* The BIG Issues<br />Wednesday<br />12 October 2011<br />
Consumer<br />travel tech<br />
Industry travel tech<br />diverse and complicated<br />
* Distribution<br />* Search<br />* Social commerce<br />* Devices<br />
*Elephants in the room<br />
*Distribution<br />
*Tour operator via an agent<br />*Tour operator direct<br />*Independent (flight + accommodation)<br />
*Round-the-world<br />
*Distributors<br />
*New models<br />
* Self-guided tours<br />*Guided tours<br />*Single-day or multi-day tours<br />
* Sellers/agents/metasearch<br />
* Far too complicated to organise?<br />* Fragmentation prevents dominant players?<br />
*Search<br />
*The Big G<br />
*Just random results and ads?<br />
*And some maps...<br />
*Places Page...<br />
*Video, too...<br />
*Goggles? WTF?<br />
*Flights. Hummmm...<br />
*Buying content? No, expertise and technology<br />
* Search is gateway to product<br />*Search is gateway to content<br />*Search is gateway to social<br />
*Social commerce<br />
* Social is NOISE!<br />
* Social is fun!<br />
* Social is fun!<br />
* Social is helpful!<br />
* Social is great for brand!<br />
* Social doesn’t appeal to everyone  #boo<br />
* Social can be useful!<br />
* Social as ancillary!<br />
* Social as distribution channel!<br />
* Social is everything!<br />
* Social is opportunity!<br />*Travis booked a flight on Expedia to Cape Town<br />* Travis reviewed XYZhotelin Cape Town ...
* Social is everything and everywhere!<br />
*Devices<br />
* Always connected<br />
* Mini-computers<br />
* App-tastic<br />
* Out with the old...<br />
* ...in with the new<br />
* Tablets<br />
* Micro-managing<br />
* Distribution<br />* Search<br />* Social commerce<br />* Devices<br />
THANKS!<br />kevin@tnooz.com<br />@kevinlukemay<br />
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The BIG Issues - Four Pillars of Travel Tech

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Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking sector.

Published in: Business, Travel
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The BIG Issues - Four Pillars of Travel Tech

  1. 1. * The BIG Issues<br />Wednesday<br />12 October 2011<br />
  2. 2. Consumer<br />travel tech<br />
  3. 3. Industry travel tech<br />diverse and complicated<br />
  4. 4. * Distribution<br />* Search<br />* Social commerce<br />* Devices<br />
  5. 5.
  6. 6. *Elephants in the room<br />
  7. 7. *Distribution<br />
  8. 8. *Tour operator via an agent<br />*Tour operator direct<br />*Independent (flight + accommodation)<br />
  9. 9. *Round-the-world<br />
  10. 10. *Distributors<br />
  11. 11. *New models<br />
  12. 12. * Self-guided tours<br />*Guided tours<br />*Single-day or multi-day tours<br />
  13. 13. * Sellers/agents/metasearch<br />
  14. 14. * Far too complicated to organise?<br />* Fragmentation prevents dominant players?<br />
  15. 15. *Search<br />
  16. 16. *The Big G<br />
  17. 17. *Just random results and ads?<br />
  18. 18. *And some maps...<br />
  19. 19. *Places Page...<br />
  20. 20. *Video, too...<br />
  21. 21. *Goggles? WTF?<br />
  22. 22. *Flights. Hummmm...<br />
  23. 23. *Buying content? No, expertise and technology<br />
  24. 24. * Search is gateway to product<br />*Search is gateway to content<br />*Search is gateway to social<br />
  25. 25. *Social commerce<br />
  26. 26. * Social is NOISE!<br />
  27. 27. * Social is fun!<br />
  28. 28. * Social is fun!<br />
  29. 29. * Social is helpful!<br />
  30. 30. * Social is great for brand!<br />
  31. 31. * Social doesn’t appeal to everyone  #boo<br />
  32. 32. * Social can be useful!<br />
  33. 33. * Social as ancillary!<br />
  34. 34. * Social as distribution channel!<br />
  35. 35. * Social is everything!<br />
  36. 36. * Social is opportunity!<br />*Travis booked a flight on Expedia to Cape Town<br />* Travis reviewed XYZhotelin Cape Town on TripAdvisor<br />* Travis compared 5 tours of South Africa on TourRadar<br />* Travis installed Tripwolf’sCape Town iPhoneguide<br />* Travis booked travel insurance with World Nomads<br />…to things like:<br />* Travis boarded his flight to Cape Town on Virgin Atlantic<br />* Travis ate a steak at a Cape Town steak restaurant<br />* Travis was at Kruger National Park<br />* Travis added 154 new photos to album “Africa Safari”<br />
  37. 37. * Social is everything and everywhere!<br />
  38. 38. *Devices<br />
  39. 39. * Always connected<br />
  40. 40. * Mini-computers<br />
  41. 41. * App-tastic<br />
  42. 42. * Out with the old...<br />
  43. 43. * ...in with the new<br />
  44. 44. * Tablets<br />
  45. 45. * Micro-managing<br />
  46. 46. * Distribution<br />* Search<br />* Social commerce<br />* Devices<br />
  47. 47. THANKS!<br />kevin@tnooz.com<br />@kevinlukemay<br />
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