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Rule#1: Be real
 

Rule#1: Be real

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Rule #1 from Kev's Rules for Community/Online engagement - Be Real.

Rule #1 from Kev's Rules for Community/Online engagement - Be Real.

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  • Kev&#x2019;s Rules for Community. Rule #1: Be Real <br /> (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org) <br /> This is part one of a three part talk. <br />
  • Don&#x2019;t be a bot. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/ittybittiesforyou/3422796884/ <br /> <br />
  • Your customers are people. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/thisparticulargreg/362937046/ <br /> <br />
  • The world&#x2019;s full of bots. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dancoulter/21042744/ <br />
  • The world&#x2019;s full of bots. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dancoulter/21042744/ <br />
  • The world&#x2019;s full of bots. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dancoulter/21042744/ <br />
  • The world&#x2019;s full of bots. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/dancoulter/21042744/ <br />
  • Being a person can help you stand out and build trust. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/vividbreeze/480057824/ <br /> <br />
  • Being a person can help you stand out and build trust. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/vividbreeze/480057824/ <br /> <br />
  • Being a person can help you stand out and build trust. <br /> <br /> Photo courtesy: <br /> http://www.flickr.com/photos/vividbreeze/480057824/ <br /> <br />
  • How can you be a person online? <br />
  • Be a face, not just a name (or logo). Take Frank at Comcast for example (http://twitter.com/comcastcares). Instead of having his logo on Twitter, he uses his own picture. It helps to foster a feeling that you are dealing with a real person. <br />
  • Be a face, not just a name (or logo). Take Frank at Comcast for example (http://twitter.com/comcastcares). Instead of having his logo on Twitter, he uses his own picture. It helps to foster a feeling that you are dealing with a real person. <br />
  • It&#x2019;s easy to see who&#x2019;s just broadcasting out, whether it&#x2019;s on Twitter, Facebook, or any other service. People are looking to engage with you, not just see you broadcast out. <br />
  • John Cass (http://twitter.com/johncass) is a great example of doing it right. John is always working to engage in conversations, not just broadcast information. <br />
  • Back to Frank at Comcast (http://twitter.com/comcastcares). He doesn&#x2019;t sound like an official PR machine. He has open conversations and gets the customers to the right place. <br />
  • Just be yourself. People want to communicate with people, not machines or corporate entities. <br />
  • Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy. <br /> Twitter: @kevinmic <br /> http://kevinmic.com <br /> <br /> Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples. <br />

Rule#1: Be real Rule#1: Be real Presentation Transcript

  • Rule #1: Be Real Kev’s Rules for Community
  • Don’t be a bot. Courtesy: http://www.flickr.com/photos/ittybittiesforyou/3422796884/
  • Courtesy: http://www.flickr.com/photos/thisparticulargreg/362937046/
  • Your customers are people. Courtesy: http://www.flickr.com/photos/thisparticulargreg/362937046/
  • Make $1000's each week with this free to join scheme!! And the world is full of bots... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • Hey, just added you to my Mafia family. You should accept my invitation! seriously full of bots.... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • Billionaire Real Estate Tycoon Plans To Create Millionaires In His New MLM Health Company... I mean honestly and truly full of bots... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet http://bit.ly/ tyoCi (via @mashable) They probably outnumber us. Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • Being a person can help you standout in a crowd... Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • Being a person can help you Hi! I’m Kevin... standout in a crowd... Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • Being a person can help you Hi! I’m Kevin... standout in a crowd... and build trust. Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • How to be a person?
  • Be a face... http://twitter.com/comcastcares
  • Be a face... http://twitter.com/comcastcares
  • Be a face... http://twitter.com/comcastcares not a name (or logo)!
  • don’t just broadcast...
  • ...have a conversation
  • Be open...
  • Be open... ...and honest.
  • Be Yourself!
  • Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples