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Rule#1: Be real

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Rule #1 from Kev's Rules for Community/Online engagement - Be Real. …

Rule #1 from Kev's Rules for Community/Online engagement - Be Real.

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  • Kev’s Rules for Community. Rule #1: Be Real
    (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org)
    This is part one of a three part talk.
  • Don’t be a bot.

    Photo courtesy:
    http://www.flickr.com/photos/ittybittiesforyou/3422796884/

  • Your customers are people.

    Photo courtesy:
    http://www.flickr.com/photos/thisparticulargreg/362937046/

  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • Being a person can help you stand out and build trust.

    Photo courtesy:
    http://www.flickr.com/photos/vividbreeze/480057824/

  • Being a person can help you stand out and build trust.

    Photo courtesy:
    http://www.flickr.com/photos/vividbreeze/480057824/

  • Being a person can help you stand out and build trust.

    Photo courtesy:
    http://www.flickr.com/photos/vividbreeze/480057824/

  • How can you be a person online?
  • Be a face, not just a name (or logo). Take Frank at Comcast for example (http://twitter.com/comcastcares). Instead of having his logo on Twitter, he uses his own picture. It helps to foster a feeling that you are dealing with a real person.
  • Be a face, not just a name (or logo). Take Frank at Comcast for example (http://twitter.com/comcastcares). Instead of having his logo on Twitter, he uses his own picture. It helps to foster a feeling that you are dealing with a real person.
  • It’s easy to see who’s just broadcasting out, whether it’s on Twitter, Facebook, or any other service. People are looking to engage with you, not just see you broadcast out.
  • John Cass (http://twitter.com/johncass) is a great example of doing it right. John is always working to engage in conversations, not just broadcast information.
  • Back to Frank at Comcast (http://twitter.com/comcastcares). He doesn’t sound like an official PR machine. He has open conversations and gets the customers to the right place.
  • Just be yourself. People want to communicate with people, not machines or corporate entities.
  • Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy.
    Twitter: @kevinmic
    http://kevinmic.com

    Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples.
  • Transcript

    • 1. Rule #1: Be Real Kev’s Rules for Community
    • 2. Don’t be a bot. Courtesy: http://www.flickr.com/photos/ittybittiesforyou/3422796884/
    • 3. Courtesy: http://www.flickr.com/photos/thisparticulargreg/362937046/
    • 4. Your customers are people. Courtesy: http://www.flickr.com/photos/thisparticulargreg/362937046/
    • 5. Make $1000's each week with this free to join scheme!! And the world is full of bots... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
    • 6. Hey, just added you to my Mafia family. You should accept my invitation! seriously full of bots.... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
    • 7. Billionaire Real Estate Tycoon Plans To Create Millionaires In His New MLM Health Company... I mean honestly and truly full of bots... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
    • 8. TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet http://bit.ly/ tyoCi (via @mashable) They probably outnumber us. Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
    • 9. Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
    • 10. Being a person can help you standout in a crowd... Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
    • 11. Being a person can help you Hi! I’m Kevin... standout in a crowd... Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
    • 12. Being a person can help you Hi! I’m Kevin... standout in a crowd... and build trust. Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
    • 13. How to be a person?
    • 14. Be a face... http://twitter.com/comcastcares
    • 15. Be a face... http://twitter.com/comcastcares
    • 16. Be a face... http://twitter.com/comcastcares not a name (or logo)!
    • 17. don’t just broadcast...
    • 18. ...have a conversation
    • 19. Be open...
    • 20. Be open... ...and honest.
    • 21. Be Yourself!
    • 22. Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples