I HATE SPORTS.


@kevinmhoffman    #kickoffs
I         HATE SPORTS.


@kevinmhoffman   #kickoffs
I DON’T HATE SPORTS.


@kevinmhoffman   #kickoffs
I DON’T                    SPORTS.


@kevinmhoffman   #kickoffs
I DON’T UNDERSTAND SPORTS.


@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
How to create a
                    successful project culture,
                       from the first meeting.

@kevinmhoffm...
Does a great kickoff meeting
   guarantee a great project?




@kevinmhoffman     #kickoffs
Does a great kickoff meeting
   guarantee a great project?



                                 NO!



@kevinmhoffman     #ki...
Does a great kickoff meeting
   guarantee a great project?



                                     NO!

                Doe...
Does a great kickoff meeting
   guarantee a great project?



   YES.                              NO!

                Doe...
@kevinmhoffman   #kickoffs
First impressions
                           1   are powerful &
                               lasting.




@kevinmhoffman ...
First impressions
                           1   are powerful &
                               lasting.

                2...
First impressions
                                 1   are powerful &
                                     lasting.

     ...
Trust.


@kevinmhoffman   #kickoffs
Good Meeting Design


@kevinmhoffman   #kickoffs
Meeting Basics


@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
Facilitator
   Is a neutral servant
   Doesn’t evaluate
   Doesn’t contribute
   Coordinates/Manages




@kevinmhoffman    ...
Facilitator                        Recorder
   Is a neutral servant              Creates group memory
   Doesn’t evaluate ...
Facilitator                        Recorder
   Is a neutral servant              Creates group memory
   Doesn’t evaluate ...
Facilitator                        Recorder
   Is a neutral servant              Creates group memory
   Doesn’t evaluate ...
Good Meeting Design


@kevinmhoffman   #kickoffs
Good             Meeting Design


@kevinmhoffman   #kickoffs
Good Kickoff Meeting Design


@kevinmhoffman   #kickoffs
Kickoff




@kevinmhoffman   #kickoffs
Kickoff
                           1   Open process




@kevinmhoffman   #kickoffs
Kickoff
                           1   Open process

                 2     Actionable meeting goals




@kevinmhoffman   #...
Kickoff
                                 1    Open process

                       2     Actionable meeting goals


      ...
Kickoff
                                 1    Open process

                       2     Actionable meeting goals


      ...
1

  2

  3

  4
@kevinmhoffman   #kickoffs
1    Conference
  2

  3

  4
@kevinmhoffman   #kickoffs
1    Conference
  2    Business Strategy
  3

  4
@kevinmhoffman   #kickoffs
1    Conference
  2    Business Strategy
  3    Design Studio
  4
@kevinmhoffman   #kickoffs
1    Conference
  2    Business Strategy
  3    Design Studio
  4    Culture
@kevinmhoffman    #kickoffs
1    Conference




@kevinmhoffman   #kickoffs
1    Conference
 ★ Editorial direction




@kevinmhoffman   #kickoffs
1    Conference
 ★ Editorial direction
 ★ Divide and conquer




@kevinmhoffman   #kickoffs
1    Conference
 ★ Editorial direction
 ★ Divide and conquer
 ★ Open but custom attendance



@kevinmhoffman   #kickoffs
1    Conference
 ★      Editorial direction
 ★      Divide and conquer
 ★      Open but custom attendance
 ★      Sufficient...
Stakeholder “Frontloading”
Conduct your full stakeholder interview phase before
you hold your kickoff meeting.

This provid...
Stakeholder “Frontloading”: Tips
Find a personal connection to the subject early.
Gather specific expectations regarding fe...
Stakeholder “Frontloading”: Roles
This technique requires:




@kevinmhoffman          #kickoffs
Stakeholder “Frontloading”: Roles
This technique requires:

           Facilitator          Recorder

           Group Mem...
Multiple Meetings
Kickoffs at Happy Cog are never a single meeting.

We define a core team, and then branch out from that
co...
Multiple Meetings: Roles
This technique requires:




@kevinmhoffman          #kickoffs
Multiple Meetings: Roles
This technique requires:

           Facilitator          Recorder

           Group Member      ...
2    Business Strategy




@kevinmhoffman   #kickoffs
2    Business Strategy
 ★ Identify must-haves




@kevinmhoffman   #kickoffs
2    Business Strategy
 ★ Identify must-haves
 ★ Work across the organization




@kevinmhoffman   #kickoffs
2    Business Strategy
 ★ Identify must-haves
 ★ Work across the organization
 ★ Assess fit between groups



@kevinmhoffman...
2    Business Strategy
 ★      Identify must-haves
 ★      Work across the organization
 ★      Assess fit between groups
 ...
Prioritization Card Sort
Card sorts aren’t just for building sitemaps.

