Using Blogs & Other Social Media                Gain Presence, Enhance Reputation & Realize Business Development Opportuni...
Agenda     • Introductions     • Big Picture     • Panel Discussion     • Wrap Up     • Q&ACopyright © 2012 LexBlog, Inc, ...
Meet the Presenters                        Moderator:                        Kevin McKeown, President, LexBlog, Inc.      ...
How Do You Get Your Best Work?       relationships and word of mouthCopyright © 2012 LexBlog, Inc, All Rights Reserved   w...
Internet = Accelerator      Strategy First, Tools Second                                                                  ...
Internet 1998                                                     Source: http://news.bbc.co.uk/2/hi/technology/8552410.st...
Internet 2008                                                     Source: http://news.bbc.co.uk/2/hi/technology/8552410.st...
Don’t Fight the Trend...                                                     Source: http://www.mckinsey.com/Insights/MGI/...
Internet is Pervasive:                   What “They” Do Matters...      “Today the Internet is how we do (almost) everythi...
But Still...Why Bother?     •      40% of legal professionals surveyed said blogging            and social networking init...
Benchmark         • 7 out of the top 10 law firms blogging         • 6 out of the top 10 accounting firms bloggingCopyright ...
Begin with End in MindCopyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog....
Real-life Examples                                                              Source: http://www.chicagoiplitigation.com...
Real-life Examples                                                            Source: http://www.ctemploymentlawblog.com/C...
Real-life Examples                                                            Source: http://www.nybusinessdivorce.com/Cop...
Real-life Examples                                                                  Source: http://www.medlawblog.com/Copy...
Real-life Examples                                                         Source: http://hipaahealthlaw.foxrothschild.com...
Real-life Examples                                                           Source: http://www.constructionlawsignal.com/...
Panel DiscussionCopyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Questions?                                                 Kevin McKeown                                                 L...
Upcoming SlideShare
Loading in...5
×

PSMA: Using Blogs & Other Social Media moderated by Kevin McKeown, President of LexBlog, Inc.

443

Published on

Pittsburgh’s Rivers Club on 5/23/12

PSMA panel discussion topic:

"Using Blogs & Other Social Media: Your ticket to Gaining Presence, Enhancing Reputations & Realizing Business Development Opportunities."

Moderator: Kevin McKeown, President of LexBlog, Inc.

Blogger Panelists:

MIke Cassidy, Shareholder, Tucker Arensberg
Bill Maruca, Partner, Fox Rothschild
Lori Wisiewski Azzara, Associate, Cohen Seglias Pallis

Host by:

PSMA & Karen Come, Eckert Seamans

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
443
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • PSMA: Using Blogs & Other Social Media moderated by Kevin McKeown, President of LexBlog, Inc.

    1. 1. Using Blogs & Other Social Media Gain Presence, Enhance Reputation & Realize Business Development Opportunities May 23, 2012Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    2. 2. Agenda • Introductions • Big Picture • Panel Discussion • Wrap Up • Q&ACopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    3. 3. Meet the Presenters Moderator: Kevin McKeown, President, LexBlog, Inc. http://www.linkedin.com/in/kevinmckeown Panelists: Michael Cassidy, Shareholder, Tucker Arensberg http://www.linkedin.com/in/michaelacassidy William Maruca, Partner, Fox Rothschild LLP http://www.linkedin.com/pub/bill-maruca/6/b44/91 Lori Wisniewski Azzara, Associate, Cohen Seglias http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    4. 4. How Do You Get Your Best Work? relationships and word of mouthCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    5. 5. Internet = Accelerator Strategy First, Tools Second BLO G Facebook, Twitter, LinkedIn, or a Website are roads that lead to your Internet identity BLOGCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    6. 6. Internet 1998 Source: http://news.bbc.co.uk/2/hi/technology/8552410.stmCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    7. 7. Internet 2008 Source: http://news.bbc.co.uk/2/hi/technology/8552410.stmCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    8. 8. Don’t Fight the Trend... Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_mattersCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    9. 9. Internet is Pervasive: What “They” Do Matters... “Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.” Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    10. 10. But Still...Why Bother? • 40% of legal professionals surveyed said blogging and social networking initiatives have already helped their firms bring in new work. 1 • 78% of Executive-level buyers go online to search for outside legal & accounting professionals. 2 • 55% of in-house counsel say a law firm’s blog influences hiring decisions. 3 • 84% of in-house counsel perceive blogs as credible. 3 1 Source: ALM Legal Intelligence 2 Source: Greenfield/Belser 3 Source: InsideCounsel, Zeughauser Group & GreentargetCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    11. 11. Benchmark • 7 out of the top 10 law firms blogging • 6 out of the top 10 accounting firms bloggingCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    12. 12. Begin with End in MindCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    13. 13. Real-life Examples Source: http://www.chicagoiplitigation.com/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    14. 14. Real-life Examples Source: http://www.ctemploymentlawblog.com/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    15. 15. Real-life Examples Source: http://www.nybusinessdivorce.com/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    16. 16. Real-life Examples Source: http://www.medlawblog.com/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    17. 17. Real-life Examples Source: http://hipaahealthlaw.foxrothschild.com/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    18. 18. Real-life Examples Source: http://www.constructionlawsignal.com/Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    19. 19. Panel DiscussionCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    20. 20. Questions? Kevin McKeown LexBlog, Inc. President (206) 890-6858 kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×