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    3794 1 summer training handbook 3794 1 summer training handbook Document Transcript

    • SummerTrainingHandbook 2012A practical Guide to Summer Training for MBA students of LovelyProfessional University Vivek Chaturvedi
    • Page |2 AcknowledgementsI am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Applied Arts (LFBAA), who is theinspiration behind this book, Dr Bhavana Adhikari, Associate Dean, School of Management, for herunrelenting support, Dr. Girish Taneja, Head of Department (D-1) and Dr. Sandeep Vij, , Head ofDepartment (D-2) from School of Business, for this sagacious advice and inputs, Mr Suresh Kashyap,HOD, School of Management, for being a constant source of motivation.I am grateful to all faculty members at LFBAA for contributing to this document.I extend my gratitude to all the management teachers of yesteryears who have contributed to the poolof knowledge and have had a huge impact on curriculum of management education.(Vivek Chaturvedi)17.03.2012
    • Page |3 PrefaceThis book is a compendium of sample topics for summer training of MBA students. An attempt has beenmade to make it as comprehensive and concise as possible. The topics given herein are for the purposeof guiding the students to choose their summer training projects and can be modified as per therequirement of the company. The topics have been classified into areas of specialization for the sake ofconvenience and clarity. In addition to being a guide for summer training this book can also be used topeek into the job requirements of various specializations and can be used to decide on the rightspecialization for a student.In addition to sample topics this book contains various guidelines to be followed in order to derive themaximum benefit out of the two months of summer training. It contains the rules of University and thecode of conduct the student is expected to observe during the period of internship.The book also contains a section on the activities which are generally done by various departments of acompany. This shall help in widening the perspective of the students and also increase the exposure hecan receive.All the formats for the various components of the course have been presented in annexure at the end ofthe book.I wish you all the best for your summer training. Have fun!(Vivek Chatuvedi)
    • Page |4ContentsAcknowledgements ....................................................................................................................................2Preface ........................................................................................................................................................3Professional Goals during Summer Training................................................................................................7Code of Conduct..........................................................................................................................................8Marketing....................................................................................................................................................8 Survey on preferences for insurance companies with special reference to a particular player...............8 ICC World Cup – Effect on the promotions of various products .............................................................8 Impact of price on the buying behavior..................................................................................................9 Market Survey for a new product launch................................................................................................9 Pull Effect in Insurance Sale.....................................................................................................................9 Effect of Packaging on sales of consumer products ................................................................................9 Marketing Communication needs of Oligopoly Companies.....................................................................9 Consumer perception about the company/product/organization.........................................................10 Trend analysis of sales during different times of years..........................................................................10 Effectiveness of Integrated Marketing Plan of the company.................................................................10 Market positioning of the products.......................................................................................................10Finance .....................................................................................................................................................10 Working capital management at the organization................................................................................10 Project financing....................................................................................................................................11 Ratio analysis to know the financial position of company*...................................................................11 Budgetary control techniques used by the organization.......................................................................11 Inventory control techniques used by the company..............................................................................11 Cash Conversion cycles and its Impact on the profitability....................................................................12 Receivables management techniques used by the company................................................................12 Capital budgeting techniques used by the companies...........................................................................12 Cost reduction techniques used by the company and their effectiveness.............................................12 NPA’s and growing scope of Securitization............................................................................................13 Risk Management in Life Insurance.......................................................................................................13 Risk Management in General Insurance................................................................................................13 Risk Management in Banking.................................................................................................................13
    • Page |5 A study on banking procedures.............................................................................................................13 Comparative study of loan procedures followed by banks....................................................................13 Portfolio Management..........................................................................................................................13Hospital and Health Management ............................................................................................................13 Study on Patient Satisfaction.................................................................................................................13 Gap Analysis...........................................................................................................................................14 TAT of Laboratory Procedures ..............................................................................................................14 Patient Flow in OPD...............................................................................................................................14 Comparative Study with NABH standards .............................................................................................14 Medical Audit ........................................................................................................................................14 Materials and Store Management ........................................................................................................14 Urinary Catheterization Infection .........................................................................................................15 Design and Facilities in the Emergency Casualty Department ..............................................................15 Medical Billing Department ..................................................................................................................15Human Resource Management ................................................................................................................15 Recruitment & Selection process..........................................................................................................15 Training and Development process.......................................................................................................15 Impact of remuneration on Motivation.................................................................................................16 Impact of recession on HR policies........................................................................................................16 Change management.............................................................................................................................16 Talent management...............................................................................................................................16 Competency Mapping of particular organization..................................................................................16 Work life balance...................................................................................................................................17 Performance management system........................................................................................................17Information Technology ...........................................................................................................................17 Study of Supply Chain Management System of an IT Organization.......................................................17 E-business and its role in inventory management.................................................................................17 Total quality management for IT Industry.............................................................................................17 Brand positioning and advertising of IT Products..................................................................................17 Impact of Budget and Schedule Pressure on Software Development Cycle Time and Effort.................18 Consumer buying behavior of e-marketed IT products.........................................................................18 Implementation of cyber law in IT Organization....................................................................................18
    • Page |6Retail Management ..................................................................................................................................18 Study of effectiveness of merchandise availability and consumer shopping behavior..........................18 Staffing management and flexi timing implemented in Retail stores....................................................18 Materials handling equipment used for cost reduction on shop floor/warehouse...............................18 Retail stores and degree of automation used for competitive advantage.............................................18 Retail stores’ warehouse management.................................................................................................19 Study of Retail location and layout .......................................................................................................19 Customer relationship management ....................................................................................................19 Visual merchandising and atmospherics ...............................................................................................19 Security measures for reducing the store’s theft...................................................................................19International Business ..............................................................................................................................19 Export import policies of the company .................................................................................................19 Business Unit Strategies.........................................................................................................................19 Market segmentation strategies............................................................................................................20 Transfer pricing techniques followed by company................................................................................20 Management Compensation.................................................................................................................20 Financing of Projects of the companies.................................................................................................20The activities of the various departments ................................................................................................20 Accounts/ Finance Department ............................................................................................................20 Human Resource ...................................................................................................................................22 Marketing & Sales .................................................................................................................................22ANNEXURE I - Evaluation Parameters........................................................................................................23 COURSE EVALUATION :......................................................................................................................24 MODEL 1 – Research project components ETE......................................................................................25 MODEL 2– Sale project components ETE..............................................................................................25 MODEL 3– Community Development Project ETE ................................................................................26Annexure III- Important deadlines.............................................................................................................28ANNEXURE IV- Project Topic Performa......................................................................................................30ANNEXURE VI - Feedback on fortnightly report by faculty guide (for faculty only)...................................33ANNEXURE VIII- Attendance Sheet............................................................................................................35ANNEXURE IX - Guidelines for Summer Training Report............................................................................37
    • Page |7Annexure X – References ..........................................................................................................................39 Professional Goals during Summer Training The purpose of summer training is to acquaint the students with the practices followed in the industry and at the same time give them an opportunity to do research on some relevant topics in their area of specialization.
    • Page |81. To undertake a meaningful project 7. Assure that all actions and behaviors2. To work hard and show initiative to win promote the favorable image of the confidence organization.3. Work hard to get PPO(Pre-Placement 8. Not taking action which disrupts the Offer) normal functioning.4. Aim at maximizing learning.5. Building relations with peers to thoroughly understand the strengths Marketing and weaknesses of system’s policies and procedures. Survey on preferences for6. Understand systems, procedures and insurance companies with special policies. reference to a particular player7. Discuss doubts and see, if, you can make Insurance is considered one of the most suggestions. difficult products to sell. The sale is mostly8. Try to relate the practice to theory and push sales, driven by the sales agent/ find out reasons for difference between employee. However, the companies spent a theory and practice lot of money on advertisement and promotions. The student has to identify the key factors driving the sales and should tryCode of Conduct to come up with some ideal IntegratedThe students should observe the following Marketing Campaign design for theguidelines while their summer training. product.1. Adhere to a formal dress code. The focus has to be on customer interaction2. Be punctual in attendance. and knowing the actual challenges involved in making the deal happen.3. Avail leave only if authorized by the project head. ICC World Cup – Effect on the promotions of various products14. Adhere to organization’s policies and A cricket world cup has always captured the rules. attention of marketers and consumers5. Use appropriate professional language alike. A lot of research and studies have in communication at workplace. been done on this topic. Most of these pertain to the large companies. However,6. Avoid any conduct that may cause this is a gala event which affect business at embarrassment or disrepute to the all levels. organization. 1 This topic can be used by more than one student, varying it as per the company/product in question.
    • Page |9The students have to study the impact of Pull Effect in Insurance Salethe world cup on the business and the sales Within an increase in the private sector jobsof the company the student is doing the urban consumer has started looking forinternship with. insurance covers to reduce any and all types of risk. At the same time, the individualImpact of price on the buying does not entertain the calls of the insurancebehavior sales agents. This dichotomy creates thePricing has a lot of affect on the buying need to analyze the key factors affectingbehavior of individuals. This is reflected in the sales and find out the scope ofthe price discounts offered by the generating pull effect in insurance sales.producers and also the convenient pricing(multiples of 5, 10). The topic requires the The student has to find out the effect ofstudents to study the effect of the printed marketing communication – in terms ofprice (MRP) on the buying behavior of the brand recall, in the decision making processcustomer. of the individual.After the study the student can suggest Effect of Packaging on sales ofsome modifications in the price quantity consumer products3combination in order to maximize the There are a lot of products in market whichrevenue of the product in question. are purchased on impulse or are small ticket buys: bottled water, chips, soaps,Market Survey for a new product eatables etc. in the case of such productslaunch2 the packaging plays an important role. ThisIn an ever prospering middle class there is a study should focus on the role of packagingperpetual need to new products and in the sales of the product in question.product categories. Confectioneries andbeverage unheard of ten year ago, are now Marketing Communication needs ofa standard part of our dietary plans. There Oligopoly Companiesare studies on the changing demographics There are some companies which have aof the decision maker in a typical household near monopoly their product segment or atpurchase decision. best they can be described as oligopolies. HPCL, BPCL, IOCL are three such examplesAny company looking for additional revenue in the petrol and diesel category. Thesestreams keeps on launching new products. companies which had a very laidbackThe student has to do a survey to identify attitude in the yesteryears have becomethe need/gap in some category and suggest active advertisers now.a new product to be launched in it.2 This topic can be used by more than one student,varying it as per the company/product in question. 3 This topic can be used by more than one student, varying it as per the company/product in question.
    • P a g e | 10The students need to study their marketing Effectiveness of Integratedcommunication needs if any and analyze Marketing Plan of the companyhow their needs are different from the Now a day the marketing and promotionsplayers in more competitive expenditure forms the major part of theproduct/service categories. budgets of any company. With the advent of alternative channels of promotions,Consumer perception about the marketers have increased opportunities forcompany/product/organization promotional activities. At the same time aThe consumer perception about a company large number of avenues add to the alreadyis a very important factor in the success or prevailing state of confusion. The purposefailure of any company. Companies spend a of this study is to analyze all thefortune to create a good perception. Thus,it is very necessary for any company to Market positioning of the productsknow how the consumer perceives it. The positioning of any product defines the marketing campaign it has to follow, itsThis study shall focus on the various aspect budget, the price of the product and a lot ofof consumer perception ranging from brand ancillary activities. Thus, the positioning ofrecall to brand equity and the general the product is a very important decision theopinion of people even if they are not company has to take. Many a time it socustomers right now (potential customers happens that the company does not knowor influencers ) the correct positioning it has in the minds ofTrend analysis of sales during the consumers. This leads to a mismatch indifferent times of years the actual and the appropriate efforts doneMany products have a cyclical demand, by the company.peaking at some peculiar time of the year. If As a part of this study, the student isa company is able to predict the trend required to evaluate the positioning of thecorrectly and timely, they can make good company’s product and judge that whetheruse of this data. The inventory it is a correct positioning or should themanagement, staff management and also company rework its plans for thethe promotions can be varied according to positioning.the trend.The student shall study the cycles and Financetrends for the product in question andsuggest ways to maximize the revenues by Working capital management at themaking use of this data. The student should organizationdraw results from both past and present Company’s big chunk of funds usually getsdata. stuck in working capital. In order to run the business smoothly business needs the
