App explosion: how B2B apps reinvent travel and create new services

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It’s no secret that B2C apps have connected travellers in new and rewarding ways. But it may not be as apparent that B2B apps are quickly reshaping the technology and service behind travel.

Learn more about a growing market for B2B apps and the technology behind the Sabre Red App Centre.

See examples of travel apps and also hear first-hand from the winner of the 2012 Sabre Red Appy Awards, about how they are tapping new markets worldwide with an innovative new travel app for agents.

Panellists for this webinar were:

Chip Gordon, marketing director, Sabre Travel Network
Doug Anderson, chief product officer, Limos.com

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  • The printing press first helped people more widely find out what was going on in the world, through the creation of newspapers and magazines. Then through TV and the telephone, we could access information in real-time (Remember calling for movie times, weather and the time?). Today, the Internet allows people to have all that information at their fingertips. Smartphones and mobile apps gave people access to those websites from anywhere. People want their information with the least amount of clicks possible, which is why mobile apps have evolved into basically simplified versions of a website.
  • The printing press first helped people more widely find out what was going on in the world, through the creation of newspapers and magazines. Then through TV and the telephone, we could access information in real-time (Remember calling for movie times, weather and the time?). Today, the Internet allows people to have all that information at their fingertips. Smartphones and mobile apps gave people access to those websites from anywhere. People want their information with the least amount of clicks possible, which is why mobile apps have evolved into basically simplified versions of a website.
  • Sabre Red Apps have the ability to be quickly and easily integrated into your workflow. Once an app is downloaded it will quickly become part of your normal workflow. With easy to use apps, they will only benefit each and every booking you make. Agencies access the Red App Centre to search for a wide range of applications. Here they can find and purchase a Red App that best meets their needs. The Red App can then be quickly deployed down to individual users. The result? A truly flexible agency ready to serve its customers' needs.
  • App explosion: how B2B apps reinvent travel and create new services

    1. 1. The app explosion:How B2B apps are reinventing travel and creating new service models Webinar December 4, 2012 Datalex (Ireland) Ltd. Copyright 2011 | www.datalex.com
    2. 2. KKevin May Gene QuinnEditor / Moderator CEO / Producer
    3. 3. PanelistsChip Gordon Doug AndersonSabre Travel Network Limos.comMarketing Director Chief Product Officer
    4. 4. Poll no. 1 Datalex (Ireland) Ltd. Copyright 2011 | www.datalex.com
    5. 5. Poll no. 2
    6. 6. The app explosion:How B2B apps are reinventing travel and creating new service models
    7. 7. How did it all begin?The need for Quick… Easy… Reliable… Access to information
    8. 8. Evolution
    9. 9. If you can think of it … … It is probably out there …… BUT, apps geared to travel professionals?
    10. 10. Sabre Red App Centre 10
    11. 11. Defining the B2B marketplace platform applications store
    12. 12. Red App Marketplace
    13. 13. Award-Winning Marketplace LAUNCHED MARCH 2012 70+ RED APPS AVAILABLE10,000+ DOWNLOADS SINCE LAUNCH 250+ AGENCIES IN 50+ COUNTRIES 120+ DEVELOPER APPLICATIONS
    14. 14. Red App CentreConnects travel buyers and developersOpens up a whole new world of possibilitiesIncreases speed to market for innovative appsGives travel buyers the tools they need to stay ahead
    15. 15. What do Red Apps mean for you? Customize the workspace Increase Efficiency Serve Customers more effectively Bring more Revenue Simplify workflow
    16. 16. Sabre Red AppsIntegrated seamlessly into your workflow
    17. 17. Effortlessly search Red App content
    18. 18. Developer creativity harnessed from around the world USA Argentina New Zealand Canada Sweden PeruAustralia UK BrazilColombia Israel SpainIndia Germany Ecuador Greece Chile Uruguay France
    19. 19. Sabre Red App SUPPORTED TECHNOLOGIESWrap applications built in a variety of internet or desktop technologies
    20. 20. Design Flexibility
    21. 21. Red App Developer ToolkitSTEP BY STEP WIZARD DOCUMENTATION SUPPORTSABRE COMMAND INTEGRATION PRESET TRIGGERED EVENTSDATA PRE-POPULATION TEST ENVIRONMENTSEVOLVE APPS TO RED APPS SIMULATION TEST DATA
    22. 22. Red Apps to FIT your needs Booking Quality Control E-mail Solutions Expense Management Traveler Profile Management Reporting Activity ReservationsRestaurant Reservations Agent Productivity Training
    23. 23. Command Translator
    24. 24. Command Translator
    25. 25. Command Translator
    26. 26. Event Finder
    27. 27. Preferred Hotels
    28. 28. Dynamic Calendar
    29. 29. Poll no. 3
    30. 30. Air, Hotel and Rental Car
    31. 31. Limos and Sedan
    32. 32. Has To Be a Better Way
    33. 33. Created a Sabre Red App That Achieves The Following: Search Search Compare Compare Book Book Directly Directly More than More than 370 370 through through 2000 2000 Destinations Destinations Sabre Sabre Providers 62 Countries 62 Countries Providers 24/7 24/7 Writes Writes < 1 min < 1 min Customer Customer Reservation Reservation to book to book Support Support To PNR To PNR
    34. 34. 11 Traveler is going from DTW >> LGA
    35. 35. 2 App is graphical and intuitive to use 2
    36. 36. App allows agents to pull in relevant trip details33
    37. 37. Agents reviews search results & makes selection44
    38. 38. Agent may add optional data & or clicks on the55 “Confirm” button to complete booking
    39. 39. 66 Segments are written to the PNR
    40. 40. Take Away…
    41. 41. Turn Us OnTurn Us On
    42. 42. Turn Us OnTurn Us On
    43. 43. Transform your business! Access Shop Download!
    44. 44. Join the movement
    45. 45. Contact InformationChip Gordon - SabreMarketing Directorchip.gordon@sabre.comDoug Anderson - Limos.comChief Product Officerdoug.anderson@limos.com
    46. 46. Q&A
    47. 47. Thank you! Thank You!Please send your questions and comments to Kevin May, kevin@tnooz.comReplay of today’s webinar and presentation will be Please available tomorrow at www.tnooz.com Datalex (Ireland) Ltd. Copyright 2011 | www.datalex.com

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