Rule#1: Be real

  • 1,022 views
Uploaded on

Rule #1 from Kev's Rules for Community/Online engagement - Be Real. …

Rule #1 from Kev's Rules for Community/Online engagement - Be Real.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,022
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Kev’s Rules for Community. Rule #1: Be Real
    (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org)
    This is part one of a three part talk.
  • Don’t be a bot.

    Photo courtesy:
    http://www.flickr.com/photos/ittybittiesforyou/3422796884/

  • Your customers are people.

    Photo courtesy:
    http://www.flickr.com/photos/thisparticulargreg/362937046/

  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • The world’s full of bots.

    Photo courtesy:
    http://www.flickr.com/photos/dancoulter/21042744/
  • Being a person can help you stand out and build trust.

    Photo courtesy:
    http://www.flickr.com/photos/vividbreeze/480057824/

  • Being a person can help you stand out and build trust.

    Photo courtesy:
    http://www.flickr.com/photos/vividbreeze/480057824/

  • Being a person can help you stand out and build trust.

    Photo courtesy:
    http://www.flickr.com/photos/vividbreeze/480057824/

  • How can you be a person online?
  • Be a face, not just a name (or logo). Take Frank at Comcast for example (http://twitter.com/comcastcares). Instead of having his logo on Twitter, he uses his own picture. It helps to foster a feeling that you are dealing with a real person.
  • Be a face, not just a name (or logo). Take Frank at Comcast for example (http://twitter.com/comcastcares). Instead of having his logo on Twitter, he uses his own picture. It helps to foster a feeling that you are dealing with a real person.
  • It’s easy to see who’s just broadcasting out, whether it’s on Twitter, Facebook, or any other service. People are looking to engage with you, not just see you broadcast out.
  • John Cass (http://twitter.com/johncass) is a great example of doing it right. John is always working to engage in conversations, not just broadcast information.
  • Back to Frank at Comcast (http://twitter.com/comcastcares). He doesn’t sound like an official PR machine. He has open conversations and gets the customers to the right place.
  • Just be yourself. People want to communicate with people, not machines or corporate entities.
  • Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy.
    Twitter: @kevinmic
    http://kevinmic.com

    Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples.

Transcript

  • 1. Rule #1: Be Real Kev’s Rules for Community
  • 2. Don’t be a bot. Courtesy: http://www.flickr.com/photos/ittybittiesforyou/3422796884/
  • 3. Courtesy: http://www.flickr.com/photos/thisparticulargreg/362937046/
  • 4. Your customers are people. Courtesy: http://www.flickr.com/photos/thisparticulargreg/362937046/
  • 5. Make $1000's each week with this free to join scheme!! And the world is full of bots... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • 6. Hey, just added you to my Mafia family. You should accept my invitation! seriously full of bots.... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • 7. Billionaire Real Estate Tycoon Plans To Create Millionaires In His New MLM Health Company... I mean honestly and truly full of bots... Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • 8. TWEET IDEAS: 13 Things to Do on Twitter Besides Tweet http://bit.ly/ tyoCi (via @mashable) They probably outnumber us. Courtesy: http://www.flickr.com/photos/dancoulter/21042744/
  • 9. Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • 10. Being a person can help you standout in a crowd... Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • 11. Being a person can help you Hi! I’m Kevin... standout in a crowd... Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • 12. Being a person can help you Hi! I’m Kevin... standout in a crowd... and build trust. Courtesy: http://www.flickr.com/photos/vividbreeze/480057824/
  • 13. How to be a person?
  • 14. Be a face... http://twitter.com/comcastcares
  • 15. Be a face... http://twitter.com/comcastcares
  • 16. Be a face... http://twitter.com/comcastcares not a name (or logo)!
  • 17. don’t just broadcast...
  • 18. ...have a conversation
  • 19. Be open...
  • 20. Be open... ...and honest.
  • 21. Be Yourself!
  • 22. Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples