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The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
The Best Way to Connect with Customers and Clients
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The Best Way to Connect with Customers and Clients

307

Published on

http://kevinoefelein.com …

http://kevinoefelein.com

Today we’ll pick up where we left off, talking about newsletters and how they can help separate you from your competition.

Newsletters are probably the number tool any business should be using in their marketing arsenal. When done properly, a newsletter can…

Establish your authority
Demonstrate your expertise
Give you a better connection with your clients and prospects
We’ve covered the first two, establishing your authority and demonstrating your expertise, in this message, linked below:

http://kevinoefelein.com/3-ways-to-separate-yourself…

Now let’s talk about number 3, giving you a better connection with your audience—your prospects, leads, and clients.

But first, here’s a quick question:

Do you know the number one reason a customer or client leaves a company?

Perceive indifference on the part of the business.

That’s right.

Most customers and clients don’t leave because of under-performing or unsatisfying products or service. They don’t leave because of the competition is cheaper or of higher quality (God forbid). And only about 1% leave because they die (sorry there’s no helping that one).

Most leave because they don’t feel wanted or needed by the company their currently doing business with.

Now think of this…

What’s your current customer or client retention rate?

Even the best run companies in the world have 20% attrition, and most companies have 40%+ rates of attrition.

Do you understand what that means?

Even the best companies in the world have 100% turnover in just 5 short years. That means they can nearly double their business in 7 years, just by slimming that number down to an attainable 5%.

For the average business with a 40% attrition rate, improvements to the bottom line can be astronomical if small changes are made and a slightly higher number of customers and clients are retained.

And newsletters are probably the best tool at doing this.

I want to cite one more stat that makes this point pretty well.

The average business loses 10% of their customer bases’ response rate for each month they don’t make any meaningful contact with the customer or client.

10% a month! That’s huge… and it’s proven.

Now, a monthly newsletter sent out to customers, clients, leads, and prospects is a meaning contact. And it’s a contact that sends a message. That message is…

“We care, you’re needed, and we value you.”
Just think of how much a simple and inexpensive newsletter can do for your business, when the majority of customers and clients leave because of indifference.

I’d say this could easily improve your retention and put miles between you and your competition.

What do you say?

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Transcript

  • 1. The Best Way to Connect with Customers & Clients
  • 2. The Best Way to Connect withCustomers… Today we’ll pick up where we left off, talking about newsletters and how they can help separate you from your competition.
  • 3. The Best Way to Connect withCustomers… Newsletters are probably the number one tool any business should be using in their marketing arsenal. When done properly, a newsletter can…
  • 4. The Best Way to Connect withCustomers… 1. Establish your authority
  • 5. The Best Way to Connect withCustomers… 1. Establish your authority 2. Demonstrate your expertise
  • 6. The Best Way to Connect withCustomers… 1. Establish your authority 2. Demonstrate your expertise 3. Give you a better connection with your clients & prospects
  • 7. The Best Way to Connect withCustomers… We’ve covered the first two, establishing your authority and demonstrating your expertise, in this message, linked below: http://kevinoffline.com/link3
  • 8. The Best Way to Connect withCustomers… Now let’s talk about number 3, giving you a better connection with your audience—your prospects, leads, and clients.
  • 9. The Best Way to Connect withCustomers… But first, here’s a quick question: Do you know the number one reason a customer or client leaves a company?
  • 10. The Best Way to Connect withCustomers… Perceived indifference on the part of the business.
  • 11. The Best Way to Connect withCustomers… That’s right.
  • 12. The Best Way to Connect withCustomers… And the key word there is “perceived.” It doesn’t even have to be actual, real indifference on your part. Just perceived indifference.
  • 13. The Best Way to Connect withCustomers… Most customers and clients don’t leave because of under- performing or unsatisfying products or service.
  • 14. The Best Way to Connect withCustomers… They don’t leave because of the competition is cheaper or of higher quality (God forbid).
  • 15. The Best Way to Connect withCustomers… And only about 1% leave because they die (sorry there’s no helping that one).
  • 16. The Best Way to Connect withCustomers… Most leave because they don’t feel wanted or needed by the company their currently doing business with.
  • 17. The Best Way to Connect withCustomers… Now think of this… What’s your current customer or client retention rate?
  • 18. The Best Way to Connect withCustomers… Even the best run companies in the world have 20% attrition, and most companies have 40% + rates of attrition.
  • 19. The Best Way to Connect withCustomers… Do you understand what that means?
  • 20. The Best Way to Connect withCustomers… Even the best companies in the world have 100% turnover in just 5 short years.
  • 21. The Best Way to Connect withCustomers… That means they can nearly double their business in 7 years, just by slimming that number down a very attainable 5%.
  • 22. The Best Way to Connect withCustomers… For the average business… with a 40% attrition rate, improvements to the bottom line can be astronomical…
  • 23. The Best Way to Connect withCustomers… If just a few a tiny changes are made, they can bring about a higher number of customers and clients are retained.
  • 24. The Best Way to Connect withCustomers… Meaning more bottom line profits.
  • 25. The Best Way to Connect withCustomers… And the part is, this is extremely do-able!
  • 26. The Best Way to Connect withCustomers… And newsletters are probably the best tool at doing this.
  • 27. The Best Way to Connect withCustomers… I just want to cite one last stat that illustrates this point pretty well.
  • 28. The Best Way to Connect withCustomers… The average business loses 10% of their response rate from customers for each month they don’t make any meaningful contact with the them.
  • 29. The Best Way to Connect withCustomers… 10% a month!
  • 30. The Best Way to Connect withCustomers… That’s huge… and it’s proven.
  • 31. The Best Way to Connect withCustomers… Now, a monthly newsletter sent out to customers, clients, leads, and prospects is a meaningful contact. And it’s a contact that sends a message.
  • 32. The Best Way to Connect withCustomers… That message is…
  • 33. The Best Way to Connect withCustomers… “We care, you’re needed, and we value you.”
  • 34. The Best Way to Connect withCustomers… Just think of how much a simple and inexpensive newsletter can do for your business, when the majority of customers and clients leave because of indifference.
  • 35. The Best Way to Connect withCustomers… And the average business out there is not even thinking about making meaningful contacts.
  • 36. The Best Way to Connect withCustomers… I’d say this could easily improve your retention and put miles between you & your competition.
  • 37. The Best Way to Connect withCustomers… What do you say?
  • 38. Until Next Time… Until next time, Kevin Oefelein
  • 39. Get Marketing Made Easy - 3 MonthsFREE P.S. Get three months of the “Marketing Made Easy” Newsletter absolutely free. Just go to the link below:
  • 40. Wait… There’s More! Get Your Free CD & Report 4 Steps to Grow Your Business Exponentially Just go to KevinOffline.co m

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