Video podcast marketing, some thoughts
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Video podcast marketing, some thoughts

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Some preliminary thoughts on video podcast marketing for a friend. Will refine as we get more specific.

Some preliminary thoughts on video podcast marketing for a friend. Will refine as we get more specific.

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Video podcast marketing, some thoughts Video podcast marketing, some thoughts Presentation Transcript

  • Video Podcast Marketing Some Thoughts
  • Areas of Focus• Content• Distribution• Promotion
  • Content
  • Make it interesting• Your podcasts need to be interesting.• Content is key. If you don’t have great content, no amount of promotion is going to build a loyal audience.
  • Distribution
  • Make it easy• How will the podcast be distributed? Is it easy to find and subscribe to?• Is there a web site or blog that can serve as the central home?• Will it be made available on iTunes and other podcast directory services?
  • Promotion
  • Building a community• Blog about each episode -- your videos should not have to stand alone• What social media services are your viewers most likely to be using? (Twitter, Facebook, LinkedIn, Google+, etc)
  • Existing Communities• Focus where your target community already is. What existing sites, blogs, discussion groups, etc. could you leverage?• Are there existing blogs you could “guest blog” for to reach a broader audience?