It’s hard to look anywhere in the news these days – media, conferences, webinars – without seeing something about data. But is “big data” really transformational or just hype?
For sure, big data has impacted many industries and is fundamentally affecting consumers’ lives.
Big data has the potential to significantly shape the future of the travel industry, which historically has had access to plenty of data – such as loyalty programs and price optimization analytics.
However, big data is not just about volume but also about the variety, relevance and speed of data. Can companies turn this data into practical and powerful applications for business? What are the challenges? What’s next?
Amadeus recently released a study written by Tom Davenport, visiting professor at Harvard Business School, which examines the potential big data has for the travel industry – new products and services for customers, improved customer relationships, better decision support and cheaper, faster data processing.
the history of data in the travel industry
technical and operational challenges associated with big data
improving business operations
enhancing travel consumer experience
Panelists for the webinar:
Tom Davenport, visiting professor, Harvard Business School
Thomas Cauthen, vice president of travel intelligence sales, Amadeus
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz