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Dominant Innovation

Dominant Innovation



Tutor: Jay Lee

Tutor: Jay Lee
Date: Dec 10th , 2010



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    Dominant Innovation Dominant Innovation Document Transcript

    • Dominant Innovation The secret of dominating the market Date: December 10th, 2010 Venue: CII Innovation Center, Shanghai Why should attend: 1. To dominate the market with systematic methodologies. 2. To achieve customer-centric product and service innovation. 3. To bridge the gap between product and customer needs with innovation strategies and methodologies. 4. To achieve long-term competitive advantages instead of short-term profits. 5. To be a successful innovator instead of follower in the market. 6. To get dominant innovation solution for your company. Hot line: 400-628-8980
    • Dominant Innovation The secret of dominating the market Introduction Innovation is not just about new product development, but it also refers to the creation of new value-added services to achieve better productivity and performance. Companies such as IBM, John Deere, Microsoft, Apple, Samsung, Nintendo, etc. are transforming to be Smart Service Business leaders. Companies should learn how to develop niche expertise with value-added innovation to compete globally. This Short Course introduces the concept and strategies for product and business innovation based on Dominant Design approach. Innovation Matrix tool for developing smart product service business will be introduced with case studies. Objectives: Innovation Matrix 1. To understand product and service systems 2. To learn how to develop strategies of service innovation 3. To formulate product and service Innovation from customer gaps (unmet needs) 4. To learn how to use the effective tools to identify innovative products/services opportunities Benefits: 1.You will get back with your own dominant solutions. 2.You will learn how to dominate the market with product and service innovation. 3.You will be able to bridge the gap between product and customer needs with dominant innovation tools. Case from previous event: The 4.You will learn profound experiences from real case Application of Dominant Innovation in studies. projector product and service design Who Should Attend: This program is designed for business executives, directors, managers, as well as product designers, and R&D engineers who currently have, or will have, responsibility for any aspect of planning, design, and implementation of new product design, manufacturing, and service business, including: • Chief Technology Officer • Chief Marketing Officer • Product Development Director • Innovation Director • Marketing Director • Product Director • Product Category Manager • R&D Director • Engineering Director • Technical Director & Manager • Marketing Research Manager • Business Development Manager • Customer Application Mangers December 10, 2010, CII Innovation Center Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com
    • Dominant Innovation The secret of dominating the market AGENDA Trainer: Pro. Jay Lee 1. Business trends and changing business Ohio Eminent Scholar; L.W. Scott Alter model Chair Professor, Unv. of Cincinnati • Changing service model Jay Lee is Ohio Eminent Scholar • Future trends of E-service and how E-service can a n d L . W. S c o t t A l t e r C h a i r deliver more unmet needs to customers Professor, University of Cincinnati; • Case studies: GE Medical to GE Healthcare Director of NSF Industry/University Technologies, John Deere, GM OnStar, etc. Cooperative Research Center on Intelligent Maintenance 2. Introduction of Dominant Design Systems; Founder of Dominant Innovation for product and service Systems Innovation; Changjiang Chair Professor and Dean of • Understand the innovation systems Advanced Industrial Technology Research Institute, a. Continuous Innovation Shanghai Jiao Tong University. b. Discontinuous Innovation c. Disruptive Innovation and Dominant Innovation Previously, Jay served as Director of Product • Introduction of product service systems Development and Manufacturing at United Technologies • Product design vs. service design Research Center (UTC Business Units including P&W • Product innovation vs. service Innovation Jet Engines, Otis Elevators, Carrier Air Conditioning, • Case studies: John Deere, Cargill, GE Aviation, GM Hamilton Sundstrand, UTC Fuel Cell, etc.) He served as Onstar. Program Director at National Science Foundation (NSF) • Value Shift Trend during 1991-1997 and managed a number of programs • Manufacturing Paradigm and Service Paradigm including Engineering Research Centers (ERCs) program, Industry/University Cooperative Research 3. Dominant design tools for product and Centers (I/UCRCs) program, and Design, Manufacture, service innovation and Industrial Innovation (DMII) Div.Furthermore, he • Key attributes of service innovation served as advisor for a number of academic institutions • Product Valued-Added Service Delivery including Johns Hopkins Univ.and Cambridge Univ. of • Innovation matrix: how to formulate product and UK. Etc. service innovation • Space Mapping of Customer Needs: how to find His current research focuses on dominant smart gaps product service design, smart autonomic computing, • Quality Function Deployment (QFD) for gaps and embedded infotronics technologies and smart priority mapping prognostics (supported by over 40 global companies • Examples: including Toyota, Boeing, GE Aviation, P&G, etc.) a. Transform smart microphone from sound delivery to content delivery Jay has published over 150 technical papers, 2 b. Wash Machine vs. Cloth Care Machine books, 5 patents, and 2 trademarks. What's more, he c. Nike shoes vs. Nike+ for running experiences is a world-renowned speaker who has delivered over • Case Studies 150 invited keynote Speeches at major international a. Avery Dennison Smart Label conferences. b. Smart Pen for communication services c. Lixing Battery for mobile power services 4. Innovation assessment tools 5. Group case studies & Coaching December 10, 2010, CII Innovation Center Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com
    • Dominant Innovation The secret of dominating the market China Institute for Innovation(CII) China Institute for Innovation is a consulting and academic organization established specifically to help Chinese companies, multinational organizations and government agencies to meet the needs for world-class expertise in innovation. CII is a leading innovation education, training, research, and networking institute in China. CII works with leaders of business, government, and non-profit organizations to bring them the very best tools, methods, and learning experiences to help their organizations become leading players in the 21st century. CII offers a wide variety of programs to help people at all levels and in all roles to understand and master the principles and practices of innovation, to help their organizations succeed in the innovation- driven economy. CII Innovation Center CII Innovation Center is a physical innovation and collaboration center. It is a platform where you come to brainstorm, to share, to learn, to collaborate, and to have fun. It is an innovation hub, and an idea factory. The center is designed by Langdon Morris, a senior partner of Innovationilabs, and a co-founder of China Institute for Innovatioin. We offer customized training programs, brainstorm sessions, collaboration events, and innovation space renting services for our clients. We leverage the collective intelligence to solve complex problems for our clients. Upcoming Events R&D Project Management Workshop Led by Ray Sheen, November 29-30, 2010 Shanghai PMP Preparation Training Led by Ray Sheen, December 2-3, 2010 Shanghai Dominant Innovation Workshop Led by Jay Lee, December 10, 2010 Shanghai Evolutionary Project Management Workshop Led by Niels Malotaux December 13-14, 2010 Beijing December 16-17, 2010 Shanghai Innovation Champion Certificate Workshop Led by Langdon Morris January 17-18, 2011, Shanghai January 20-21, 2011, Beijing Lean Innovation Led by Mark Adkins, January 20-21, 2011 Shanghai December 10, 2010, CII Innovation Center Shanghai Tel:400-628-8980 Email:marketing@innoenterprise.com