    • P a g e | 11appropriate amount of working capital. But and suggest the company about otherworking capital at any time should not be profitable options.more/less than the requirement of thecompany. Appropriate amount of working Ratio analysis to know the financialcapital needs to be maintained. position of company* Ratios tell all about the company’s wellWorking capital has three major derivers: being. Different ratios are used to get information about company’s worth, its • Cash profitability, liquidity & solvency. Students • Receivables will get the information about the different • Payables ratios of the company. Their compositionAll three need to be properly managed. and will compare it with their peer group.Cash conversion cycle needs to be While analyzing the ratios if they find anyminimized, Receivable turnover and flaw in company’s working they will suggestpayable cycle need to be optimized. All the the measures to the company to improvefactors have their effect on profitability of their working which will automaticallythe business. Students will study the improve the ratios.working capital management techniquesfollowed by the company so as to maintain Budgetary control techniques usedthe liquidity while maintaining the by the organizationprofitability and suggest means to improve Budgeting is a control device in the hands ofthe working capital cycle without the company. Different budgets arehampering profitability. prepared by the company for the efficient working of the company. Because budgetedProject financing figures give a parameter to the companyIn a business companies have to work on against whom the results have to benew projects in order to enhance their evaluated. Students will study the differentprofitability. But before a new project is techniques used by the company fortaken up its viability has to be checked. It budgetary control, reasons for the use of ashould pass certain parameters. Once the specific technique. Outcomes of thecompany decides to go up with a project technique in the form of increasedthen the problem of its financing comes. production, increased sale, lessHow to finance a project? Different expenditure, reduced labor turn over,financing instruments have to be evaluated. improved cash position etc.Students will study the financinginstruments used by the company for Inventory control techniques usedfinancing a project out of available options. by the companyCause for selecting a particular instruments. In any production house inventoryThey will analyze the available instruments constitutes the major portion of their
    • P a g e | 12working capital. Inventory must be Receivables managementmanaged properly so as to reduce the techniques used by the companychances of shortage as well as excess of A company gets receivables whenever itinventory. Production houses use various sells goods on credit. Receivables are aninventory management tools such as ABC important component of working capital asanalysis, JIT, LIFO FIFO, stock levels etc. well of balance sheet. Students are requiredStudent is required to study the various to analyze the current receivableInventory control techniques used by the management techniques. Whether they arecompany, reasons behind the use of a managing the receivables themselves orparticular technique, benefits of using a using the factoring techniques. Howparticular technique. Students will explore much time it takes to convert receivablesthe opportunities to use other Inventory into cash? Find the possibilities to improvecontrol techniques not used by the the receivable cycle.company. Capital budgeting techniques usedCash Conversion cycles and its by the companies.Impact on the profitability Whenever a new project is under taken by aFirms typically follow a cycle in which they company its financial viability needs to bepurchase inventory, sell goods on credit, checked using various capital budgetingand then collect accounts receivable. This techniques. Students will analyze thecycle is referred to as the cash conversion techniques adopted by the company,cycle. Sound working capital policy is reasons behind the adoption of a particulardesigned to minimize the time between technique (such as payback period, NPV,cash expenditures on materials and the IRR) its benefits over the rejectedcollection of cash on sales. techniques.Shortening the cash conversion cycle leads Cost reduction techniques used byto higher profitability and valuation of the the company and theircompany, provided the other factors are effectiveness.constant. Generally, a drawback of shorter Company can increase its profitability byDays’ Sales Outstanding (DSO) is loss in increasing its sale/selling price or bysales. The students have to study how the reducing its cost. Its easier for a company tocompanies are achieving these mutually reduce its cost. Students will study thecontradicting objectives and suggest means various cost reduction techniques used byto improve the cash conversion cycle the company such as KIZEN and the benefitswithout hampering sales. derived by the company after the use of these techniques.
    • P a g e | 13NPA’s and growing scope of A study on banking proceduresSecuritization Banking itself is a big industry. It isNPA’s are a part and parcel of banking composed of lot of procedures say, makingindustry. But banks can use these NPA’s for drafts, clearing, assigning the MICR codes totheir benefit by resorting to the technique non MICR bank cheques. A student doingof Securitization. Students will be required his/her intern in the banking sector isto study the NPA’s of a particular bank, how expected to learn all the bankingthey are generated and how securitization procedures and what is the use of followingworks in reducing NPA’s. Telling complete these procedures.procedure followed by the bank along with Comparative study of loanrequired proofs. procedures followed by banksRisk Management in Life Insurance Loans are the life blood of the bankingWhenever we talk about Risk management business. A procedure has to be followed toit is all about underwriting process. grant a loan. Students will study theStudents are supposed to learn complete procedure followed by banks in granting theunderwriting process followed by the life loans. They will also compare the loans ofinsurance company. They have to find how different banks issued in same stream. Theyrisk can change the premium requirements. will be required to find out the possible causes of difference in interest charged byRisk Management in General different banks for same kind of loan.InsuranceWhenever we talk about Risk management Portfolio Managementit is all about underwriting process. Portfolio construction is itself a tediousStudents are supposed to learn complete task. It needs consistent rebalancing of theunderwriting process followed by the assets as per the needs of the investor.general insurance company. They have to Students doing their intern in financialfind how risk can change the premium planning will be required to know all aboutrequirements. the construction of portfolio, how and why the portfolios are rebalanced. They will alsoRisk Management in Banking study the effect of rebalancing on theBanking business itself entails a lot of risk, portfolio.because the banking business mainlyconsists of lending money to people.Lending money implies risk of bad debts. Hospital and Health ManagementStudents are expected to learn about risk Study on Patient Satisfactionmanagement techniques followed by the Students can work upon variousbanks and how these techniques help the departments like IPD/OPD to measure thebanks reducing the risk. satisfaction level of the patients regarding
    • P a g e | 14the services provided by the hospital. They delivery process and finally develop a modelcan find out the areas in which the patient for optimum service delivery.satisfaction level is low and can develop amodel for improving it, thereby helping the Comparative Study with NABHhospital to retain customers and increase standardsrevenue. NABH is the body responsible for accreditation of hospitals in India whichGap Analysis certifies the quality management practicesStudents can use the SERVQUAL scale to in the hospitals. NABH has developedmeasure the service gaps existing in the certain guidelines and set standards forservice delivery system of the hospital. They hospital to be certified. Students have tocan find out the causes of the existing gaps. evaluate the service delivery system of theFinally they can develop strategies to close hospital as per the NABH guidelines andthose gaps and thereby improving the have to compare the status of the hospitalservice delivery. with the benchmark set by NABH. Finally they have to suggest and recommend theTAT of Laboratory Procedures hospitals to reach the NABH standards. ThisTurn Around Time (TAT) is the time period will help hospital to attract more patientsbetween collection of sample for diagnostic especially international patients therebytest and delivery of report. The students increasing the revenue.have to record the TAT for a definite timeperiod. They have to find out the average Medical AuditTAT for each procedure and compare with a Medical audit is one of the major processbenchmark. Finally design a model to for achieving quality healthcare serviceimprove up on the procedures having delivery. Students have to check medicalhigher TAT. This will help the hospital to records of the inpatients for a definite timeimprove the responsiveness parameter of period and also the past records. They havethe service delivery process. to find out the missing components in the records. Finally they have to develop aPatient Flow in OPD check list for maintaining the medicalOPD is the unit of the hospital where records.patients have the first service encounter.Often it is seen that most of the hospitals Materials and Store Managementface problems of overcrowding and longer Students have to study on the parameterswaiting time period in OPD. This ultimately for selecting the vendors for hospitalleads to the dissatisfaction among patients. supplies. They also have to do an in-depthStudents have to do a detail study on each study on vendor rating system on theand every procedure taken in the OPD. They existing vendors of the hospital. They canhave to find out the lacunae in the service collect the information from the market and
