With the redesign of Philadelphia’s premiere tourism website at VisitPhilly.com (formerly gophila.com), Happy Cog and it’s client the Greater Philadelphia Tourism Marketing Corporation (GPTMC) have made Philly appear as vibrant, as hip, and as engaging a city as it is in reality. This redesign resulted in a virtual representation of Philadelphia that is more emotionally compelling and immersive than ever before, yet still entirely credible and accurate to the endless possibilites of what you can do here. In a case study presented as a series of short, practical talks, Happy Cog’s Experience Director, Creative Director, and Development Directors will walk you their design and planning process to create this successful redesign, citing specific research techniques, conceptual approaches, and coding techniques as well as sharing examples of their works in progress that got them to this result.
Kevin M. Hoffman - Experience Director
Christopher Cashdollar - Creative Director
Jenn Lukas - Interactive Development Director
Mark Huot - Technology & Development Director
Greg Hoy - President
This presentation was designed by Chris Cashdollar.