A variation on the poker game “Pass the Trash,” yo...
Prioritization Card Sort: Step 1




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 1
    Topic 1     Topic 2      Topic 3   Topic 4



    Topic 5     Topic 6      Topic 7   ...
Prioritization Card Sort: Step 2




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 2




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 3
    Topic 1     Topic 2      Topic 3   Topic 4



    Topic 5     Topic 6      Topic 7   ...
Prioritization Card Sort: Step 3

                   Topic 8
                    Topic 4
                     Topic 1
    ...
Prioritization Card Sort: Step 4

                            Topic 7 8
                             Topic 4
             ...
Prioritization Card Sort: Step 4
                   Topic 7


                 Topic 8       Topic 1
                     ...
KEVIN




Prioritization Card Sort: Step 5 Variation
                 Topic 7 8
                  Topic 4
                ...
KEVIN




Prioritization Card Sort: Step 5 Variation

                  Topic 84
                   Topic
   Topic 7      ...
Prioritization Card Sort: Step 6




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 6




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 7

    Topic 7     Topic 5          Topic 6   Topic 8




@kevinmhoffman         #kickoffs
Prioritization Card Sort: Step 7
 1               2               3                4
     Topic 7         Topic 5         ...
Prioritization Card Sort: Analysis
Topic                             Passes         Average                  Client Avg.  ...
Prioritization Card Sort
This technique requires:

           Facilitator          Recorder

           Group Member

@kev...
Priority & Feasibility Plot
This is something we picked up from Henning Fischer at
Adaptive Path’s UX Intensive.

Have all...
Priority & Feasibility Plot: Step 1
          Feature or Functionality                     Priority        Feasibility
   ...
Priority & Feasibility Plot: Analysis
                     5         Donate
                                              ...
Priority & Feasibility Matrix
This technique requires:

           Facilitator

           Group Member

@kevinmhoffman    ...
3    Design Studio




@kevinmhoffman   #kickoffs
3    Design Studio
 ★ Develop shared vocabulary




@kevinmhoffman   #kickoffs
3    Design Studio
 ★ Develop shared vocabulary
 ★ Volume of ideas




@kevinmhoffman   #kickoffs
3    Design Studio
 ★ Develop shared vocabulary
 ★ Volume of ideas
 ★ Low risk



@kevinmhoffman   #kickoffs
3    Design Studio
 ★      Develop shared vocabulary
 ★      Volume of ideas
 ★      Low risk
 ★      Build something!


@...
Design Studio/Prototyping
Design studios have been around for awhile, but
Todd Zaki Warfel made them sexy with his Prototy...
Design Studio/Prototyping




@kevinmhoffman   #kickoffs
Design Studio/Prototyping
   United States Holocaust Memorial Museum   Your Name:         United States Holocaust Memorial...
Design Studio/Prototyping



                Design Studio/Prototyping
                United States Holocaust Memorial Mu...
Design Studio/Prototyping
                United States Holocaust Memorial Museum
@kevinmhoffman       #kickoffs
Design Studio/Prototyping
                United States Holocaust Memorial Museum
@kevinmhoffman       #kickoffs
Design Studio/Prototyping
This technique requires:

           Facilitator          Recorder

           Group Member     ...
Social Mania
Based in part on their recent O’Reilly book Designing Social
Interfaces, Social Mania is a card game created ...
Social Mania
@kevinmhoffman   #kickoffs
Social Mania!
This technique requires:

           Facilitator

           Group Member         Group Member

@kevinmhoffma...
Social Mania!
This technique requires:

           Facilitator          Facilitator

           Group Member         Group...
4    Culture




@kevinmhoffman    #kickoffs
4    Culture
 ★ Create a new culture




@kevinmhoffman    #kickoffs
4    Culture
 ★ Create a new culture
 ★ Explore and define values




@kevinmhoffman    #kickoffs
4    Culture
 ★ Create a new culture
 ★ Explore and define values
 ★ Build trust & relationships


@kevinmhoffman    #kickoffs
4    Culture
 ★      Create a new culture
 ★      Explore and define values
 ★      Build trust & relationships
 ★      Ide...
20 Second “Gut” Test
Show someone a series of websites. Give them 20 seconds
to score their reaction to that site on a sca...
20 Second “Gut” Test
Example

