Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hype

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Panelists for this 60-minute webinar are:

* Will Pinnell, Sabre Holdings director, mobile strategy and traveler solutions
* Sarah Kennedy Ellis, Sabre Travel Network manager for social solutions
* Kevin May, Tnooz editor and moderator

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  • Canadian market aquisition strategy for Travelocity: http://www.slideshare.net/ishmelev/sabre-canaidan-market-travel-city-canadian-market-acquisition
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Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hype

  1. 1. Tnooz & Sabre WebinarMobile and social media –Sort the facts from the hypeDecember 1, 2011
  2. 2. Kevin May Tnooz Editor & co-founder / ModeratorGene QuinnTnooz CEO & co-founder / Producer
  3. 3. Tnooz & Sabre WebinarMobile and social media –Sort the facts from the hype Poll no. 1
  4. 4. Mobile :Sort the facts from the hype Will Pinnell Director, Mobile Strategy & Traveler Solutions
  5. 5. Smartphones & Tablets Proliferate Globally 4 3.3B Moving to 5 billion within the next 3 years… 3 2 1.5B 1.38B 1.4B Mobile Web Users 0.9B > 1 Billion 0.8B 1 Source: Nielsen 0 Cars PCs Telephones Credit Cards TVs Mobile Phones5
  6. 6. Mobile Transactions Continue to Accelerate Mobile shoppers are expected to spend $119 billion globally on goods and services in 2015, up from $12 billion in 2009 Source: ABI Research Mobile Travel Spend in 2010 $180M Source: Phocuswright6
  7. 7. Global Text Messaging Exploding Wireless consumers now send more than 26 billion text messages per day and 1 billion picture and multimedia messages per day (a 300% growth from last year).Source: Taptu7
  8. 8. Tablet Growth Outstrips Smartphones 67 Million Tablet Devices Shipped by End ofYear8
  9. 9. Social Media is Pervasive9
  10. 10. Travel is seeing a convergence like other areas of mobility SO LO MO Social Local Mobile10
  11. 11. 7 Mobile Trends of the Future11
  12. 12. 1. 3-Dimensional Maps12 Google Maps for Android
  13. 13. 2. Live Visual Language Translation13 WordLens
  14. 14. 3. Non-GPS Landmark Recognition14 Google Goggles for Android
  15. 15. 4. Facial Recognition15 Facebook Mobile
  16. 16. 5. Monocular 3D Glasses-Free16 i3D Concept
  17. 17. 6. NFC & Mobile Payments Google Wallet
  18. 18. 7. Document Ubiquity & Available Everywhere18 Apple iCloud
  19. 19. Sabre’s Commitment toUnderstanding Travelers
  20. 20. An appropriate philosophy… “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new…”20
  21. 21. Understanding Travelers through Global Surveys Sabre is well positioned to understand both what operators & cruise lines & travelers need Road Casual Features (% Rated 6,7 on Interest) 2011 2009 2007 Leisure NA S-PAC LA EMEA Warrior Corporate Base: 803 800 745 237 256 310 202 200 201 200 Baggage tracker information 66 57 58 71 69 56 63 56 78 56 Receive driving directions to a specific destination 66 57 52 69 72 55 62 52 80 55 Flight notification 65 60 62 70 67 58 62 56 80 53 Ability to add/change flight seats 64 64 57 72 67 52 58 57 79 55 Auto re-accommodation 64 63 59 74 67 52 58 51 82 55 Access to frequent flyer or rewards account 61 54 NEW 70 63 48 57 49 78 46 Ability to request/book flight upgrades 61 53 52 67 67 47 60 53 75 47 Reserve taxi/ground transportation 57 46 NEW 60 65 45 52 45 71 50 Receive destination specific offers from local businesses 57 33 39 63 62 44 53 37 77 41 • Send itinerary through mobile device to a friend via e-mail or SMS 55 45 50 59 59 46 53 49 69 43  55% use a trip checklist, 44% in 2009  69% interested in information sent to take a virtual trip of your location,  71% interested to receive highly targeted and discounted offers based on places you have been and expressed interest  55% interested in discovering daily travel deals & weekend get-aways21
  22. 22. Defining & Segmenting Travelers22
  23. 23. Defining & Segmenting Travelers23
  24. 24. Defining & Segmenting Travelers24
  25. 25. Shop/ Book Air25
  26. 26. Shop/ Book Hotel & Ground26
  27. 27. Traveler Extras27
  28. 28. Traveler Extras28
  29. 29. Traveler Extras29
  30. 30. Social Media Usage30
  31. 31. Social Media Usage31
  32. 32. Understanding Travelers through TripCase Sabre is well positioned to understand what travelers both want and need  Targeted messaging yields unbelievably high click-through rates  Thousands of suggestions & feedback comments from travelers per month submitted through the App stores, the app, and social media outlets  Dynamic tools within the product are built and change based on what travelers tell us32
  33. 33. Bringing Innovation to Market throughTripCase
  34. 34. TripCase - Regarded as one of the World’s Top Travel Products34
  35. 35. iPhone Web Android BlackBerry35
  36. 36.  Hotel CRS’s  Agency mid-office  Activity  Attractions  Cruise  Ferry  Food & Drink  Ground Transportation  Meetings  Rail36
  37. 37. 37
  38. 38. Understanding Needs of Agencies & Travelers toEnhance Capabilities
  39. 39. Sabre’s Portfolio of Traveler-Facing Products Sabre Virtually There is the world’s number TripCase is a world-class consumer app GetThere Mobile is an extension of the one document delivery and itinerary service that enables travelers to manage their world’s leading travel and meeting39 that extends the agency brand and service. trips from any booking source. management solution.
  40. 40. Announcing…40
  41. 41. Our VisionThe Traveler of the Near Future
  42. 42. Concepts Explored  Intelligent Contextual Systems  Advanced Shopping and Booking Capabilities  Airline Employee Assignments via Mobile  RFID usage and Biometric Security  M-Commerce and Mobile Wallet  Telepresence and Virtual Meetings  Airline Portal for Meals & Entertainment  Virtual Hotel Concierge http://www.youtube.com/sabretravelnetwork42
  43. 43. ThankYou Will Pinnell Director, Mobile Strategy & Traveler Solutions Sabre M: (817) 658-8787 E: will.pinnell@sabre.com43
  44. 44. Tnooz & Sabre WebinarMobile and social media –Sort the facts from the hype Poll no. 2
  45. 45. 45
  46. 46. Social media stats 46
  47. 47. 47
  48. 48. 48
  49. 49. 49
  50. 50. 50
  51. 51. 51
  52. 52. 52*Gartner 2011
  53. 53. 53Semiocast – Oct 2011
  54. 54. 54
  55. 55. 55
  56. 56. 56*Accenture 2011 B2B Social Media Adoption Study
  57. 57. 57*AllFacebook.com, 2011
  58. 58. 58AllFacebook.com - 2011
  59. 59. 59
  60. 60. 60The Realtime Report - 2011
  61. 61. 61*WTM 2011
  62. 62. 62
  63. 63. 63
  64. 64. 64
  65. 65. 65
  66. 66. 66
  67. 67. 67
  68. 68. 68Gartner 2011
  69. 69. 69
  70. 70. 70Gartner 2011
  71. 71. 71*Buddy Media October 2011 State of Social Commerce
  72. 72. 72
  73. 73. 73
  74. 74. 74
  75. 75. 75
  76. 76. Social commerce automation 76
  77. 77. 77
  78. 78. Social commerce automation 78
  79. 79. 79
  80. 80. TIMELINE NARRATIVES 80
  81. 81. 81
  82. 82. 82
  83. 83. Tnooz & Sabre WebinarMobile and social media –Sort the facts from the hype Q&A
  84. 84. Tnooz & Sabre WebinarMobile and social media –Sort the facts from the hype Thank You! A webinar replay will be available on tnooz.com in a few days Please send your questions to Kevin May, kevin@tnooz.com

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