© 2014 LexBlog, Inc. Proprietary
The end...
 Professional development
 Growing network of relationships
 Word of mouth ...
© 2014 LexBlog Inc. Proprietary
Relationships
3
© 2014 LexBlog Inc. Proprietary
Reputation
4
Hoa Ying
© 2014 LexBlog Inc. Proprietary
Numbers?
5
Richard Bowen
© 2014 LexBlog Inc. Proprietary
Begin with the end of mind
6
© 2014 LexBlog Inc. Proprietary
Strategy
7
Paul Dineen
© 2014 LexBlog Inc. Proprietary
Passion
8
© 2014 LexBlog Inc. Proprietary
Blogging and social media is a conversation
9
© 2014 LexBlog Inc. Proprietary
Real authentic engagement
10
© 2014 LexBlog Inc. Proprietary
Who's my audience?
11
Exit festival
© 2014 LexBlog Inc. Proprietary
Listening
12
Beverly & Pack
© 2014 LexBlog Inc. Proprietary
Blogging
13
Mike Licht
© 2014 LexBlog Inc. Proprietary
LinkedIn
14
Nan Palmero
© 2014 LexBlog Inc. Proprietary
Twitter
15
Shawn Campbell
© 2014 LexBlog Inc. Proprietary
Facebook
16
Jay Cameron
© 2014 LexBlog Inc. Proprietary
Jim Warker, Cruise Law News, Miami
17
© 2014 LexBlog Inc. Proprietary
Allison Rowe, Equine Law, Fort Worth
18
Jay Cameron
© 2014 LexBlog Inc. Proprietary
Nancy Van Tine, Family Law, Boston
19
© 2014 LexBlog Inc. Proprietary
Staci Riordan, Fashion Law, Los Angeles
20
© 2014 LexBlog Inc. Proprietary
Peter Mahler, Business Dissoultions, New York
21
© 2014 LexBlog Inc. Proprietary
Allison Rowe, Equine Law, Fort Worth
22
Jay Cameron
© 2014 LexBlog Inc. Proprietary
Bill Marler, Food Safety Lawyer, Seattle
23
© 2014 LexBlog, Inc. Proprietary
...The end
 Professional development
 Growing network of relationships
 Word of mouth ...
© 2014 LexBlog, Inc. Proprietary
Some resources
 Trying to measure the unmeasurable in law blogs and
social media
 Relat...
Social Media and Blogging for Lawyers : What's the ROI?
Social Media and Blogging for Lawyers : What's the ROI?
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Social Media and Blogging for Lawyers : What's the ROI?

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How are lawyers measuring success in their use of blogs and social media for professional and business development?

Published in: Social Media, Technology, Business
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  • Using mobile—find tools you like:
    Feedly/Mr Reader
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  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
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  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
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  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
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  • Social Media and Blogging for Lawyers : What's the ROI?

    1. 1. © 2014 LexBlog, Inc. Proprietary The end...  Professional development  Growing network of relationships  Word of mouth reputation as "go to" lawyer  High quality clients 2
    2. 2. © 2014 LexBlog Inc. Proprietary Relationships 3
    3. 3. © 2014 LexBlog Inc. Proprietary Reputation 4 Hoa Ying
    4. 4. © 2014 LexBlog Inc. Proprietary Numbers? 5 Richard Bowen
    5. 5. © 2014 LexBlog Inc. Proprietary Begin with the end of mind 6
    6. 6. © 2014 LexBlog Inc. Proprietary Strategy 7 Paul Dineen
    7. 7. © 2014 LexBlog Inc. Proprietary Passion 8
    8. 8. © 2014 LexBlog Inc. Proprietary Blogging and social media is a conversation 9
    9. 9. © 2014 LexBlog Inc. Proprietary Real authentic engagement 10
    10. 10. © 2014 LexBlog Inc. Proprietary Who's my audience? 11 Exit festival
    11. 11. © 2014 LexBlog Inc. Proprietary Listening 12 Beverly & Pack
    12. 12. © 2014 LexBlog Inc. Proprietary Blogging 13 Mike Licht
    13. 13. © 2014 LexBlog Inc. Proprietary LinkedIn 14 Nan Palmero
    14. 14. © 2014 LexBlog Inc. Proprietary Twitter 15 Shawn Campbell
    15. 15. © 2014 LexBlog Inc. Proprietary Facebook 16 Jay Cameron
    16. 16. © 2014 LexBlog Inc. Proprietary Jim Warker, Cruise Law News, Miami 17
    17. 17. © 2014 LexBlog Inc. Proprietary Allison Rowe, Equine Law, Fort Worth 18 Jay Cameron
    18. 18. © 2014 LexBlog Inc. Proprietary Nancy Van Tine, Family Law, Boston 19
    19. 19. © 2014 LexBlog Inc. Proprietary Staci Riordan, Fashion Law, Los Angeles 20
    20. 20. © 2014 LexBlog Inc. Proprietary Peter Mahler, Business Dissoultions, New York 21
    21. 21. © 2014 LexBlog Inc. Proprietary Allison Rowe, Equine Law, Fort Worth 22 Jay Cameron
    22. 22. © 2014 LexBlog Inc. Proprietary Bill Marler, Food Safety Lawyer, Seattle 23
    23. 23. © 2014 LexBlog, Inc. Proprietary ...The end  Professional development  Growing network of relationships  Word of mouth reputation as "go to" lawyer  High quality clients 24
    24. 24. © 2014 LexBlog, Inc. Proprietary Some resources  Trying to measure the unmeasurable in law blogs and social media  Relationship building, not networking, ought be your goal in social networking  How to measure the ROI of media? Relationships  Why isn't large law getting the ROI on social media that other companies are?  Google ROI social media for RLHB content  Mayo Clinic Asst General Counsel Dan Goldman You Tube Video 25
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