                   A   Rate your reaction to
                            this website:
     ...
20 Second Test
This technique requires:

           Facilitator

           Group Member

@kevinmhoffman            #kickoffs
Design X Health Check
We adapted the basic framework behind Austin Govella and
Livia Labate’s User Experience Health Check...
Design Experience Health Check
Example
                           Rate this element:
                        Bad          ...
Design Experience Health Check
This technique requires:

           Facilitator

           Group Member

@kevinmhoffman   ...
Design Experience Health Check
This technique requires:

           Facilitator

           Group Member         Leader

@...
Values Exploration
Projects excel when you can identify shared values between
you and your client.

Internally, agree upon...
Values Exploration
Happy Cog Visual Design Values
Beautiful Typography
Usability
Less is More
Understand Convention to Inn...
Values Exploration
This technique requires:

           Facilitator          Recorder

           Group Member         Lea...
A Few


@kevinmhoffman   #kickoffs
A Few


@kevinmhoffman   #kickoffs
A Few


@kevinmhoffman   #kickoffs
A Few
                Continuity.


@kevinmhoffman      #kickoffs
A Few
                Adaptation.


@kevinmhoffman      #kickoffs
A Few
                Depth.


@kevinmhoffman    #kickoffs
A Few
                Trust.


@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kickoffmeeting
http://www.goodkickoffmeetings.com

          hoffman@happycog.com

@kevinmhoffman    #kickoffs
Q&A

@kevinmhoffman    #kickoffs
@kevinmhoffman   #kickoffs
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I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting.

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You don't get a second chance to make a great first impression. Have your project kickoff meetings become stale, remote, or awkward conversations? After having one too many unproductive (and occasionally sleepy) kickoffs, Happy Cog reinvented it's project definition process around full-day, interactive activities and collaborative design exercises. Kevin M. Hoffman will explore approaches for identifying business strategy, company culture, and project risks before you even shake your client's hand for the first time, and then walk you through the strategy behind Happy Cog's kickoff processes for clients like Zappos.com, Georgetown University, and the United States Holocaust Memorial Museum. #ias10

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I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting.

