Rule #2: Address The Need


     Kev’s Rules
   for Community
Address The Need
Everybody needs something...




        Address The Need
Everybody needs something...




        Address The Need


                  ...we need to figure out what that is.
The information out there
   can be confusing...




                            Courtesy: http://www.flickr.com/photos/dm-...
Maybe there’s too much information...




                               Courtesy: http://www.flickr.com/photos/lrargerich/...
Maybe there’s too much information...

       ...or too little.




                               Courtesy: http://www.fli...
People can feel isolated...




                              Courtesy: http://www.flickr.com/photos/santoposmoderno/278109...
People can feel isolated...




    ...alone.
                              Courtesy: http://www.flickr.com/photos/santopos...
Maybe they’re online to make connections...
Or because the challenge
   seems too great...




                           Courtesy: http://www.flickr.com/photos/chadpo...
..and they need more information.
Maybe they’re frustrated...




                              Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
Maybe they’re frustrated...


...and need someone
     to hear them




                              Courtesy: http://www...
They want someone to listen...
They want someone to support them.
Take a
better look...




                 Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
Take a
better look...




                                       ...make sure you
                                        ...
And remember...




Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
And remember...

                                                              ...sometimes
                              ...
And remember...

                                                                 ...sometimes
                           ...
Kevin Micalizzi
  Social Media and Web Strategy



  http://kevinmic.com


Special thanks to Matt Turner (@onmatt)
       ...
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Rule#2: Address The Need

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Rule #2 from Kev’s Rules for Community/Online engagement - Address The Need

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  • Kev’s Rules for Community. Rule #2: Address The Need
    (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org)
    This is part two of a three part talk.
  • Address the need. Everybody needs something. Often the challenge is figuring out what that is.
  • Address the need. Everybody needs something. Often the challenge is figuring out what that is.
  • The information out there can often be confusing.

    Photo courtesy:
    http://www.flickr.com/photos/dm-set/3435818474/

  • Sometimes people need guidance. There’s too little information. There’s too much information. Sometimes it just doesn’t make sense.


    Photo courtesy:
    http://www.flickr.com/photos/lrargerich/2984777106/
  • People can feel isolated, alone.

    Photo courtesy:
    http://www.flickr.com/photos/santoposmoderno/2781099277/
  • They’re online to make connections.
  • Sometimes the challenge is too great and they need help.

    Photo courtesy:
    http://www.flickr.com/photos/chadpodoski/297127685/
  • Sometimes they want more information.
  • Sometimes their frustrated and need to feel that someone is hearing them.

    Photo courtesy:
    http://www.flickr.com/photos/nielsvk/258851215/
  • They want someone to listen.
  • Sometimes they need support. Example of http://twitter.com/@seesmic
  • Take a better look, make sure you understand what they need. Not what they’re asking.

    Photo courtesy:
    http://www.flickr.com/photos/andercismo/2349098787/
  • And remember, sometime people just need to feel validated. They need a hug.

    Photo courtesy:
    http://www.flickr.com/photos/dave77459/2795439787/
  • And remember, sometime people just need to feel validated. They need a hug.

    Photo courtesy:
    http://www.flickr.com/photos/dave77459/2795439787/
  • Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy.
    Twitter: @kevinmic
    http://kevinmic.com

    Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples.
  • Rule#2: Address The Need

    1. 1. Rule #2: Address The Need Kev’s Rules for Community
    2. 2. Address The Need
    3. 3. Everybody needs something... Address The Need
    4. 4. Everybody needs something... Address The Need ...we need to figure out what that is.
    5. 5. The information out there can be confusing... Courtesy: http://www.flickr.com/photos/dm-set/3435818474/
    6. 6. Maybe there’s too much information... Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
    7. 7. Maybe there’s too much information... ...or too little. Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
    8. 8. People can feel isolated... Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
    9. 9. People can feel isolated... ...alone. Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
    10. 10. Maybe they’re online to make connections...
    11. 11. Or because the challenge seems too great... Courtesy: http://www.flickr.com/photos/chadpodoski/297127685/
    12. 12. ..and they need more information.
    13. 13. Maybe they’re frustrated... Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
    14. 14. Maybe they’re frustrated... ...and need someone to hear them Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
    15. 15. They want someone to listen...
    16. 16. They want someone to support them.
    17. 17. Take a better look... Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
    18. 18. Take a better look... ...make sure you understand what they need. Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
    19. 19. And remember... Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
    20. 20. And remember... ...sometimes they just need to feel validated. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
    21. 21. And remember... ...sometimes they just need to feel validated. They need a hug. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
    22. 22. Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples
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