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Rule#2: Address The Need

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Rule #2 from Kev’s Rules for Community/Online engagement - Address The Need

Rule #2 from Kev’s Rules for Community/Online engagement - Address The Need

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  • Kev’s Rules for Community. Rule #2: Address The Need
    (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org)
    This is part two of a three part talk.
  • Address the need. Everybody needs something. Often the challenge is figuring out what that is.
  • Address the need. Everybody needs something. Often the challenge is figuring out what that is.
  • The information out there can often be confusing.

    Photo courtesy:
    http://www.flickr.com/photos/dm-set/3435818474/

  • Sometimes people need guidance. There’s too little information. There’s too much information. Sometimes it just doesn’t make sense.


    Photo courtesy:
    http://www.flickr.com/photos/lrargerich/2984777106/
  • People can feel isolated, alone.

    Photo courtesy:
    http://www.flickr.com/photos/santoposmoderno/2781099277/
  • They’re online to make connections.
  • Sometimes the challenge is too great and they need help.

    Photo courtesy:
    http://www.flickr.com/photos/chadpodoski/297127685/
  • Sometimes they want more information.
  • Sometimes their frustrated and need to feel that someone is hearing them.

    Photo courtesy:
    http://www.flickr.com/photos/nielsvk/258851215/
  • They want someone to listen.
  • Sometimes they need support. Example of http://twitter.com/@seesmic
  • Take a better look, make sure you understand what they need. Not what they’re asking.

    Photo courtesy:
    http://www.flickr.com/photos/andercismo/2349098787/
  • And remember, sometime people just need to feel validated. They need a hug.

    Photo courtesy:
    http://www.flickr.com/photos/dave77459/2795439787/
  • And remember, sometime people just need to feel validated. They need a hug.

    Photo courtesy:
    http://www.flickr.com/photos/dave77459/2795439787/
  • Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy.
    Twitter: @kevinmic
    http://kevinmic.com

    Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples.

Transcript

  • 1. Rule #2: Address The Need Kev’s Rules for Community
  • 2. Address The Need
  • 3. Everybody needs something... Address The Need
  • 4. Everybody needs something... Address The Need ...we need to figure out what that is.
  • 5. The information out there can be confusing... Courtesy: http://www.flickr.com/photos/dm-set/3435818474/
  • 6. Maybe there’s too much information... Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
  • 7. Maybe there’s too much information... ...or too little. Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
  • 8. People can feel isolated... Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
  • 9. People can feel isolated... ...alone. Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
  • 10. Maybe they’re online to make connections...
  • 11. Or because the challenge seems too great... Courtesy: http://www.flickr.com/photos/chadpodoski/297127685/
  • 12. ..and they need more information.
  • 13. Maybe they’re frustrated... Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
  • 14. Maybe they’re frustrated... ...and need someone to hear them Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
  • 15. They want someone to listen...
  • 16. They want someone to support them.
  • 17. Take a better look... Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
  • 18. Take a better look... ...make sure you understand what they need. Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
  • 19. And remember... Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
  • 20. And remember... ...sometimes they just need to feel validated. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
  • 21. And remember... ...sometimes they just need to feel validated. They need a hug. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
  • 22. Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples