Developing an Integrated                       Professional Presence in the                        Physical & Virtual Worl...
Meet the Presenters                     MODERATOR:                     Cindy Pladziewicz - Professional Development Perspe...
Agenda                   • Introductions                   • Setting the Frame                   • Internet 2012: The Curr...
Professional Presence                                                          Source: Image Credit                       ...
Stakeholders                                                          Source: Image Credit                                ...
Professional Development                                                     www.lexblog.com | (206) 890-6858 | kpm@lexblo...
Internet 2012                                                          Source: http://www.socialnomics.net/               ...
But Still...Why Bother?     •      40% of legal professionals surveyed said blogging            and social networking init...
How Do You Get Your Best Work?       relationships and word of mouth                                                     w...
Social networking is about cultivating     a more powerful online persona.                                                ...
Listen before you talk.                                                     www.lexblog.com | (206) 890-6858 | kpm@lexblog...
Internet = Accelerator                                              Strategy First, Tools Second                          ...
Begin with End in Mind                                                     www.lexblog.com | (206) 890-6858 | kpm@lexblog....
Real-life Examples                                                          Source: http://www.fromthesidebar.com         ...
Real-life Examples                                                          Source: http://www.theventurealley.com/       ...
Real-life Examples                                                          Source: http://thedailyrecord.com/generationjd...
Social Media in Motion                                                          Source: http://www.leadershipcloseup.com  ...
Social Media in Motion                                                     www.lexblog.com | (206) 890-6858 | kpm@lexblog....
Breakout Activity                                                     www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCo...
How can you use social media for your      profession, yourself & your lawyers?                          For More Resource...
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PDC Summer Conference Panel Presentatioin 071312

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The panel discussion explores how professional development folks can help lawyers to engage effectively with clients and colleagues in person and online. “The emphasis,” according to Cindy, “will be on how the two are intertwined and compliment each other, particularly on how building a strong Internet identity will help lawyers connect more quickly and broadly with colleagues, clients and referral sources.”

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  • PDC Summer Conference Panel Presentatioin 071312

    1. 1. Developing an Integrated Professional Presence in the Physical & Virtual Worlds: A Critical Component of Lawyer Development JULY 13, 2012 www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    2. 2. Meet the Presenters MODERATOR: Cindy Pladziewicz - Professional Development Perspectives PANELISTS: Kevin McKeown - President, LexBlog, Inc. Sheri Zachary - Director of Career Development, Saul Ewing Ceil O’Connor - Director of Professional Development & Pro Bono ! ! ! Initiatives, Cozen O’Connor Asher Bearman – Venture Capital Lawyer, DLA Piper LLP www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    3. 3. Agenda • Introductions • Setting the Frame • Internet 2012: The Current Reality • Cultivating Professional Presence Online • Real Life Examples • Breakout (if time allows) • Take Aways & Wrap up www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    4. 4. Professional Presence Source: Image Credit www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    5. 5. Stakeholders Source: Image Credit www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    6. 6. Professional Development www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    7. 7. Internet 2012 Source: http://www.socialnomics.net/ www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    8. 8. But Still...Why Bother? • 40% of legal professionals surveyed said blogging and social networking initiatives have already helped their firms bring in new work. 1 • 78% of Executive-level buyers go online to search for outside legal professionals. 2 • 55% of in-house counsel say a law firm’s blog influences hiring decisions. 3 • 84% of in-house counsel perceive blogs as credible. 3 1 Source: ALM Legal Intelligence 2 Source: Greenfield/Belser 3 Source: InsideCounsel, Zeughauser Group & Greentarget www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    9. 9. How Do You Get Your Best Work? relationships and word of mouth www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    10. 10. Social networking is about cultivating a more powerful online persona. www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    11. 11. Listen before you talk. www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    12. 12. Internet = Accelerator Strategy First, Tools Second www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    13. 13. Begin with End in Mind www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    14. 14. Real-life Examples Source: http://www.fromthesidebar.com www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    15. 15. Real-life Examples Source: http://www.theventurealley.com/ www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    16. 16. Real-life Examples Source: http://thedailyrecord.com/generationjd www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    17. 17. Social Media in Motion Source: http://www.leadershipcloseup.com www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    18. 18. Social Media in Motion www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    19. 19. Breakout Activity www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
    20. 20. How can you use social media for your profession, yourself & your lawyers? For More Resources: pdctakeaway.com Source: http://www.edelmandigital.com/2012/06/26/from-islands-to-ecosystem/ www.lexblog.com | (206) 890-6858 | kpm@lexblog.comCopyright © 2012 LexBlog, Inc, All Rights Reserved
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