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Rule#2: Address The Need
 

Rule#2: Address The Need

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Rule #2 from Kev’s Rules for Community/Online engagement - Address The Need

Rule #2 from Kev’s Rules for Community/Online engagement - Address The Need

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  • Kev&#x2019;s Rules for Community. Rule #2: Address The Need <br /> (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org) <br /> This is part two of a three part talk. <br />
  • Address the need. Everybody needs something. Often the challenge is figuring out what that is. <br />
  • Address the need. Everybody needs something. Often the challenge is figuring out what that is. <br />
  • The information out there can often be confusing. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dm-set/3435818474/ <br /> <br />
  • Sometimes people need guidance. There&#x2019;s too little information. There&#x2019;s too much information. Sometimes it just doesn&#x2019;t make sense. <br /> <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/lrargerich/2984777106/ <br />
  • People can feel isolated, alone. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/santoposmoderno/2781099277/ <br />
  • They&#x2019;re online to make connections. <br />
  • Sometimes the challenge is too great and they need help. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/chadpodoski/297127685/ <br />
  • Sometimes they want more information. <br />
  • Sometimes their frustrated and need to feel that someone is hearing them. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/nielsvk/258851215/ <br />
  • They want someone to listen. <br />
  • Sometimes they need support. Example of http://twitter.com/@seesmic <br />
  • Take a better look, make sure you understand what they need. Not what they&#x2019;re asking. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/andercismo/2349098787/ <br />
  • And remember, sometime people just need to feel validated. They need a hug. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dave77459/2795439787/ <br />
  • And remember, sometime people just need to feel validated. They need a hug. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dave77459/2795439787/ <br />
  • Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy. <br /> Twitter: @kevinmic <br /> http://kevinmic.com <br /> <br /> Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples. <br />

Rule#2: Address The Need Rule#2: Address The Need Presentation Transcript

  • Rule #2: Address The Need Kev’s Rules for Community
  • Address The Need
  • Everybody needs something... Address The Need
  • Everybody needs something... Address The Need ...we need to figure out what that is.
  • The information out there can be confusing... Courtesy: http://www.flickr.com/photos/dm-set/3435818474/
  • Maybe there’s too much information... Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
  • Maybe there’s too much information... ...or too little. Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
  • People can feel isolated... Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
  • People can feel isolated... ...alone. Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
  • Maybe they’re online to make connections...
  • Or because the challenge seems too great... Courtesy: http://www.flickr.com/photos/chadpodoski/297127685/
  • ..and they need more information.
  • Maybe they’re frustrated... Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
  • Maybe they’re frustrated... ...and need someone to hear them Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
  • They want someone to listen...
  • They want someone to support them.
  • Take a better look... Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
  • Take a better look... ...make sure you understand what they need. Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
  • And remember... Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
  • And remember... ...sometimes they just need to feel validated. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
  • And remember... ...sometimes they just need to feel validated. They need a hug. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
  • Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples