Abacus Hack Day Singapore - Winning hack

Members: Xu Chen-Jie, Ben Chen, Sam Chan, Henry Low E-Kiosk

Consumer Behaviour Model Problem Recognition Information Search Evaluation of Alternatives Purchase Post-Purchase Evaluation Internal Search Memory External Search Exposure Attention Comprehension Acceptance Retention Stimuli: Marketer Dominated & Other Dissatisfaction Satisfaction
Environmental
Influences
Culture
Social Class
Personal
Family
Situation
Individual
Differences
Resources
Motivation &
Involvement
Knowledge
Attitudes
Personality, Values
& Lifestyle
INPUT INFORMATION PROCESSING DECISION PROCESS INFLUENCES From: Consumer Behavior (1994). James F. Engel, Roger D. Blackwell & Paul W. Miniard. 7th. Edition. Dryden Press.

The Key to Consumer Behaviour
Consumer satisfaction will lead to future habitual purchase out of inertia.
Repeated purchasing reinforces tendency for habitual decision-making
Satisfaction  Repeat Purchase  Habit
Our objective is to change consumer behaviour by ensuring satisfaction with the purchase process

Travel still predominantly via traditional channels The Internet may be ubiquitous, but it still isn’t everything: Under a quarter (23%) of respondents do all their travel shopping on websites. From: PhoCusWright’s Traveller Technology Survey 2010

Transforming consumers into online buyers Try this ! Long Q ?

Pros and Cons vs. traditional TA
Pros
Less staff
Low cost / no cost
Handles larger volume
Always available (24x7)
Faster transaction deal
Auto user profile management
Cons
Less human talk
No bargain
System downtime

Pros and Cons vs. online TA
Pros
More secure (TA)
Continue your deal upon counter
No hacker/bandwidth concern
Membership card
Cons
Less volume handled

e-Kiosk Demonstration

Key features
Great way to market and cross-sell products and services
Secure as it is located onsite in agency office
Provide a transitional experience to agency online website
Support mixed service model (kiosk-to-counter)
Provide value-add service (e.g., hotel pic, traveller photos)
Self-help – e.g. re-schedule appointment with specific agent
Experience and knowledge of senior staff in-a-box (passport reminders, context-sensitive)

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Abacus Hack Day Singapore - Winning hack

by Kevin May on Oct 25, 2010

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Abacus Hack Day Singapore - Winning hack — Presentation Transcript