Gone are the days of walking into a travel agency and saying, “I want to go to Orlando during my Christmas break”, then having the agent book the trip based on point-to-point travel to that destination.
Today, a traveler can say: “I’ve got some free time in late December, I want to go somewhere with sun, I have three small children, and I’m looking for flight less than four hours direct on an airline with television screens on every seat.”
Now the search experience is based on your inspiration and personal parameters. We search for trips based on suggestions that fit into a set of our personally established motivating factors, not necessarily where the suppliers drive us.
Add to the mix web-based crowd-sourcing and social media, and the entire dynamic of how we search, discover and choose travel has been turned on its head.
Panelists for this webinar are:
Alexandra Argüelles, Amadeus, VP of online account management and consulting services
Alek Vernitsky, GetGoing, co-founder and CEO