Be the first to like this
They’re calling it a numerologists delight.
An 8.5625 pound baby was born on the 11th of October at 1:14 PM.
Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible effect.
That said, here it is:
The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it now?
As far as anyone knows, this is the first time something like this has happened. But who really knows.
Anyway, as much as I like events like this with numbers that line up nicely (call me OCD is you want), that’s not the point.
The point is this…
When you present information to your prospects, leads, and clients, always make sure you present your facts in the best possible manner… meaning the best and easiest way to facilitate money departing their pockets and entering yours—facilitating sales.
And many times that means selling benefits, instead of features.
Yeah, I know. It’s not really to anyone’s benefit that the baby’s birth had nicely lining up numbers. But without lining up the numbers, there’s no story at all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds of things).
Bottom line: you’re doing yourself, your business, and your bottom line a disservice by not presenting the facts in such a way that helps the audience make what should always be the most logical conclusion.
In this case it was seeing the numbers ordered 8-14 and recognizing this rare feat. In your business, it’s getting the prospect or client to get out of their own way and make the smart and logical choice of opening their wallets.