    • P a g e | 15help the hospital in getting the best billing. They have to find out the areas ofvendors. This will help the hospital in improvement and suggest procedures forquality assurance and cost cutting by optimum billing process.improving the supply chain efficiency.Urinary Catheterization Infection Human Resource ManagementIn most of the hospital infection due to Recruitment & Selection processurinary catheterization is very common Recruitment & Selection encapsulatesgiving rise to complications and increasing attracting, screening, and selecting qualifiedthe length of stay of the patients. Students people for a job in an organization. With thehave to develop a check list for all changing times there has been a paradigmprocedures regarding urinary shift in the Recruitment process with acatheterization. They have to keenly growth of job search engines &observe each procedure during their stay in headhunters for executive recruitment.the hospital. They have to find out the There has been a constant focus ondeviations in the standard procedures. identifying critical competencies whileFinally they have to develop a training hiring prospects which encompasses notmodule for the medical and Para-medical only visible factors like Knowledge, Skills &staffs for following the best procedure. Abilities but also invisible & below-theDesign and Facilities in the waterline competencies like Traits, Motives,Emergency Casualty Department Self-Concept etc.Students have to do an in-depth study on The student is expected to undertake athe design, existing facilities, process and study on the recruitment & selectionpatient flow in the emergency department process of the particular organization andof the hospital. They have to find out the also study the recruitment & selectionlacunae in the above areas. They have to technique being followed in the particulardevelop an ideal design for the department industry and compare the best practices infor smooth operations. This will help both the cases.hospital to reduce the overcrowding andimprove the overall operations of the Training and Development processemergency department. The Training & Development Scenario in India has undergone a radical overhaul withMedical Billing Department a sole purpose of augmenting theStudents have to do an in-depth study on performance of Individuals & Teamdifferent billing procedures in the hospital members in organizational settings. Theresuch as insurance reimbursement, TPA bills, has been a growing focus on HumanESI & CGHS bills etc. They have to also find Resource Development and there isout the patient satisfaction level regarding constant attempt by organizations to
    • P a g e | 16become Learning Organizations. At every Hiring Decisions, Training & Development,step Training & Development has been Compensation etc. The student is expectedlinked to Strategic goals of the organization to analyze and study these impacts & itsto augment the value generated by the effects on the sustainability of theprogram. organizations in the long term. The students are expected to study the Change managementtraining and development system of a Change management is an indispensableparticular organization. In this project, they part of any organization. Students can studycan analyze the different techniques of different techniques adopted bytraining and development being employed organizations for managing change or foralong with other critical training and reducing the resistance to change. They candevelopment issues like the proficiency of focus on any major change programtrainers, expectations from trainees, timing, initiated by the organization and can trackbudget etc. the transition during the unfreezing, movement & refreezing stage.Impact of remuneration onMotivation Talent managementThis topic is an attempt to explore the The students are expected to study thecritical motivation factor for employees different techniques organization employ toover the ages Remuneration & its impact on groom the most valuable assets i.e. itsmotivation levels. The students are employees & how it attempts to build up onexpected to analyze the correlation its Human Capital by identifying the high-between Remuneration & Motivation level pots. The students can undertake a studyof employees. Generally it has been opined on the different initiatives whichthat higher remuneration has an impact on organizations are taking for maintaining thethe motivation levels of employees but it pool of talent through the Assessmentcan be different for different industries as Centres & Development Centres & howwell as different levels of management. organizations are focusing on second lineStudents can research the impact of development.monetary as well as non-monetary benefitson different levels of management. Competency Mapping of particular organizationImpact of recession on HR policies The student is expected to understand theRecession has played major role in business process of Mapping Competencies fordecisions over the years and HR policies Individuals in the organization & attempt toform a critical part of it. The recent prepare Competency Models for criticalslowdown in the Indian Economy impacted positions in Organization. The linkage withalmost all the critical HR functions be it each and every step like Recruitment &
    • P a g e | 17Selection, Training & Development and E-business and its role in inventoryCompensation needs to be established after managementthe same to justify the entire process. Students study how information and communication technologies (ICT) areWork life balance utilized in support of all the activities ofStudents may study the impact of work life business in view to control Inventorybalance techniques on the employee’s system. This project should entail studyingproductivity and turnover rate of the the impact of better inventory managementorganization. Various concepts like on the profit of the company.Flextime, Job-Sharing, and Telecommutingetc. may be studied. Total quality management for IT IndustryPerformance management system TQM is used to reduce the errors producedThe students are expected to undertake an during the manufacturing or servicein-depth analysis on the Performance process, increase customer satisfaction, andManagement system in the organization streamline supply chain management in ITwhich will encapsulate a detailed study on industry. The student need to study thePerformance Planning, Performance current processes and suggestManaging, Performance Appraisals, and improvements if any.Performance Monitoring being followed. Brand positioning and advertising of IT Products The positioning of any product defines the marketing campaign it has to follow, its budget, the price of the product and a lot of ancillary activities. Thus, the positioning ofInformation Technology the product is a very important decision the company has to take. Many a time it soStudy of Supply Chain Management happens that the company does not knowSystem of an IT Organization the correct positioning it has in the minds ofThere is a network of interconnected the consumers. This leads to a mismatch inbusinesses involved in the process of the actual and the appropriate efforts doneproviding product and service packages by the company.required by end customers of an ITcompany. The students need to study this The student is required to analyze thenetwork and suggest means to improve its positioning of the IT Products and theefficiency. related advertising campaigns.
