills, go get them!  Check local resources, many classes are offered for free.  Find ways to practice and improve your skills.  Do work for non-profits to improve your skills.  2012, Kevin Panet, 10
  11. 11. Tip 5: Your Education List all your degrees, don’t list years. List any certificate programs you attended that are relevant to the job you are seeking. Consider joining alumni “Groups” on LinkedIn.  2012, Kevin Panet, 11
  12. 12. Tip 6: Your Photo – Look Sharp! Your photo should reflect the image you want to present to recruiters. Profiles with photos are more likely to be reviewed by recruiters. Get a good “headshot” of your smiling face. Do not use a photo from a camera phone, especially if the photo was taken in a bar! Avoid sexy photos or “mug shots.”  2012, Kevin Panet, 12
  13. 13. Tip 7: Connections Use “People Search” to connect with everyone you have ever known.  Work: Managers, co-workers, customers  Other: School, church/temple, clubs, etc. Don’t be shy, “Get introduced through a connection.” Be personable when asking for connections.  Don’t just send the canned request.  2012, Kevin Panet, 13
  14. 14. Tip 7: Connections Send connections requests to fellow “Group” members who contribute, or say something interesting. Send a connection request and ask for advice.  Ask for general career advice and if they know of additional resources.  Ask what you might do to better position yourself for a position at their organization.  2012, Kevin Panet, 14
  15. 15. Tip 7: Connections Don’t send a request and ask for a job.  You can ask if they know about a job posting.  If they accept your connection request, you can ask if they can introduce you to the hiring manager.  You can ask them if there is any way you can help them. Remember, building connections (like most relationships) takes time, so get started today!  2012, Kevin Panet, 15
  16. 16. Tip 7: Connections Accept connections from people who can help you, if not today, tomorrow. Be wary of creeps, stalkers and others who want to sell you the next greatest / latest / Multi-Level Marketing opportunity. If someone wants to connect and you don’t know them, simply reply and ask, “have we met?”  People who honestly want to know you will explain why they are attempting to connect.  2012, Kevin Panet, 16
  17. 17. Tip 8: Recommendations Some recruiters won’t consider candidates without recommendations. Ask everyone who knows your good work for a recommendation.  Managers (especially past managers)  Co-workers (even if in other departments)  Customers Try to get recommendations that reflect your suitability for the position you are seeking.  2012, Kevin Panet, 17
  18. 18. Tip 8: Recommendations Be proactive, give recommendations first!  First, connect with managers and co-workers.  Second, give them honest recommendations.  Don’t go too crazy.  Don’t make stuff up.  Third, once they accept your recommendations, LinkedIn will automatically suggest that they give you a recommendation in return.  2012, Kevin Panet, 18
  19. 19. Tip 9: Groups – Join Now! Search “Groups” and join up to 50. Most groups should reflect the position and/or industry you are seeking. E-mails from groups can be overwhelming, adjust “settings” to limit e-mail traffic. Some groups are “closed” – be patient. Avoid groups focused on sex, religion or politics (or don’t show on your profile)  2012, Kevin Panet, 19
  20. 20. Tip 9: Groups – Join Discussions Start interesting “Discussions.” Don’t be afraid to ask questions. If you have the expertise, demonstrate your knowledge in the discussions. Always be polite, even if you disagree. Compliment those who make good points and ask to connect with them.  2012, Kevin Panet, 20
  21. 21. Tip 9: Groups – Behave People will form opinions about you from your participation in groups. Be cool! Avoid spamming with articles, especially if not relevant to the purpose of the group. Always be polite and upbeat – no one likes a grumpy Gus! Always try to be complimentary of others.  2012, Kevin Panet, 21
  22. 22. Tip 9: Groups – Associations Try to join groups based on your profession. You don’t always have to be a member of the professional association to join the group.  Allows you to learn and get advice from current group members.  Can lead to long lasting relationships. You can later ask local group members out for coffee and additional networking.  2012, Kevin Panet, 22
  23. 23. Tip 10: Posting Updates “Share an update” when:  You will be attending any training related to the position you are seeking.  Seminars, webinars, workshops, etc.  You attending any professional meetings or events.  You want to share something (an article, event, etc.) with your network.  You can celebrate successes with your job search.  For example; getting an interview.  2012, Kevin Panet, 23
  24. 24. Tip 10: Posting Updates Multiple posting  You can tell LinkedIn to re-post your updates via Twitter, then tell Twitter to re-post on Facebook.  You can use other sites to post to LinkedIn and other social media sites with a single update. Don’t over do it!  Most people don’t care if you are sitting on a couch, just ate a bagel, or had a rough morning.  2012, Kevin Panet, 24
  25. 25. Tip 11: Applications SlideShare Presentations  Allows you to show off samples of your work. Reading List by Amazon  Let people know what you’re reading Polls  Ask questions relevant to your job search WorldPress  Blog Posting  2012, Kevin Panet, 25
  26. 26. Tip 12: Be Stealthy If you are employed, change your privacy settings so you can search anonymously. Review your connections, delete those who you don’t want receiving updates on your activities. Network with people who might be in a position to help you later.  2012, Kevin Panet, 26
  27. 27. Tip 13: Marketing Your Profile In your LinkedIn profile URL to your signature block, use with all outgoing e-mails. Jane J. Seeker Administrative Professional (213) 555-1212 Currently in an active job search Place your profile URL on your resume, business cards, presentations, etc. Now is not the time to be shy!  2012, Kevin Panet, 27
  28. 28. Tip 14: Be Patient Building an effective network takes time. Don’t be pushy. Don’t give up. Stay focused on what you are trying to achieve – keep your eye on the prize! Always offer to help others.  2012, Kevin Panet, 28
  29. 29. Tip 15: Leave The Cave! LinkedIn is good, but you can’t e-mail a handshake. Get outside, get to networking events, meet people who can help you face-to-face. Meeting people in person makes you a “real person,” not just “someone on the internet.” Meet people in public places, never at their home – use common sense.  2012, Kevin Panet, 29
  30. 30. Summary LinkedIn is a vital tool to be used in your job search. Don’t completely rely on LinkedIn. Don’t give up. When you land a job, keep networking!  Every job is a rehearsal for the next job.  People in your network often need your help, don’t neglect them.  2012, Kevin Panet, 30