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I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting.
 

I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting.

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You don't get a second chance to make a great first impression. Have your project kickoff meetings become stale, remote, or awkward conversations? After having one too many unproductive (and ...

You don't get a second chance to make a great first impression. Have your project kickoff meetings become stale, remote, or awkward conversations? After having one too many unproductive (and occasionally sleepy) kickoffs, Happy Cog reinvented it's project definition process around full-day, interactive activities and collaborative design exercises. Kevin M. Hoffman will explore approaches for identifying business strategy, company culture, and project risks before you even shake your client's hand for the first time, and then walk you through the strategy behind Happy Cog's kickoff processes for clients like Zappos.com, Georgetown University, and the United States Holocaust Memorial Museum. #ias10

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  • Learned how effective these meeting techniques were when I was a client of Kevin's, and now putting them into practice as a kickoff leader at a new product mgmt role. Thanks again, Kevin. This is the gift that keeps giving.
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  • great meeting events etc
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  • Learned so much, shared with the rest of my team, hope to apply it. Thanks!
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  • Interessting kevin, thanks for shearing.
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  • Thanks Chris!
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    I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting. I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting. Presentation Transcript

    • I HATE SPORTS. @kevinmhoffman #kickoffs
    • I HATE SPORTS. @kevinmhoffman #kickoffs
    • I DON’T HATE SPORTS. @kevinmhoffman #kickoffs
    • I DON’T SPORTS. @kevinmhoffman #kickoffs
    • I DON’T UNDERSTAND SPORTS. @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • How to create a successful project culture, from the first meeting. @kevinmhoffman #kickoffs
    • Does a great kickoff meeting guarantee a great project? @kevinmhoffman #kickoffs
    • Does a great kickoff meeting guarantee a great project? NO! @kevinmhoffman #kickoffs
    • Does a great kickoff meeting guarantee a great project? NO! Does a lousy kickoff guarantee project problems? @kevinmhoffman #kickoffs
    • Does a great kickoff meeting guarantee a great project? YES. NO! Does a lousy kickoff guarantee project problems? @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • First impressions 1 are powerful & lasting. @kevinmhoffman #kickoffs
    • First impressions 1 are powerful & lasting. 2 Roles are unclear or hidden. @kevinmhoffman #kickoffs
    • First impressions 1 are powerful & lasting. 2 Roles are unclear or hidden. 3 Time & money is wasted. @kevinmhoffman #kickoffs
    • Trust. @kevinmhoffman #kickoffs
    • Good Meeting Design @kevinmhoffman #kickoffs
    • Meeting Basics @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • Facilitator Is a neutral servant Doesn’t evaluate Doesn’t contribute Coordinates/Manages @kevinmhoffman #kickoffs
    • Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards @kevinmhoffman #kickoffs
    • Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards Group Member Contributes ideas Stays positive Isn’t defensive Checks/balances @kevinmhoffman #kickoffs
    • Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards Group Member Leader Contributes ideas Designs the meeting Stays positive Selects attendees & roles Isn’t defensive Decides upon goals Checks/balances Becomes a group member @kevinmhoffman #kickoffs
    • Good Meeting Design @kevinmhoffman #kickoffs
    • Good Meeting Design @kevinmhoffman #kickoffs
    • Good Kickoff Meeting Design @kevinmhoffman #kickoffs
    • Kickoff @kevinmhoffman #kickoffs
    • Kickoff 1 Open process @kevinmhoffman #kickoffs
    • Kickoff 1 Open process 2 Actionable meeting goals @kevinmhoffman #kickoffs
    • Kickoff 1 Open process 2 Actionable meeting goals 3 Good ideas are everyone’s job @kevinmhoffman #kickoffs
    • Kickoff 1 Open process 2 Actionable meeting goals 3 Good ideas are everyone’s job 4 Learn more than people’s names @kevinmhoffman #kickoffs
    • 1 2 3 4 @kevinmhoffman #kickoffs
    • 1 Conference 2 3 4 @kevinmhoffman #kickoffs
    • 1 Conference 2 Business Strategy 3 4 @kevinmhoffman #kickoffs
    • 1 Conference 2 Business Strategy 3 Design Studio 4 @kevinmhoffman #kickoffs
    • 1 Conference 2 Business Strategy 3 Design Studio 4 Culture @kevinmhoffman #kickoffs
    • 1 Conference @kevinmhoffman #kickoffs
    • 1 Conference ★ Editorial direction @kevinmhoffman #kickoffs
