Social Media and Blogging for Lawyers : What's the ROI?

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How are lawyers measuring success in their use of blogs and social media for professional and business development?

How are lawyers measuring success in their use of blogs and social media for professional and business development?

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  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard
  • Using mobile—find tools you like:
    Feedly/Mr Reader
    Zite
    Flipboard

Transcript

  • 1. © 2014 LexBlog, Inc. Proprietary The end...  Professional development  Growing network of relationships  Word of mouth reputation as "go to" lawyer  High quality clients 2
  • 2. © 2014 LexBlog Inc. Proprietary Relationships 3
  • 3. © 2014 LexBlog Inc. Proprietary Reputation 4 Hoa Ying
  • 4. © 2014 LexBlog Inc. Proprietary Numbers? 5 Richard Bowen
  • 5. © 2014 LexBlog Inc. Proprietary Begin with the end of mind 6
  • 6. © 2014 LexBlog Inc. Proprietary Strategy 7 Paul Dineen
  • 7. © 2014 LexBlog Inc. Proprietary Passion 8
  • 8. © 2014 LexBlog Inc. Proprietary Blogging and social media is a conversation 9
  • 9. © 2014 LexBlog Inc. Proprietary Real authentic engagement 10
  • 10. © 2014 LexBlog Inc. Proprietary Who's my audience? 11 Exit festival
  • 11. © 2014 LexBlog Inc. Proprietary Listening 12 Beverly & Pack
  • 12. © 2014 LexBlog Inc. Proprietary Blogging 13 Mike Licht
  • 13. © 2014 LexBlog Inc. Proprietary LinkedIn 14 Nan Palmero
  • 14. © 2014 LexBlog Inc. Proprietary Twitter 15 Shawn Campbell
  • 15. © 2014 LexBlog Inc. Proprietary Facebook 16 Jay Cameron
  • 16. © 2014 LexBlog Inc. Proprietary Jim Warker, Cruise Law News, Miami 17
  • 17. © 2014 LexBlog Inc. Proprietary Allison Rowe, Equine Law, Fort Worth 18 Jay Cameron
  • 18. © 2014 LexBlog Inc. Proprietary Nancy Van Tine, Family Law, Boston 19
  • 19. © 2014 LexBlog Inc. Proprietary Staci Riordan, Fashion Law, Los Angeles 20
  • 20. © 2014 LexBlog Inc. Proprietary Peter Mahler, Business Dissoultions, New York 21
  • 21. © 2014 LexBlog Inc. Proprietary Allison Rowe, Equine Law, Fort Worth 22 Jay Cameron
  • 22. © 2014 LexBlog Inc. Proprietary Bill Marler, Food Safety Lawyer, Seattle 23
  • 23. © 2014 LexBlog, Inc. Proprietary ...The end  Professional development  Growing network of relationships  Word of mouth reputation as "go to" lawyer  High quality clients 24
  • 24. © 2014 LexBlog, Inc. Proprietary Some resources  Trying to measure the unmeasurable in law blogs and social media  Relationship building, not networking, ought be your goal in social networking  How to measure the ROI of media? Relationships  Why isn't large law getting the ROI on social media that other companies are?  Google ROI social media for RLHB content  Mayo Clinic Asst General Counsel Dan Goldman You Tube Video 25