    • P a g e | 18Impact of Budget and Schedule is given by Industry towards this and how itPressure on Software Development is implemented by the Organization.Cycle Time and Effort Some practical implementations can alsoThe project requires analyzing the direct be discussed.and indirect impact of Budget assigned toproject by management towards the projecton development of software in terms of Retail Managementtime and effort. At the end of the study thestudent should be in a position to critically Study of effectiveness ofanalyze the effectiveness of the use of the merchandise availability andbudget. consumer shopping behavior Customers follow a specific pattern ofConsumer buying behavior of e- visiting to nearest convenience store.marketed IT products Basically it depends upon type ofE-commerce has emerged as a low cost and merchandise a store has. So effect ofeasy medium of selling software products. merchandise selection by a store managerThough it is cost efficient, companies are on foot fall of a store should be studied.still grappling with the issues of reachingthe consumers in a much cluttered Staffing management and flexicyberspace. This study will try to gauge timing implemented in Retail storesconsumer perspective towards the IT Retail sector recruits large number of staffsproduct provided by companies on internet, for smooth operation. Issue arises becauseand suggest means to increase the reach. of extended daily working hours and retail stores are open 7 days a week. So, impactImplementation of cyber law in IT of workforce rotation and flexible timingOrganization offered to staffs should be studied.The students need to analyze the conceptof Cyber Laws with special reference to the Materials handling equipment usedfollowing issues - how much consideration for cost reduction on shop floor/warehouseIn a warehouse, space management is Retail stores and degree ofbased upon types of vehicle and material automation used for competitivehandling equipment used daily on the shop advantagefloor. How it makes the system efficient Every store wants the highest degree ofcan be analyzed. automation done in their store. But it costs a lot to setup the infrastructure for automation. As a consequence all retailers do the automation in phases. Study the
    • P a g e | 19degree of automation and future planning for effective inventory management. Also,for that store so that it more automated. analysis should be done on basis of centralized and decentralized store.Retail stores’ warehousemanagementStudents need to study how the ware houseis coordinates with individual retail storesa study of supply chain management which Generally the logistics are important factorsometime depends on third party vendor. but largely outsourced. Study about the variStudy of Retail location and layout by the students and some implementableThe retail stores decide on the location suggestions should be given.depending upon the market segment and Security measures for reducing themerchandise mix. store’s theftStudents will study the impact of the Various steps are taken by a retail store todecision about a specific site related to a ensure safety and minimize shrinkageretail/warehouse on the long term strategy. within a store. Some examples are bar-They shall also, the utilization of carpet coding/security and tags/RFIDs. Analyze thefloor area for inside layout of a effectiveness of above methods andretail/warehouse. suggest some new methods also for enhancing safety and security for theCustomer relationship management specific company.Customer relation officers are the first oneson the store who interact with thecustomer and help them in their buying International Businessprocess. The study revolves around the Export import policies of the companytraining which is provided to the customer The student needs to study the exportrelationship managers and the ways the import policies of the company and relate itcompany uses to keep them updated with with the prevailing geopolitical andvarious training and development program economic conditions of the countries of theVisual merchandising and world. They should also study the effect domestic markets have on these policies.atmosphericsVisual merchandising can be achieved Business Unit Strategieseffectively by working on some neglected Many companies organize themselves asareas of the shop like floors or walls and independent business units in differenteven ceilings. This can be studied in detail markets. Each unit has its own accounts and strategies. The students need to analyze the
    • P a g e | 20strategies businesses are using for effective to study the various options, analyze themmarket penetration and profitability in and suggest the best option for a givendifferent business units. company.Market segmentation strategiesMarket segmentation has a key role to play The activities of the variousin the strategies formulated by the departmentscompanies. A product which is mass market In addition to their respective projects, theproduct in one country can be treated as a students are expected to utilize the timepremium product in some other country. spent at the organization they are workingThe company has to realign its entire with. They need to observe and understandmarketing plan to accommodate this the various activities and processes of thechange. organization. These activities have been classified in three sections as given below.The student will study the marketsegmentation strategies of the company in Accounts/ Finance Departmenttwo or more different markets. 1. Whether the accounts are computerized or manual?Transfer pricing techniquesfollowed by company 2. Format of the expenses andThe student needs to study the transfer adjustment vouchers.price techniques which are being followed 3. Banks transactions and bankby the companies and analyze the same. reconciliations process.Management Compensation 4. Suppliers and Debtors controlA multinational company has to structure ledgers and process of maintainingthe compensation for the management as the records.per the need of the country. There are a lotof factors that affect this decision. The 5. Process of issuing Debit and Creditstudent has to study the management note to the customers and suppliers.compensation for a company for differentmarkets. 6. How many types of Daily Reports are being Generated and their flow?Financing of Projects of the 7. How many types of costing bookscompaniesThe projects situated in different markets are being maintained?will have different uses and various modes 8. The process of Approving ofof financing – ranging from Foreign Suppliers Bills on the basis of P/Os.Currency Convertible Bonds to loan fromlocal banks - can be used. The student has
    • P a g e | 219. Payment procedures to the 18. All details required for the suppliers. finalization of accounts.10. Process of making Cash Flow and 19. Important books and records of the Fund Flow. company secretary department.11. How do the recoveries maintain? 20. Important returnsand process of filing the return for ROC.12. Method of making Budgeting. 21. L/C opening procedure and L/C13. Method of calculating the 22. Processing of Export/ Import depreciation. (As per Income Tax Act Documents and their formats. and as per Companies Act) 23. B/L Forms and its procurement by14. Method of doing the inventory the shipping companies etc. valuation. 24. CWC formalities and issuance of15. Method of stocks taking for bank containers for the bonded purpose. warehouses.16. Method of keeping checks of 25. Identification of shipping companies consumables. and scheduling the loading and unloading the consignments.17. Process of sanctioning employees imprest and method of adjustments.
    • P a g e | 22 26. Placing the orders to the suppliers to 8. Maintaining of comparative import the goods and formats of all statements of the competitors. related documents. 9. Any SCR activity and its flow and 27. Execution of Export orders and the treatment. procedures. 10. Forecasting and Budgeting of CSR 28. ECGC formalities. activities. 29. Transit Insurance Guarantees 11. Calculation of per employee cost to document. the company and product. 30. L/C & Bill discounting procedures 12. Preparation of monthly salary bill with the banks. and procedure. 31. Copy of the Excise Gate Pass/ 13. Calculation of working days and Invoice/ Challans/ Export Invoice. overtime hours. 14. Specific polices for the motivation of the employees.Human Resource 1. Copy of the Standing Orders. 15. Compensation polices in case of some accident or mishaps in the 2. Copy of the HR policy. organization. 3. How many statutory returns are 16. Staff welfare activities. being filled on monthly basis (PF/ESI/Labour Dept,/ Gratuity/ 17. Staff Training and Development Insurance, ) Activities. 4. Copy of all challans for the 18. Monthly Feed Back System of the reference. staff. 5. Bonus policy/ Annual increment 19. Promotion Polices, policy/ incentive policy, 20. LTA Polices. 6. Recruitment process and method of obtaining requirements from the respective departments. Marketing & Sales 1. Customers Orders Receipts 7. Appraisal methods by the different Procedures. departments. 2. Order Processing Procedure.
    • P a g e | 23 3. Issue of Production Requisition, 17. Statements which are mostly prepared in the department as part 4. Statement of Inventory in the of MIS. Bonded warehouse. 18. Procedure of maintaining 5. Dealers and Distributor coordination with other Appointment Formalities. departments such as procurement 6. Procedure of Issue of Dispatch department/ stores/ Production advise to the dispatch department. Department/ QT Department/ Dispatch Department etc. 7. Setting of customer’s eligibility norms. 19. Strategies of keeping the pace with Logistic Department. 8. Maintenance of Excise/ VAT records and the formats of all returns. 20. To understand ISO norms and maintaining the procedures. 9. Treatment of rejected goods at the dealers/retailers godowns. 21. Branding & Advertisement Polices. 10. Discount Polices. 22. After sales services polices. 11. Pricing policies. 23. Market Research polices, 12. Debit Note/ Credit Note issue 24. Customer Relationship Polices, polices. 25. Back Order treatment polices, 13. Invoicing and procedure. 26. Distribution and Logistics polices, 14. Zone wise/ Area wise controlling of 27. Sales force compensation policies. sales. 28. Imprest & incentive policies. 15. Procedure of targeting and sales forecasting. 16. Methods of keeping watch on competitor activities.ANNEXURE I - Evaluation Parameters
    • P a g e | 24COURSE MGT 702 COURSE TITLE: Seminar on Summer ProjectCODE:L T P CREDITS Attendance CA MTE ETE0 0 5 2 5 40 0 55Course Objective: • To enable students to develop and relate management theory to practice. • To help students in making an informed career choice after exposure to the actual work environment.COURSE EVALUATION :C A Component CLASS PARTICIPATION Range Marks Total • Number of Relevant Question asked 1.5 5 6.10 10 11-15 15 16-20 20 • Chairperson 10 • Reporter 10 • Discipline 10 • Company feedback and attendance 25 • Feedback from Faculty guide 25 Total 100
    • P a g e | 25MODEL 1 – Research project components ETES. no Component Marks Total1 PRESENTATION: • Body Language 5 • Communication skills • Content 10 • Question Handling • Audio/Visual Aids 15 15 50 52 PROJECT REPORT • Introduction-Purpose and Objectives 10 • Amount of work done (Literature Review and Research Methodology) 20 • Quality of work done(Data Analysis, Data 20 50 Interpretation, Findings, Recommendations and References) Total 100MODEL 2– Sale project components ETES. no Component Marks Total
    • P a g e | 261 PRESENTATION: • Sale demo 10 50 • Communication skills • Content- sale strategy, products 5 knowledge, selling process, allocation of resources, Targets achievement, 15 • Question Handling • Audio/Visual Aids 15 52 PROJECT REPORT • Introduction to company and Objectives 10 • Amount of work done (Theoretical 20 Concepts, Functional process followed) 50 • Quality of work done (Data presentation 20 Recommendations, References & Evidences) Total 100MODEL 3– Community Development Project ETES. no Component Marks Total1 PRESENTATION: • Body Language 5 • Communication Skill • Content 10 • Question handling 15 • Audio/Visual Aids 15 5 502 PROJECT REPORT • Introduction and Objectives of the Project 10 • Amount of work done (Execution , Data Collection and Documentation) 20 • Quality of work done (Analysis, Findings, 20 Recommendation, Quality of report and 50 References) Total 100
    • P a g e | 27Annexure II- Guidelines1. The evaluation procedure of summer b) Discipline of the class training project report will be c) Arrangement of LCD , speakers , etc completed on 6th, 7th and 8th Aug, 2012. d) Any other work that will ensure smooth presentation2. The evaluation panel will consist of two faculty members. The CA component 5. The role of reporteur will be evaluated one faculty and the ETE component will be evaluated by a) Any student from the audience will two faculty members. be asked to perform the role of reporter. b) Critically analyze the presentation3. Three types of reports with constructive criticism and a) Research project based report appreciation. b) Sales based report – for those students are engaged in selling Pedagogy: during the training. • All the students are required to do c) Community Development Report- summer training for 6 weeks. Students those are engaged with the • The students are required to prepare a report on the basis of NGO/Public Sector/Reputed summer training which should be Associations, e.g. AIESEC for submitted in the department within execution of Community one week of completing the summer Development Project during the training. training period. • The students will register for the ‘Seminar on Summer Project’ course4. The role of Chairperson: for the purpose of evaluation. a) Chairperson will introduce the speaker, topic, objectives of the study.Name , Designation and Sign of Course Planner Approval of HoD-F
    • P a g e | 28 Approval of HoFAnnexure III- Important deadlines1. Project Topic Performa (Annexure-IV) 2. Three fortnightly progress (Annexure-V) must be submitted to the faculty guide reports must be sent in soft copy to the and training coordinator within seven respective faculty guide and training days after starting the summer training coordinator by every 15 days interval. through e mail. Hence three reports to be send by the students. Fortnightly Progress Report (Annexure-V) Report submission date (For Training Period from 1st June to 15th July-2012) 1st report- 1 June to 15th June 17th June 2nd report- 16th June to 30th June 2nd July 3rd report- 1st July to 15th July 17th July3. Guide would give a feedback on the 5. The students at the time of their fortnightly report (Annuexure-VI) presentation must submit Industry through email within 3 days of students Feedback Form (Annexure-VII) and the mailing the fortnightly report. Attendance sheet (Annexure-VIII) of4. Hard copy of the fortnightly progress their stay at industry which has to be reports must be submitted at the time signed and stamped by the industry of the presentation otherwise the marks project guide. for the same would not be given. 6. The final hard copy of the report along with a CD in pdf format must be
    • P a g e | 29 submitted to person authorized in their Q4 (School of Commerce & Economics)- Dr Babli respective departments latest by 6th Dhiman- 9501236056,babli.dhiman@lpu.co.in August 2012. Three Summer Training School of Technology & Science- Rohan Sharma, reports should be made by the students- 8437159919, rohan.sharma@lpu.co.in ( one is to submit to library, one is self School of Civil Engineering (SOC)- Ashwani copy which is to be presented at the time of Panesar, 9878068355, presentation for evaluation and one for ashwani.panesar@lpu.co.in submission to company, if demanded by the company).For guide lines on how to 9.While sending the reports through e-mail to make report refer to annexure-XI. faculty guide and training coordinator, students 7. The front page of the report must be are required to follow the title of the subject in in the prescribed format. (Annexure-XI). e-mails, as follows- 8. Names and E-mail IDs for training Roll no. with section/ Registration no. /Student coordinators of different schools are as Name/ Name of the report(Either project topic follows- report or forthrightlyQ1 (School of Business) - Lokesh Jasrai-8146585349, lokesh.jasrai@lpu.co.in 10.All students are informed to complete theirQ2 (School of Business Administration)- Mohit- summer training before 6th of August 2012, as9872176079,mohit.15987@lpu.co.in the evaluation will be scheduled on 6th, 7th and on 8th August, 2012. Students are advised to come along with their summer training projectQ3 (School of Management)- Vishal reports and be present on these dates for theGoyal-9646050758,vishal.16393@lpu.co.in evaluation of the seminar on the summer training.
    • P a g e | 30Existing Guidelines- Some Up-dations may be doneANNEXURE IV- Project Topic Performa LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT (To be sent through email to faculty guide as well as to training coordinator of the respective school by prescribed dates) Name of The StudentReg. No.Class, Section and RollNo.Mobile No.Name of the Organization(Address)Date of JoiningProject TopicLocationOther Responsibilities:Company’s Designated Supervising Authority* Name& Designation Phone No (O) Mobile:
    • P a g e | 31 E-Mail : Signature ofAuthority(with stamp)To be Sent to: the faculty guide through email - • Change of Topic shall not be allowed later on.This information is required to keep track of student’s performance during summer trainingthrough telephonic calls and surprise visits.
    • P a g e | 32 Fortnightly Progress Report ANNEXURE V (e- mail to faculty guide and training co-ordinator of school)School Name---------------------------------------------------1. Name of the Student: _________________________ Roll No.______________ Section ________________ class________________2. Period of Training : From _____________________ To_________________3. Name and address of the Organization: ___________________________Phone No___________________ Fax_____________________ Email____________4. Name and Designation of the Project In charge in the organizationPhoneNo________________________________Email________________________5. Project Title ____________________________________________________________Progress during the fortnight (from _________to____________)__________________________________________________________________________________________________________________________________________Signature of the Student: __________________
    • P a g e | 33ANNEXURE VI - Feedback on fortnightly report by faculty guide (forfaculty only)To be emailed to the student within 3 days of receipt.Name of student________________ reg no ________________Project topic_________________________Suggestion regarding the progress during _____________to______________--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
    • P a g e | 34 ANNEXURE VII- Industry Feedback Form LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Jalandhar-Ludhiana GT Road, Distt. Kapurthala, Phagwara Industry Feedback Form (To be signed and stamped by the industry Project guide. This is to be submitted at the time of presentation by the students in sealed envelope)1. Name of the student: ___________________________________________ Reg. No and section_______________________________________________2. Name of the Organization & Address_________________________________________________________________________________________________________3. How do you rank him/her on the following 7 attributes? (Please √)S.No Evaluation Criteria Very Good Satisfactory Poor Very Good Poor1 Punctuality2 Adherence to company norms3 Conduct / Behavior4 Initiative5 Eagerness to Learn6 Approach towards the Project7 Quality of Project work4. What are the prospects of the students of being recruited by the organization on the completion of his degree?
    • P a g e | 35High Moderate Low5.Any specific observations/suggestions for further improvement?________________________________________________________________________________________________________________________________________________-_________________________________________________________________________________________ __________________Signature DateParticulars of the Project Incharge of the training:Name & Designation : ______________________________________Address(Office) : ______________________________________ ANNEXURE VIII- Attendance Sheet
    • P a g e | 36 LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Attendance Sheet (To be maintained by industry Project guide. This is to be submitted at the time of presentation by the students)Name of the student:________________________________________________Class : ____________________ Term ____________________Roll No & Reg. No: ________________________________________________Name of the Organization:__________________________________________Project :_______________________________________________Period of Training: From____________________To____________________ Month June July AugustDate
    • P a g e | 37Name and Designation of the industry project guide____________________________________Signature of the industry project guide ANNEXURE IX - Guidelines for Summer Training Report LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Guidelines for Summer Training Report
    • P a g e | 38 Font Size : 12 Times New Roman Line Spacing : 1.5 Paper Size : A4 Margins : One inch on all sides of the pagePRESENTATION OF THE REPORT ii. Title/ cover page ( Annexure XII) iii. Certificate by the Project-Incharge iv. Acknowledgements v. Table of contents (including list of tables and illustrations) vi. Abstract/Executive summary *CHAPTER PLANAs mentioned in the evaluation parameters in annexure- There can be two types of repots research report and sales report and for evaluationparameters refer to annexure-Guidelines * Executive Summary/ Abstract: The report should carry an abstract (or executive summary) in the initial pages of the report. It helps the reader to get an overview of the report. The length of the executive summary/ abstract can be upto 3-6 pages and should throw light on the following essential information: - Purpose/ objective of the study and its significance - Scope of the study and methodology - Findings and recommendations
    • P a g e | 39 ** Bibliography must be presented in the following format:Annexure X – ReferencesHOW TO WRITE REFERENCESThis section is an introduction to writing journal articles, images, pictures andreferences and covers the most common illustrations, maps, internet resources.types of material in both print andelectronic form: books, chapters in books,conferences and their papers, official Tip – Saving Timepublications, dissertations and theses, Make sure that you get all the reference information you need while you still have
    • P a g e | 40the source material (e.g. book) in front of accused of plagiarism, i.e. stealingyou. You will waste a lot of time if you have from another person’s work.to have to go back and find this informationlater. For example: if you make a photocopy When should I include references in mycheck that you have the page numbers; if work?you interview someone make a note of thedate; if you print a web page make a note of 1. Whenever you quote someone else’s work. This does not justthe full web address and the date on which include words but tables, charts,you accessed it. pictures, music, etc. 2. When you rewrite or paraphrase someone else’s work.Why should I include references in my 3. When you summarise someone else’s work.work? 1. It shows the range of reading which you have done. This gains you marks. Why should I give such detailed 2. You may support your arguments with information? the opinion of acknowledged experts The purpose of the details provided is to and use data from reputable sources. This can make your own arguments make it easy for someone else to follow up more convincing. and trace the materials which you have 3. It is a basic academic requirement to used. Without full references, your tutor show details of the sources of your may be led into thinking you are trying to information, ideas and arguments. take credit for someone else’s work i.e. Doing so means that you cannot be plagiarism. 1. Keep it accurate. This means that the marker/tutor does not wasteWhat are the most important points about time if they wish to consult themy list of references? items you have listed. If your list is full of errors you will lose marks. 2. Provide all the relevant details. This What do I need to include? makes it is easy for the marker to The most important parts of a reference are identify the items which you have listed. Again, if some of the as follows: important information is missing 1. The person(s) who ‘wrote’ the work: you will lose marks. - The Author(s) or Originator(s). 3. Use a consistent format for your 2. Anyone who edited, translated, references. This will ensure that it is arranged the item. easy to locate a reference within 3. The name of the work: - usually the your reading list. Title.
