How to be Sure You're Getting the Right Message Across

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They’re calling it a numerologists delight.

An 8.5625 pound baby was born on the 11th of October at 1:14 PM.

Amazing, huh?!

Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible effect.

That said, here it is:

The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it now?

8
9
10
11
12
13
14
As far as anyone knows, this is the first time something like this has happened. But who really knows.

Anyway, as much as I like events like this with numbers that line up nicely (call me OCD is you want), that’s not the point.

The point is this…

When you present information to your prospects, leads, and clients, always make sure you present your facts in the best possible manner… meaning the best and easiest way to facilitate money departing their pockets and entering yours—facilitating sales.

And many times that means selling benefits, instead of features.

Yeah, I know. It’s not really to anyone’s benefit that the baby’s birth had nicely lining up numbers. But without lining up the numbers, there’s no story at all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds of things).

Bottom line: you’re doing yourself, your business, and your bottom line a disservice by not presenting the facts in such a way that helps the audience make what should always be the most logical conclusion.

In this case it was seeing the numbers ordered 8-14 and recognizing this rare feat. In your business, it’s getting the prospect or client to get out of their own way and make the smart and logical choice of opening their wallets.

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How to be Sure You're Getting the Right Message Across

  1. 1. How to be Sure You’re Getting the RightMessage Across
  2. 2. Getting Your Right Message Across Last week, something amazing happened.
  3. 3. Getting Your Right Message Across They’re calling it a ‘numerologists delight.’
  4. 4. Getting Your Right Message Across An 8.5625 pound baby was born on the 11th of October at 1:14 PM.
  5. 5. Getting Your Right Message Across Amazing, huh?!
  6. 6. Getting Your Right Message Across Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible effect.
  7. 7. Getting Your Right Message Across That said, here it is:
  8. 8. Getting Your Right Message Across The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it now?
  9. 9. Getting Your Right Message Across 8
  10. 10. Getting Your Right Message Across 8 9
  11. 11. Getting Your Right Message Across 8 9 10
  12. 12. Getting Your Right Message Across 8 9 10 11
  13. 13. Getting Your Right Message Across 8 9 10 11 12
  14. 14. Getting Your Right Message Across 8 9 10 11 12 13
  15. 15. Getting Your Right Message Across 8 9 10 11 12 13 14
  16. 16. Getting Your Right Message Across As far as anyone knows, this is the first time something like this has happened. But then again, who really knows?
  17. 17. Getting Your Right Message Across Anyway, as much as I like events like this with numbers that line up nicely (call me OCD is you want), that’s not the point.
  18. 18. Getting Your Right Message Across The point is this…
  19. 19. Getting Your Right Message Across When you present information to your prospects, leads, and clients, always make sure you present your facts in the best possible manner…
  20. 20. Getting Your Right Message Across meaning the best and easiest way to facilitate money departing their pockets and entering yours—facilitating sales.
  21. 21. Getting Your Right Message Across And many times that means selling benefits, instead of features.
  22. 22. Getting Your Right Message Across Yeah, I know. It’s not really to anyone’s benefit that the baby’s birth had nicely lining up numbers.
  23. 23. Getting Your Right Message Across But without lining up the numbers, there’s no story at all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds of things).
  24. 24. Getting Your Right Message Across Bottom line: you’re doing yourself, your business, and your bottom line a disservice…
  25. 25. Getting Your Right Message Across by not presenting the facts in such a way that helps the audience make what should always be the most logical conclusion.
  26. 26. Getting Your Right Message Across In this case it was seeing the numbers ordered 8-14 and recognizing this rare feat.
  27. 27. Getting Your Right Message Across In your business, it’s getting the prospect or client to get out of their own way and make the smart and logical choice of opening their wallets.
  28. 28. Until Next Time… Until next time, Kevin Oefelein
  29. 29. Get Marketing Made Easy - 3 MonthsFREE P.S. Get three months of the “Marketing Made Easy” Newsletter absolutely free. Just go to the link below:
  30. 30. Wait… There’s More! Get Your Free CD & Report 4 Steps to Grow Your Business Exponentially Just go to KevinOffline.co m

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