  1. 1. I HATE SPORTS. @kevinmhoffman #kickoffs
  2. 2. I HATE SPORTS. @kevinmhoffman #kickoffs
  3. 3. I DON’T HATE SPORTS. @kevinmhoffman #kickoffs
  4. 4. I DON’T SPORTS. @kevinmhoffman #kickoffs
  5. 5. I DON’T UNDERSTAND SPORTS. @kevinmhoffman #kickoffs
  6. 6. @kevinmhoffman #kickoffs
  7. 7. @kevinmhoffman #kickoffs
  8. 8. @kevinmhoffman #kickoffs
  9. 9. @kevinmhoffman #kickoffs
  10. 10. @kevinmhoffman #kickoffs
  11. 11. How to create a successful project culture, from the first meeting. @kevinmhoffman #kickoffs
  12. 12. Does a great kickoff meeting guarantee a great project? @kevinmhoffman #kickoffs
  13. 13. Does a great kickoff meeting guarantee a great project? NO! @kevinmhoffman #kickoffs
  14. 14. Does a great kickoff meeting guarantee a great project? NO! Does a lousy kickoff guarantee project problems? @kevinmhoffman #kickoffs
  15. 15. Does a great kickoff meeting guarantee a great project? YES. NO! Does a lousy kickoff guarantee project problems? @kevinmhoffman #kickoffs
  16. 16. @kevinmhoffman #kickoffs
  17. 17. First impressions 1 are powerful & lasting. @kevinmhoffman #kickoffs
  18. 18. First impressions 1 are powerful & lasting. 2 Roles are unclear or hidden. @kevinmhoffman #kickoffs
  19. 19. First impressions 1 are powerful & lasting. 2 Roles are unclear or hidden. 3 Time & money is wasted. @kevinmhoffman #kickoffs
  20. 20. Trust. @kevinmhoffman #kickoffs
  21. 21. Good Meeting Design @kevinmhoffman #kickoffs
  22. 22. Meeting Basics @kevinmhoffman #kickoffs
  23. 23. @kevinmhoffman #kickoffs
  24. 24. Facilitator Is a neutral servant Doesn’t evaluate Doesn’t contribute Coordinates/Manages @kevinmhoffman #kickoffs
  25. 25. Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards @kevinmhoffman #kickoffs
  26. 26. Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards Group Member Contributes ideas Stays positive Isn’t defensive Checks/balances @kevinmhoffman #kickoffs
  27. 27. Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards Group Member Leader Contributes ideas Designs the meeting Stays positive Selects attendees & roles Isn’t defensive Decides upon goals Checks/balances Becomes a group member @kevinmhoffman #kickoffs
  28. 28. Good Meeting Design @kevinmhoffman #kickoffs
  29. 29. Good Meeting Design @kevinmhoffman #kickoffs
  30. 30. Good Kickoff Meeting Design @kevinmhoffman #kickoffs
  31. 31. Kickoff @kevinmhoffman #kickoffs
  32. 32. Kickoff 1 Open process @kevinmhoffman #kickoffs
  33. 33. Kickoff 1 Open process 2 Actionable meeting goals @kevinmhoffman #kickoffs
  34. 34. Kickoff 1 Open process 2 Actionable meeting goals 3 Good ideas are everyone’s job @kevinmhoffman #kickoffs
  35. 35. Kickoff 1 Open process 2 Actionable meeting goals 3 Good ideas are everyone’s job 4 Learn more than people’s names @kevinmhoffman #kickoffs
  36. 36. 1 2 3 4 @kevinmhoffman #kickoffs
  37. 37. 1 Conference 2 3 4 @kevinmhoffman #kickoffs
  38. 38. 1 Conference 2 Business Strategy 3 4 @kevinmhoffman #kickoffs
  39. 39. 1 Conference 2 Business Strategy 3 Design Studio 4 @kevinmhoffman #kickoffs
  40. 40. 1 Conference 2 Business Strategy 3 Design Studio 4 Culture @kevinmhoffman #kickoffs
  41. 41. 1 Conference @kevinmhoffman #kickoffs
  42. 42. 1 Conference ★ Editorial direction @kevinmhoffman #kickoffs
  43. 43. 1 Conference ★ Editorial direction ★ Divide and conquer @kevinmhoffman #kickoffs
  44. 44. 1 Conference ★ Editorial direction ★ Divide and conquer ★ Open but custom attendance @kevinmhoffman #kickoffs
  45. 45. 1 Conference ★ Editorial direction ★ Divide and conquer ★ Open but custom attendance ★ Sufficient preparation @kevinmhoffman #kickoffs
  46. 46. Stakeholder “Frontloading” Conduct your full stakeholder interview phase before you hold your kickoff meeting. This provides content for kickoff exercises and a framework for you to test the expectations of stakeholders against the larger organization. @kevinmhoffman #kickoffs
  47. 47. Stakeholder “Frontloading”: Tips Find a personal connection to the subject early. Gather specific expectations regarding features and functionality. Be sure to inquire what are risks for project failure. Maintain an “off-the-record” tone. @kevinmhoffman #kickoffs
  48. 48. Stakeholder “Frontloading”: Roles This technique requires: @kevinmhoffman #kickoffs
  49. 49. Stakeholder “Frontloading”: Roles This technique requires: Facilitator Recorder Group Member @kevinmhoffman #kickoffs
  50. 50. Multiple Meetings Kickoffs at Happy Cog are never a single meeting. We define a core team, and then branch out from that core team into meetings that tackle the different layers of a project in different, appropriately sized and staffed sub- groups. @kevinmhoffman #kickoffs