    • 1 Conference ★ Editorial direction ★ Divide and conquer @kevinmhoffman #kickoffs
    • 1 Conference ★ Editorial direction ★ Divide and conquer ★ Open but custom attendance @kevinmhoffman #kickoffs
    • 1 Conference ★ Editorial direction ★ Divide and conquer ★ Open but custom attendance ★ Sufficient preparation @kevinmhoffman #kickoffs
    • Stakeholder “Frontloading” Conduct your full stakeholder interview phase before you hold your kickoff meeting. This provides content for kickoff exercises and a framework for you to test the expectations of stakeholders against the larger organization. @kevinmhoffman #kickoffs
    • Stakeholder “Frontloading”: Tips Find a personal connection to the subject early. Gather specific expectations regarding features and functionality. Be sure to inquire what are risks for project failure. Maintain an “off-the-record” tone. @kevinmhoffman #kickoffs
    • Stakeholder “Frontloading”: Roles This technique requires: @kevinmhoffman #kickoffs
    • Stakeholder “Frontloading”: Roles This technique requires: Facilitator Recorder Group Member @kevinmhoffman #kickoffs
    • Multiple Meetings Kickoffs at Happy Cog are never a single meeting. We define a core team, and then branch out from that core team into meetings that tackle the different layers of a project in different, appropriately sized and staffed sub- groups. @kevinmhoffman #kickoffs
    • Multiple Meetings: Roles This technique requires: @kevinmhoffman #kickoffs
    • Multiple Meetings: Roles This technique requires: Facilitator Recorder Group Member Leader @kevinmhoffman #kickoffs
    • 2 Business Strategy @kevinmhoffman #kickoffs
    • 2 Business Strategy ★ Identify must-haves @kevinmhoffman #kickoffs
    • 2 Business Strategy ★ Identify must-haves ★ Work across the organization @kevinmhoffman #kickoffs
    • 2 Business Strategy ★ Identify must-haves ★ Work across the organization ★ Assess fit between groups @kevinmhoffman #kickoffs
    • 2 Business Strategy ★ Identify must-haves ★ Work across the organization ★ Assess fit between groups ★ Surface points of contention @kevinmhoffman #kickoffs
    • Prioritization Card Sort Card sorts aren’t just for building sitemaps. A variation on the poker game “Pass the Trash,” you can use this technique to assess the priorities of a large organization, and if you play your cards right, assess the amount of variance between two organizations. @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 1 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 1 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 2 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 2 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 3 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 3 Topic 8 Topic 4 Topic 1 Topic 2 Topic 36 Topic Topic 7 5 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 4 Topic 7 8 Topic 4 Topic Topic 1 Topic 23 Topic Topic 6 Topic 5 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 4 Topic 7 Topic 8 Topic 1 Topic 23 Topic Topic 6 Topic 5 Topic 4 @kevinmhoffman #kickoffs
    • KEVIN Prioritization Card Sort: Step 5 Variation Topic 7 8 Topic 4 Topic Topic 1 Topic 23 Topic Topic 6 Topic 5 @kevinmhoffman #kickoffs
    • KEVIN Prioritization Card Sort: Step 5 Variation Topic 84 Topic Topic 7 Topic 1 Topic 5 Topic 23 Topic REMOVE Topic 6 SAVE @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 6 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 6 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 7 Topic 7 Topic 5 Topic 6 Topic 8 @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Step 7 1 2 3 4 Topic 7 Topic 5 Topic 6 Topic 8 KH KH KH KH @kevinmhoffman #kickoffs
    • Prioritization Card Sort: Analysis Topic Passes Average Client Avg. Happy Cog Avg. Variation Donate to a Specific Program 8 1.31 1 1.67 -0.67 Get Help 1 5.23 5.42 5 0.42 Integrated Events Calendar 12 1 0.14 2 -1.86 Reviews of New Technology 2 3.38 4.71 1.83 2.88 Services Organized by Topic 2 6 3.57 8.83 -5.26 Sign Up to be a Volunteer 0 1.53 1.28 1.83 -0.55 Simulations 0 2.31 3 0.33 2.67 Volunteer for a Specific Program 1 0.46 0 1 -1 Out of 10, n=13 Out of 10, n = 7 Out of 10, n = 6 @kevinmhoffman #kickoffs
    • Prioritization Card Sort This technique requires: Facilitator Recorder Group Member @kevinmhoffman #kickoffs
    • Priority & Feasibility Plot This is something we picked up from Henning Fischer at Adaptive Path’s UX Intensive. Have all participants evaluate a list of proposed features on a scale of 1 to 5, but limit the total allowed points to 3X the number of features. Plot the results. @kevinmhoffman #kickoffs
    • Priority & Feasibility Plot: Step 1 Feature or Functionality Priority Feasibility Donate to a Specific Program 2 5 Get Help 4 5 Integrated Events Calendar 5 1 Reviews of New Technology 3 1 Services Organized by Topic 1 3 Sign Up to be a Volunteer 3 3 Simulations 4 4 Volunteer for a Specific Program 2 2 Must total 24 24 24 @kevinmhoffman #kickoffs
