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THack @ WIT - Skyscanner presentation
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THack @ WIT - Skyscanner presentation

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Transcript

  • 1. ONE CLICK BUSINESSTRIPTaking the choice out of travel
  • 2. Who are we?• Milandro Santos• Joe Sarre• From Skyscanner
  • 3. What is it?Tool for planning business trips. Paste the address of yourmeeting into the search bar and we do the rest.
  • 4. Why?Planning business trips involves too much:• Researching• Collating• Choosing• Clicking
  • 5. Choice – SIN to TYO• 200 flight options• 350 hotels• Local transportation unknown
  • 6. Do I need so much choice?• Business travellers don’t need the absolute cheapest• They don’t need the most luxurious• They just need something that will get them to their meeting in good shape
  • 7. Solution• Make all the choices for the user• Apply heuristics to pick the best hotel and best flights• Business travelers, so within reason we don’t need the cheapest• Give them options to veto, rather than options to wade through• Give them one click
  • 8. What’s the least the user can do?Input: start address, meeting locations and timesOutput:1 flight ticket1 hotel1 set of local transport instructionsComplete instructions for the business trip
  • 9. Enter yourdetailsFrom addressDatesMeeting details
  • 10. Generated plan
  • 11. List of bookings
  • 12. Future Developments• Automated email of plan to PA• Login system and storage of “from” address• Browser integration – click any address to plan a meeting there• Social integration – plan a meeting with your contacts• Mobile integration – select any address to plan a meeting• Google calendar & outlook integration• Flight status integration with real time updates during the planned trip
  • 13. Commercial Opportunities• Within the range of viable options, we are currently making an arbitrary choice.• Airlines and hotels can influence this choice by paying CPC or CPA.• Travel agents can bid to become the provider on the end of the hotel or flights link• Could provide interface and heuristics as a whitelabel for OTAs or metasearch• Display advertising
  • 14. Marketing• Affiliate networks• Include a link in automatically generated outlook meeting requests• TBD
  • 15. APIs used (thank you)