  51. 51. Multiple Meetings: Roles This technique requires: @kevinmhoffman #kickoffs
  52. 52. Multiple Meetings: Roles This technique requires: Facilitator Recorder Group Member Leader @kevinmhoffman #kickoffs
  53. 53. 2 Business Strategy @kevinmhoffman #kickoffs
  54. 54. 2 Business Strategy ★ Identify must-haves @kevinmhoffman #kickoffs
  55. 55. 2 Business Strategy ★ Identify must-haves ★ Work across the organization @kevinmhoffman #kickoffs
  56. 56. 2 Business Strategy ★ Identify must-haves ★ Work across the organization ★ Assess fit between groups @kevinmhoffman #kickoffs
  57. 57. 2 Business Strategy ★ Identify must-haves ★ Work across the organization ★ Assess fit between groups ★ Surface points of contention @kevinmhoffman #kickoffs
  58. 58. Prioritization Card Sort Card sorts aren’t just for building sitemaps. A variation on the poker game “Pass the Trash,” you can use this technique to assess the priorities of a large organization, and if you play your cards right, assess the amount of variance between two organizations. @kevinmhoffman #kickoffs
  59. 59. Prioritization Card Sort: Step 1 @kevinmhoffman #kickoffs
  60. 60. Prioritization Card Sort: Step 1 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 @kevinmhoffman #kickoffs
  61. 61. Prioritization Card Sort: Step 2 @kevinmhoffman #kickoffs
  62. 62. Prioritization Card Sort: Step 2 @kevinmhoffman #kickoffs
  63. 63. Prioritization Card Sort: Step 3 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 @kevinmhoffman #kickoffs
  64. 64. Prioritization Card Sort: Step 3 Topic 8 Topic 4 Topic 1 Topic 2 Topic 36 Topic Topic 7 5 @kevinmhoffman #kickoffs
  65. 65. Prioritization Card Sort: Step 4 Topic 7 8 Topic 4 Topic Topic 1 Topic 23 Topic Topic 6 Topic 5 @kevinmhoffman #kickoffs
  66. 66. Prioritization Card Sort: Step 4 Topic 7 Topic 8 Topic 1 Topic 23 Topic Topic 6 Topic 5 Topic 4 @kevinmhoffman #kickoffs
  67. 67. KEVIN Prioritization Card Sort: Step 5 Variation Topic 7 8 Topic 4 Topic Topic 1 Topic 23 Topic Topic 6 Topic 5 @kevinmhoffman #kickoffs
  68. 68. KEVIN Prioritization Card Sort: Step 5 Variation Topic 84 Topic Topic 7 Topic 1 Topic 5 Topic 23 Topic REMOVE Topic 6 SAVE @kevinmhoffman #kickoffs
  69. 69. Prioritization Card Sort: Step 6 @kevinmhoffman #kickoffs
  70. 70. Prioritization Card Sort: Step 6 @kevinmhoffman #kickoffs
  71. 71. Prioritization Card Sort: Step 7 Topic 7 Topic 5 Topic 6 Topic 8 @kevinmhoffman #kickoffs
  72. 72. Prioritization Card Sort: Step 7 1 2 3 4 Topic 7 Topic 5 Topic 6 Topic 8 KH KH KH KH @kevinmhoffman #kickoffs
  73. 73. Prioritization Card Sort: Analysis Topic Passes Average Client Avg. Happy Cog Avg. Variation Donate to a Specific Program 8 1.31 1 1.67 -0.67 Get Help 1 5.23 5.42 5 0.42 Integrated Events Calendar 12 1 0.14 2 -1.86 Reviews of New Technology 2 3.38 4.71 1.83 2.88 Services Organized by Topic 2 6 3.57 8.83 -5.26 Sign Up to be a Volunteer 0 1.53 1.28 1.83 -0.55 Simulations 0 2.31 3 0.33 2.67 Volunteer for a Specific Program 1 0.46 0 1 -1 Out of 10, n=13 Out of 10, n = 7 Out of 10, n = 6 @kevinmhoffman #kickoffs
  74. 74. Prioritization Card Sort This technique requires: Facilitator Recorder Group Member @kevinmhoffman #kickoffs
  75. 75. Priority & Feasibility Plot This is something we picked up from Henning Fischer at Adaptive Path’s UX Intensive. Have all participants evaluate a list of proposed features on a scale of 1 to 5, but limit the total allowed points to 3X the number of features. Plot the results. @kevinmhoffman #kickoffs
  76. 76. Priority & Feasibility Plot: Step 1 Feature or Functionality Priority Feasibility Donate to a Specific Program 2 5 Get Help 4 5 Integrated Events Calendar 5 1 Reviews of New Technology 3 1 Services Organized by Topic 1 3 Sign Up to be a Volunteer 3 3 Simulations 4 4 Volunteer for a Specific Program 2 2 Must total 24 24 24 @kevinmhoffman #kickoffs
  77. 77. Priority & Feasibility Plot: Analysis 5 Donate Get Help 4 Simulations 3 Volunteer Priority 2 Volunteer for a Specific Program 1 1 2 3 4 5 Feasibility @kevinmhoffman #kickoffs
  78. 78. Priority & Feasibility Matrix This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
  79. 79. 3 Design Studio @kevinmhoffman #kickoffs
  80. 80. 3 Design Studio ★ Develop shared vocabulary @kevinmhoffman #kickoffs
  81. 81. 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas @kevinmhoffman #kickoffs
  82. 82. 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas ★ Low risk @kevinmhoffman #kickoffs
  83. 83. 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas ★ Low risk ★ Build something! @kevinmhoffman #kickoffs
  84. 84. Design Studio/Prototyping Design studios have been around for awhile, but Todd Zaki Warfel made them sexy with his Prototyping book. Everyone starts with a blank grid, a pencil, and a time limit. Have them prototype, form groups of 2, present, then critique. Repeat until you get down to two large groups. @kevinmhoffman #kickoffs
  85. 85. Design Studio/Prototyping @kevinmhoffman #kickoffs
  86. 86. Design Studio/Prototyping United States Holocaust Memorial Museum Your Name: United States Holocaust Memorial Museum Your Name(s): November 9, 2009 November 9, 2009 @kevinmhoffman #kickoffs
  87. 87. Design Studio/Prototyping Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
  88. 88. Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
  89. 89. Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
  90. 90. Design Studio/Prototyping This technique requires: Facilitator Recorder Group Member Group Member @kevinmhoffman #kickoffs
  91. 91. Social Mania Based in part on their recent O’Reilly book Designing Social Interfaces, Social Mania is a card game created by Christian Crumlish and Erin Malone that allows encourages players build & ship hypothetical social experiences. It’s a great way to help “non-web” people understand the social web. Make sure you have prizes. @kevinmhoffman #kickoffs
  92. 92. Social Mania @kevinmhoffman #kickoffs
  93. 93. Social Mania! This technique requires: Facilitator Group Member Group Member @kevinmhoffman #kickoffs
  94. 94. Social Mania! This technique requires: Facilitator Facilitator Group Member Group Member @kevinmhoffman #kickoffs
  95. 95. 4 Culture @kevinmhoffman #kickoffs
  96. 96. 4 Culture ★ Create a new culture @kevinmhoffman #kickoffs
  97. 97. 4 Culture ★ Create a new culture ★ Explore and define values @kevinmhoffman #kickoffs
  98. 98. 4 Culture ★ Create a new culture ★ Explore and define values ★ Build trust & relationships @kevinmhoffman #kickoffs
  99. 99. 4 Culture ★ Create a new culture ★ Explore and define values ★ Build trust & relationships ★ Identify challenges & colleagues @kevinmhoffman #kickoffs
  100. 100. 20 Second “Gut” Test Show someone a series of websites. Give them 20 seconds to score their reaction to that site on a scale of 1 to 5. Compare the overall averages, averages by organizational division, and then follow up with folks on high and low scorers. @kevinmhoffman #kickoffs
  101. 101. 20 Second “Gut” Test Example A Rate your reaction to this website: Dislike Like 1 2 3 4 5 @kevinmhoffman #kickoffs
  102. 102. 20 Second Test This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
  103. 103. Design X Health Check We adapted the basic framework behind Austin Govella and Livia Labate’s User Experience Health Check to evaluate the visual aesthetic of individual functional components. Uses a methodology similar to the 20 second test, but evaluates individual interface components outside of their larger context. @kevinmhoffman #kickoffs
  104. 104. Design Experience Health Check Example Rate this element: Bad Good Importance 1 2 3 4 5 A2 Aesthetic Appeal 1 2 3 4 5 @kevinmhoffman #kickoffs
  105. 105. Design Experience Health Check This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
  106. 106. Design Experience Health Check This technique requires: Facilitator Group Member Leader @kevinmhoffman #kickoffs
  107. 107. Values Exploration Projects excel when you can identify shared values between you and your client. Internally, agree upon your own values about a particular aspect of your work, for example visual design. Then prepare an open discussion based on examples of each value. @kevinmhoffman #kickoffs
  108. 108. Values Exploration Happy Cog Visual Design Values Beautiful Typography Usability Less is More Understand Convention to Innovate @kevinmhoffman #kickoffs
  109. 109. Values Exploration This technique requires: Facilitator Recorder Group Member Leader @kevinmhoffman #kickoffs
  110. 110. A Few @kevinmhoffman #kickoffs
  111. 111. A Few @kevinmhoffman #kickoffs
  112. 112. A Few @kevinmhoffman #kickoffs
  113. 113. A Few Continuity. @kevinmhoffman #kickoffs
  114. 114. A Few Adaptation. @kevinmhoffman #kickoffs
  115. 115. A Few Depth. @kevinmhoffman #kickoffs
  116. 116. A Few Trust. @kevinmhoffman #kickoffs
  117. 117. @kevinmhoffman #kickoffs
  118. 118. @kickoffmeeting http://www.goodkickoffmeetings.com hoffman@happycog.com @kevinmhoffman #kickoffs
  119. 119. Q&A @kevinmhoffman #kickoffs
  120. 120. @kevinmhoffman #kickoffs
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