Great Experiences Are Easy

Good morning. photo: Franco Folini Kevin M. Hoﬀman

In 1995... 70.5% U.S. households without computers

In 1995... 70.5% U.S. households without computers more than 82% U.S. households without Internet access

photo: Robert Isenberg

Kevin M. Hoﬀman

Great user experiences are if you ask the right questions. Kevin M. Hoﬀman

What is USER EXPERIENCE? Kevin M. Hoﬀman

YOU NEED APPLES

LOCATION

LOCATION CONTEXT

LOCATION CONTEXT FLOW

CONVERSATION.

Great user experience is deﬁning the CONVERSATION. Kevin M. Hoﬀman

Great conversation is asking the RIGHT QUESTIONS. Kevin M. Hoﬀman

5 Kevin M. Hoﬀman QUESTIONS

1. Who are you? Kevin M. Hoﬀman

2. Kevin M. Hoﬀman

2. What can I do for you? Kevin M. Hoﬀman

3. How do I do that? Kevin M. Hoﬀman

4. Can I trust you? Kevin M. Hoﬀman

Kevin M. Hoﬀman

useful number basecamp Kevin M. Hoﬀman

Kevin M. Hoﬀman

5. Will we continue this relationship? Kevin M. Hoﬀman

Every year...

Every year... 2 million visitors to the museum.

Every year... 2 million visitors to the museum. 25 million visitors to the website.

Kevin M. Hoﬀman

Does it clearly explain who we are? Kevin M. Hoﬀman

Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Kevin M. Hoﬀman

Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Is it as easy as it could be? Kevin M. Hoﬀman

Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Is it as easy as it could be? Is it convincing, and/or compelling? Kevin M. Hoﬀman

Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Is it as easy as it could be? Is it convincing, and/or compelling? Does it matter to them? Kevin M. Hoﬀman

Thank You! ..and have great conversations. Twitter: @kevinmhoffman Website: http://www.happycog.com Slides: http://www.slideshare.net/kevinmhoffman Kevin M. Hoffman

Great Who are Letting Go of The Words we?

Great Who are we? http://www.contentstrategy.com

Great What ca Mental Models n I do?

Great Usabilit http://www.sensible.com y

Great Buildin g trust. http://www.getmentalnotes.com

Great Why do es it ma Conscious Business tter?

Great Why do es it ma http://www.37signals.com/rework tter?

Great Experiences Are Easy

by Kevin Hoffman on Jul 13, 2010

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