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Internet Marketing Success
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Internet Marketing Success



Using the Web To Find Your Next Job

Using the Web To Find Your Next Job



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  • Run MySpace video
  • Find out what the demand is for your profession, how many people are searching for you?
  • Ask has anyone ever work in market research? Can you imagine 10 even 5 years ago, how long, how expensive it would be to produce this kind of valuable, precise data?Give unique examples of keyword research like an authors using Adwords to realize most popular title for their book. Although Adwords is primarily known to be a tool for businesses, I will show you in a minute the “job seeker” opportunity. But, first show
  • If I am a hiring manager looking online for local resources in Boston to help me fill a PM position, and I find an actual PM advertising in Adwords? I am going to be WOWED! Not only a PM with intuition, but save me or my company $20,000!
  • No PMs to be found!! Amazing! Imagine designing and running a PPC campaign, essentially my own recruiting business for myself as someone looking for a Marketing Executive Position? Imagine the impression on the hiring manager? Not the atypical job seeker waiting fand hoping for someone to find his Career Builder or Linkedin profile.
  • Such as Google ranking

Internet Marketing Success Internet Marketing Success Presentation Transcript

  • Internet Marketing Success
    Using the web to find your next job
    Kevin Conway
    Boston eMarketing Solutions
    “Feel free to invite me to your Linkedin Network”
  • The product for sale is YOU
    Have hiring managers and recruiters contact YOU
    Stand out among your piers
    TRULY “Think outside the box”.
    The internet is inundated with powerful tools for job seekers, many which are largely unknown
    Same product strategies can be used for jobs
    Cast your net far and wide
    Don’t limit yourself to linkedin or career builder
    Get familiar (even proficient) at other social sites, Facebook, MySpace, Squiddo, etc
    Market Yourself Online
  • Analyze and Monitor the demographics
    Linkedin’s audience has shifted younger, with the 18-24, and 25-35 year old segments both growing by nearly 15%.
    Facebookaudienceis maturing: In June of 2007, nearly over 35% of Facebook traffic came the 18-24 year old segment, compared to around 22% in June 2008
    Point is expand your networking horizon
    “Build it an they will come” does NOT apply – MUST DRIVE traffic to your profiles/web sites.
    A Little More About Social Sites
  • Research Market
    Capture Interest & Convert (to an action)
    Monitor your traffic
    Steps to Success
  • Research your market
    Use search engine tools
    Two primary search engine strategies
    Search Engine Optimization (SEO) – Organic Search
    Pay-per-Click (PPC) - Paid Search
    Core of internet market research is keyword research & analysis
    Research & Discovery
  • Discover HOW MANY people are looking for you?
    Keyword analysis – the heart of online market research
    Segment the analysis (design multiple strategies)
    Behavior keyword analysis
    Data Collection & Targeting
  • Google Adwords Keyword ToolResults for “Project Manager Boston”
  • Collect & Analyze data
  • So what do these numbers mean?
    A LOT of people are searching online for Project Manager in the Boston area
    BUT, are they ALL specifically looking to HIRE?
    Out of THOUSANDS of searches, there is a significant percentage looking to hire OR looking for a recruiting agency to find one for them (HEY , are you thinking what I’M THINKING?)
    Analyze the data
  • Google Results for PM BostonOver 6 Million Results and NO Project Managers to be FOUND!
  • Pay-per-click (PPC)
    Paid search engine advertising
    Only pay IF ad is clicked
    Highly targeted, High control
    Organic Searches (SEO)
    UNPAID (FREE) search engine advertising
    Little control, limited ability to target
    Most users click these sites (via lab tests)
    Requires high level of skill to get ranked
    Search Engine Marketing
  • What is Optimization?
    Internal Optimization
    Such as optimizing your Linkedin or Facebook profile
    Limited or no indexing by search engines
    Search Engine Optimization (external)
    How your web site or blog ranks in search engine
    Unlike social network profiles, a web site can be highly optimized for search engines.
    Search position based on keyword query
    Google has ranking algorithm
    HIGH positioning for “tier one” keywords has created many millionaires!
    Optimize! Optimize! Optimize!
  • Optimize your landing page for your audience
    Give them a reason to stay – Get their attention!
    Provide value (i.e. Free report, Expert blog)
    Convert visitor to take action
    Entice visitor to provide contact information
    Capture Interest & Convert
  • Amazing power to see activity of your web site visitors & online ads
    Using Web Analytics software can see how, how many, how long, how successful.
    Continually fine tune your online marketing campaign until successful
    Spy on your VisitorsThe Power of Web Analytics
  • Active Web Presence
    Web Site
    Write articles with RSS feeds
    Passive Presence
    Social networking
    Linkedin, Facebook, MySpace,
    Must Have an Active Online Presence
  • Don’t be afraid to promote yourself
    Dan Kennedy says “Shameless promotion is the key to success”
    Free to create and promote a blog
    Wordpress, Blogger
    Great way to exhibit your expertise and passion
    Personal Blog
  • Nancy has created her personal web site
    Highlights her career successes
    Is her site optimized for her targeted audience?
    Ex: Nancy is seeking a senior level position, “Business Development Manager”
    In August over 27,000 searches for this term
    Case Study
  • Nancy’s Web Site
  • SEO Report Results
    Title tags incomplete
    Meta tags missing (but today no big deal)
    Numerous keyword positioning issues
    Low keyword weight/density
    No keywords are bold
    No internal or external links
    No image alt tags
    SEO Analysis for Nancy’s Site
  • Few local businesses (and job seekers) are web savvy. In the land of the blind the one-eyed man gets to be king
    “90% of success is showing up” Woody Allen
    “Among all the people who might hire you, MOST will never hear about you.” Seth Godin
    Quotes from the Experts
  • A Picture is Worth ?Results of tier one keyword with 400K monthly search volume