    • Priority & Feasibility Plot: Analysis 5 Donate Get Help 4 Simulations 3 Volunteer Priority 2 Volunteer for a Specific Program 1 1 2 3 4 5 Feasibility @kevinmhoffman #kickoffs
    • Priority & Feasibility Matrix This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
    • 3 Design Studio @kevinmhoffman #kickoffs
    • 3 Design Studio ★ Develop shared vocabulary @kevinmhoffman #kickoffs
    • 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas @kevinmhoffman #kickoffs
    • 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas ★ Low risk @kevinmhoffman #kickoffs
    • 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas ★ Low risk ★ Build something! @kevinmhoffman #kickoffs
    • Design Studio/Prototyping Design studios have been around for awhile, but Todd Zaki Warfel made them sexy with his Prototyping book. Everyone starts with a blank grid, a pencil, and a time limit. Have them prototype, form groups of 2, present, then critique. Repeat until you get down to two large groups. @kevinmhoffman #kickoffs
    • Design Studio/Prototyping @kevinmhoffman #kickoffs
    • Design Studio/Prototyping United States Holocaust Memorial Museum Your Name: United States Holocaust Memorial Museum Your Name(s): November 9, 2009 November 9, 2009 @kevinmhoffman #kickoffs
    • Design Studio/Prototyping Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
    • Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
    • Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
    • Design Studio/Prototyping This technique requires: Facilitator Recorder Group Member Group Member @kevinmhoffman #kickoffs
    • Social Mania Based in part on their recent O’Reilly book Designing Social Interfaces, Social Mania is a card game created by Christian Crumlish and Erin Malone that allows encourages players build & ship hypothetical social experiences. It’s a great way to help “non-web” people understand the social web. Make sure you have prizes. @kevinmhoffman #kickoffs
    • Social Mania @kevinmhoffman #kickoffs
    • Social Mania! This technique requires: Facilitator Group Member Group Member @kevinmhoffman #kickoffs
    • Social Mania! This technique requires: Facilitator Facilitator Group Member Group Member @kevinmhoffman #kickoffs
    • 4 Culture @kevinmhoffman #kickoffs
    • 4 Culture ★ Create a new culture @kevinmhoffman #kickoffs
    • 4 Culture ★ Create a new culture ★ Explore and define values @kevinmhoffman #kickoffs
    • 4 Culture ★ Create a new culture ★ Explore and define values ★ Build trust & relationships @kevinmhoffman #kickoffs
    • 4 Culture ★ Create a new culture ★ Explore and define values ★ Build trust & relationships ★ Identify challenges & colleagues @kevinmhoffman #kickoffs
    • 20 Second “Gut” Test Show someone a series of websites. Give them 20 seconds to score their reaction to that site on a scale of 1 to 5. Compare the overall averages, averages by organizational division, and then follow up with folks on high and low scorers. @kevinmhoffman #kickoffs
    • 20 Second “Gut” Test Example A Rate your reaction to this website: Dislike Like 1 2 3 4 5 @kevinmhoffman #kickoffs
    • 20 Second Test This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
    • Design X Health Check We adapted the basic framework behind Austin Govella and Livia Labate’s User Experience Health Check to evaluate the visual aesthetic of individual functional components. Uses a methodology similar to the 20 second test, but evaluates individual interface components outside of their larger context. @kevinmhoffman #kickoffs
    • Design Experience Health Check Example Rate this element: Bad Good Importance 1 2 3 4 5 A2 Aesthetic Appeal 1 2 3 4 5 @kevinmhoffman #kickoffs
    • Design Experience Health Check This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
    • Design Experience Health Check This technique requires: Facilitator Group Member Leader @kevinmhoffman #kickoffs
    • Values Exploration Projects excel when you can identify shared values between you and your client. Internally, agree upon your own values about a particular aspect of your work, for example visual design. Then prepare an open discussion based on examples of each value. @kevinmhoffman #kickoffs
    • Values Exploration Happy Cog Visual Design Values Beautiful Typography Usability Less is More Understand Convention to Innovate @kevinmhoffman #kickoffs
    • Values Exploration This technique requires: Facilitator Recorder Group Member Leader @kevinmhoffman #kickoffs
    • A Few @kevinmhoffman #kickoffs
    • A Few @kevinmhoffman #kickoffs
    • A Few @kevinmhoffman #kickoffs
    • A Few Continuity. @kevinmhoffman #kickoffs
    • A Few Adaptation. @kevinmhoffman #kickoffs
    • A Few Depth. @kevinmhoffman #kickoffs
    • A Few Trust. @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs
    • @kickoffmeeting http://www.goodkickoffmeetings.com hoffman@happycog.com @kevinmhoffman #kickoffs
    • Q&A @kevinmhoffman #kickoffs
    • @kevinmhoffman #kickoffs