    • P a g e | 41 4. Any additional information about Researcher need to provide the following the name of the item: - usually the information if you mention another piece of Subtitle. work, book etc. in your assignment. 5. The person who puts the work into its physical format: - usually the Publisher. 6. The date when the work was made (a) When quoting directly from someone available or published (not else’s work give: necessarily when it was written, etc.). Author(s) followed by the year in 7. The place of publication (if known). round brackets. 8. Physical details of the item such as Vol. No. page numbers etc.. e.g. “As with any investment, 9. Any additional information helpful working capital exposes the business to locate the works (such as a web to risk.” Verma (2003) address, a catalogue number, the title of a series, etc.). (b) If there is no author give either:How do I Cite an Item in the Text of myProject? A statement that the work is anonymous (Anon)followed by the year in round brackets: e.g. Anon. (2006) or Title followed by the date in round brackets. e.g. Encyclopaedia Britannica (2003)(c) If the author produced more than one work in the same year: Use letters to indicate this (probably (d) When referring to or summarising put it is best to arrange the items both the author(s) and year. alphabetically by their title first): e.g. Verma (2007) describes how e.g. Singh (2004 a) the business is exposed to risk by working capital. Singh (2004 b)
    • P a g e | 42GENERAL RULES e.g. Pryce-Jones, T., Patel, V. & Brown, P.(i). Authors a) Single Author d) More than three authors should be listed with only the first named Family name first, then a comma followed by the Greek term “et al”. and space and then personal This translates as “and others”. name(s) or initial(s). e.g. Singh, A. e.g. Hussain, J. et al. b) Two Authors List the authors in the form abovewith “&” between them. Editors Editors are treated the same as e.g. Mohammed, A. & Khan, J. authors except that Ed. or Eds. is put c) Three Authors: in brackets after the editor or editors names. List the authors as above with acomma after the first and “&” after thesecond. e.g. Walker, T. (Ed.)Corporate Author government publication should begin with the country, then the A corporate author is a group which department, then any committee or takes responsibility for writing a subcommittee. publication. It could be a society and professional body, an international e.g. Great Britain. Department for organisation, a government Education and Skills department or any other group. A e.g. PriceWaterhouseCoopers(ii) DateThe date of ‘publication’ should be e.g. if the information in the book readsincluded. “1989 reprinted in 1990, 1992, 1995, 1996, 2000” give 1989.If there are a number of different reissuesor reprints of the item give the earliest dateof the edition you are referring to.
    • P a g e | 43If it is not possible to ascertain the date putthe following: [n.d.] or [undated] or [no (vi) Publisherdate]. If the item is published give the name of the publisher as it appears on the item.(iii) Title e.g Sultan Chand & SonsThe title should be copied from the item If the item is unpublished it may still beitself if possible and should be in italics. If possible to give the name of the bodythere is no title on the item you may need responsible for issuing the work.to invent a descriptive title. In this case youshould put it in square brackets [ ]. e.g. Verma , R. (1998). Impact of Market Orientation on Corporate Success. Unpublished PhD thesis,(iv) Edition University of Himachal Pradesh.If there are different editions of the work (vii) Other Informationyou should give details of which edition you You may wish to include other informationare using. e.g 3rd ed about the item such as its ISBN, physical format (e.g. Lecture, Web Site, E-Mail, internet address, etc.). More detail is given(v) Place in the sectionWhere appropriate you should include the DETAILED EXAMPLESplace where the item was published. (i) Books (or reports) e.g. New Delhi (India) Information about a book should, ifIf there is more than one place of possible, be taken from the title page andpublication given choose the first one. the back of the title page. e.g. for Paris, New York, London give“Paris”It is usually laid out like this:
    • P a g e | 44Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers Ltd., pp. 1-23.Author Date of Title Edition Place of Publisher Pages Publication Publication(ii) Electronic Books Publications that are published regularly with the same title and often a volume and/Electronic Books should be treated very or part number are usually known as serials.similarly to print ones. You need to include These could include publications publishedthe address of the website at which you annually, quarterly (4 times per year),viewed the work and the date on which you bimonthly (every 2 months), monthly,viewed it. weekly or daily. e.g. Popular serials e.g. Business World, are Roshan, P. & Leary, J. (2003) usually called magazines but moreFinancial Analysis. Sebastopol, CA: Cisco academic publications are often known asPress journals. [available at:http://proquest.safaribooksonline.com/158705077 The reference from journal should be laid3 viewed on 11/03/2008] out like this:(iii) Journal ArticlesAuthor Year Article Title Journal TitleKumar, G. B. (2005) Changes Ahead in Health Care Management. HR Magazine, Vol50, No 13, pp. 60-61.
    • P a g e | 45Volume Part/Issue Page Numbers(iv) Web Sites http://www.robotwisdom.com/jaj/u lysses/bloom.html [viewed 11/07/2006].A web page should be treated similarly to aprint work in that it may have an author oreditor and a title. It may be dated and the Note:main site (of which the page is a part) mayalso have a publisher and may also give an  All references should be givenaddress in the “about us” or “contact” alphabetically.section. You should include the address of  The literature reviewed should bethe web page and also include the date on arranged as per the requirement ofwhich you viewed the page. theme. e.g. Barger, J. (2000) A biography ofLeopold Paula Bloom
    • P a g e | 46ANNEXURE-XI Report on Summer Training LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training [Title] …………………………………….. …………………………………….. …………………………………….. Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: Name of the student University Roll No. DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB