Is the best time to present ancillary offers to guest really at the time of booking? Or should suppliers work harder to anticipate buying decisions to make real-time, personalized offers when consumers make a purchase?
Big Data is transforming into decision analytics that enables travel suppliers to increase revenue and drive lasting loyalty by making up-sell and cross-sell offers to customers throughout the trip life-cycle, from booking through the trip’s completion.
What must travel suppliers do to ready their organizations to generate, in real-time, the right offer at the right time to the right person?
Tnooz and Nor1 presented a FREE webinar to look at the evolution of up-selling, the impact of mobile and who will win the battle for the consumer’s loyalty and travel dollars.
The webinar will address these and other audience questions:
How can a hotel company enhance its initiatives to drive incremental revenue by being data-driven?
What is the key to knowing what a traveler would be willing to pay for on top of an existing booking?
What should be avoided in order to ensure a traveler doesn’t feel his privacy is in question?
Panelists for this FREE webinar were:
Jason Bryant, Founder and co-CEO, Nor1
Henry Harteveldt, travel industry analyst, Hudson Crossing
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
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