Social Media for Lawyers & Law Firms : Chicago Bar Association
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Social Media for Lawyers & Law Firms : Chicago Bar Association

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Presentation before the Chicago Bar Association on 4/13/11. Review of principals of blogging and other forms of social media for professional and business development with high level discussion of

Presentation before the Chicago Bar Association on 4/13/11. Review of principals of blogging and other forms of social media for professional and business development with high level discussion of

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Transcript

  • 1. Social Media For Lawyers & Law Firms : It’s All Relationships & Reputation Chicago Bar Association April 13, 2011@kevinokeefe
  • 2. Only 14% of people trust advertising.@kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/
  • 3. Media isa sharedexperience.@kevinokeefe
  • 4. Professional development... wonderful byproduct. http://www.flickr.com/photos/spunter/3238629251/@kevinokeefe
  • 5. Business development ...in time.@kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/
  • 6. fundamentals of social media http://www.flickr.com/photos/ambernectar/4517276313/@kevinokeefe
  • 7. Networking through the internet builds on what we do naturally. http://www.flickr.com/photos/houseofsims/3031562553/@kevinokeefe
  • 8. Rainmakers have always relied on relationships.@kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/
  • 9. Word of mouth reputation is everything.@kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//
  • 10. Engaging audience tobuild relationships &enhance your word ofmouth reputation? @kevinokeefe
  • 11. Measuring return on investment 1)REACH 2)ENGAGEMENT 3)INFLUENCE 4)ACTIVATION OF AUDIENCE http://www.flickr.com/photos/zack-attack/399240900/@kevinokeefe
  • 12. keys you must mind@kevinokeefe http://www.flickr.com/photoshappylobster/3228866041/
  • 13. Strategy: Don’t jump blindly.@kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/
  • 14. Engagement. Who in my target audience am I engaging?@kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/
  • 15. You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/@kevinokeefe
  • 16. Give value throughinsight & commentary. http://www.flickr.com/photos/design-dog/1075402542/@kevinokeefe
  • 17. There are already conversations going on. Listen@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/
  • 18. Go out: Your goal isnot to be the source.@kevinokeefe http://www.flickr.com/photos/davichi/376008245/
  • 19. Let go of perceived rules.@kevinokeefe http://www.flickr.com/photos/brainware3000/22205084/
  • 20. Perfection is not needed, we’re all still learning.@kevinokeefe http://www.flickr.com/photos/tobiaseigen/374107866/
  • 21. It’s about trust. http://www.flickr.com/photos/ssandars/109181158/@kevinokeefe
  • 22. RSS Reader LinkedIn Blogs Twitter Facebook Tools offering highest ROI@kevinokeefe http://www.flickr.com/photos/flattop341/1086598688/in/set-72157594301496165/
  • 23. RSS reader To listen... http://www.flickr.com/photos/bagels/2207818641/@kevinokeefe
  • 24. LinkedIn Professional profile of record... and networking hub. http://www.flickr.com/photos/rosenkranz/2789702592/in/photostream/@kevinokeefe
  • 25. Key to blogging: FLEE find listen http://www.flickr.com/photos/wrote/2419168625/ engage empower find: http://www.flickr.com/photos/walkadog/3353936487/ listen: http://www.flickr.com/photos/wrote/2419168625/ engage: http://www.flickr.com/photos/diamondmountain/76720987/ empower: http://www.flickr.com/photos/lululemonathletica/3439161962/in/photostream/@kevinokeefe
  • 26. Professional information network & relationship builder. Twitte@kevinokeefe http://www.flickr.com/photos/furphotos/1921659809/
  • 27. Facebook Central nervous system of Internet communication...@kevinokeefe http://www.flickr.com/photos//perpetualplum/3974877876/
  • 28. It’s going to take your leadership.@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/
  • 29. ThanksKevin O’Keefe I LexBlog, Inc95 South Jackson St, Suite 200Seattle, WA 98104office direct: 206.340.8204cell: 206.321.3627web: http://lexblog.comemail: kevin@lexblog.comReal Lawyers Have Blogs: http://kevin.lexblog.comTwitter: http://twitter.com/kevinokeefeLinkedIn: http://linkedin.com/in/kevinokeefeLinkedIn: Legal Blogging GroupFacebook: Real Lawyers Have Blogs page