Using Social Media to Create a Clean Online Presence - Trine SMS
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Using Social Media to Create a Clean Online Presence - Trine SMS

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Slides from my presentation at the Trine University's American Marketing Associations Social Media Summit.

Slides from my presentation at the Trine University's American Marketing Associations Social Media Summit.

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  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Presented by Kevin Mullett March 14th 2012.Social media isn’t as much about the tools you use or the online community you join, but about the story you tell and presence you make. Creating a clean online presence is all about remembering some simple concepts.Photo by: Jonathon Robson ©jonathonrobson used with permission - http://jonathanrobsonphotography.com
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Can you be found online and if so, what can be found about you online? What would you want people to see and know about you? Have you searched for your name? Are you receiving alerts about your online visibility? Are you accessible? Don’t hide from it. Don’t be scared of it. Get out there and run with it.photo by: Seth J - http://www.flickr.com/photos/36397241@N03/3517022278/
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Reputations can be hard to shake, especially online. What you post today will likely be visible by someone for a great many tomorrows. So what’s it going to be? Are you going to help others or be an online bully? Will you provide posts that attract or repel the type of attention business owners want?photo by: Horton Goup - hortongroup.com / http://www.sxc.hu/photo/1086602
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. What are you leaving behind? Pictures at parties, thoughts, complaints, and/or hurtful words. An easy rule to go by is, don't put anything online that you wouldn't want to see on a billboard that your mom drives past. And remember your privacy settings don't prevent people that you have let in, from taking things out. photo by: West McGowan - http://www.flickr.com/photos/westm/3379293362/
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Are you adding value to the conversation or just noise? Social media provides an unparalleled opportunity for low cost visibility and reach. Contribute ideas, a positive attitude and help others out. Utilize the H.E.L.P. philosophy. Humanize message, Encourage conversation, Listen first, and Promote less.photo by: Kevin Mullett (me)
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Where will your current contacts be in 10 years? Look to your left and to your right, will you keep up with them? Social media allows for an unprecedented ease of growing ones network and the ability to access people, celebrities, and decision makers like never before. What will you do with that opportunity?photo by: Ann Larie Valentine - http://www.flickr.com/photos/sanfranannie/5356518546/
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Pretend that this is the old west and you can very inexpensively go out and lay claim to a piece of property to call your own. It may seem like a lot right now, but it is the best investment you can make, because it is an investment in yourself. And you’re worth it!photo by: me, Kevin Mullett.
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Don’t wait to start building your online and offline network. Need an easy start? Search for Kevin Mullett, find me on a network you already participate on and say hello.http://www.kevinmullett.com/about/Picture by: Joe Shoemaker - http://www.flickr.com/photos/joeshoe/5740389452/
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Social media works best when you are a willing participant, see value, and treat it like a lifestyle, instead of a task. Be willing!
  • // Trine University Social Media Summit – Using Social Media to Create a Clean Online Presence. Don’t wait to start building your online and offline network. Need an easy start? Search for Kevin Mullett, find me on a network you already participate on and say hello.

Using Social Media to Create a Clean Online Presence - Trine SMS Using Social Media to Create a Clean Online Presence - Trine SMS Presentation Transcript

  • USING SOCIAL MEDIA TO CREATE A CLEAN ONLINE PRESENCE@kmullett Trine University Social Media Summit - #TrineSMS
  • VISIBILITY@kmullett Trine University Social Media Summit - #TrineSMS
  • REPUTATION@kmullett Trine University Social Media Summit - #TrineSMS
  • EVIDENCE@kmullett Trine University Social Media Summit - #TrineSMS
  • VALUE@kmullett Trine University Social Media Summit - #TrineSMS
  • NETWORKING@kmullett Trine University Social Media Summit - #TrineSMS
  • OWNERSHIP@kmullett Trine University Social Media Summit - #TrineSMS
  • bit.ly/aboutKM ME@kmullett Trine University Social Media Summit - #TrineSMS
  • social media works best when you are a willing participant, see value, and treat it like a lifestyle, instead of a task. WILLING@kmullett Trine University Social Media Summit - #TrineSMS
  • photography by: slide 1: Jonathan Robson - © baby shave slide 2: Seth J – hidden rabbit slide 3: Horton Group – mean dog behind fence slide 4: West McGowan – empty billboard slide 5: Kevin Mullett (me) slide 6: Ann Larie Valentrine – ukiah’s still hangin’ in w/roladex’s slide 7: Kevin Mullett (me) – posted seriously, turn around slide 8: Joe Shoemaker – untitled pic of me ATTRIBUTION@kmullett Trine University Social Media Summit - #TrineSMS