Kevin Leong | 510-220-0168 | [email_address]

Development Ecosystems Discovery Monetization Options Yes Yes C++ web-app web run-time native Yes No Objective C Yes No Java Yes No Java Yes No C# Yes No No No Yes Yes Yes Yes No Yes No Yes No Yes Yes No Yes Yes No Yes No Yes No Yes No Yes Yes web-app web run-time native web-app web run-time native © 2009 Mo’Blast

Discovery

Monetization

Mo’Blast - Who Are We? A Berkeley company + developers in Germany, France, Malaysia and China Cloud-based deep integration apps device + networking + web 2.0 services Our strategies Multiple lines of products Rely on the cloud to service thin clients Cross handsets with a standard user experience Go to market = app stores + white labels © 2009 Mo’Blast

A Berkeley company + developers in Germany, France, Malaysia and China

Cloud-based deep integration apps

device + networking + web 2.0 services

Our strategies

Multiple lines of products

Rely on the cloud to service thin clients

Cross handsets with a standard user experience

Go to market = app stores + white labels

Cloud-Deployed Mobile Applications © 2009 Mo’Blast

Platform-Neutral Mobile Clients Critical success factors Common user experience Common user interaction: action + navigation Cloud computing to service thin clients © 2009 Mo’Blast

Critical success factors

Common user experience

Common user interaction: action + navigation

Cloud computing to service thin clients

Sample Common UX (1 of 2) Menu + List + Chevron © 2009 Mo’Blast

Menu + List + Chevron

Sample Common UX (2 of 2) Back Button + Action + Photo © 2009 Mo’Blast

Back Button + Action + Photo

Side-by-Side Comparison (1 of 2) Local Search © 2009 Mo’Blast

Local Search

Side-by-Side Comparison (2 of 2) Local Search © 2009 Mo’Blast

Local Search

Development Comparison (1 of 2) Programming Style HTML, CSS, JavaScript Objective C Java Framework jQuery Cocoa Android Model DWR XML Parsing JSON Parsing View HTML, CSS Cocoa UI View Layout XML Controller JavaScript, JQuery Cocoa UI Control Android Activity + List Activity © 2009 Mo’Blast

Development Comparison (2 of 2) Pros Standard Web Technologies Many Standard UI Components Robust Layout XML Cons HTML5 not available yet Difficult Learning Curve No UX Style Installed Binary (Speed) Installed Binary (Speed) Installed Binary (Speed) Java Garbage Collection (GC) Reference Counting GC JavaScript is not object-oriented Emulator not accurate JSON + DWR JSON Parsing XML Parsing Slow WRT - No OpenGL, use Flash © 2009 Mo’Blast

Nokia WRT is not Web-App Nokia WRT Execution Installed on Device Round Trip to Server Implementation Deployment Cache & Cookie Platform Services Web App Simple AJAX Basic CSS + JS View (HTML) + Controller (JS) Installed on Device Model on the Cloud Complex Behavior Difficult without HTML5 No Quick Refresh Impossible without Ovi Store Discovery with Ovi Store Complex AJAX JavaScript Injection Advanced CSS + JS Server-Side Framework JavaScript in Browser Session Data Create Complex Behavior by Chaining Pages Can Refresh WAR Anytime Need to promote the URL No Discovery Can be Signed Still Evolving Security Issue Many Open Source Initiatives Limit Cookie on the Device JavaScript + SQLite Session & Cache on Web-Tier © 2009 Mo’Blast

Nokia WRT - Challenges Touch WRT 5.0 | Non-Touch WRT 3.2 Touch | Touch + Soft keys | Non-Touch + Soft keys Platform Services Camera, Photo Album, GPS, PIM, Call, etc. Not available in WRT 3.2 (Need to rethink your app) HTML/CSS/JavaScript pre-installed on device Fast and simpler programming model (no need to chain pages) Problem with mash-up App Token (use web proxy) Access to Nokia devices Nokia features a lot of different devices © 2009 Mo’Blast

Touch WRT 5.0 | Non-Touch WRT 3.2

Touch | Touch + Soft keys | Non-Touch + Soft keys

Platform Services

Camera, Photo Album, GPS, PIM, Call, etc.

Not available in WRT 3.2 (Need to rethink your app)

HTML/CSS/JavaScript pre-installed on device

Fast and simpler programming model (no need to chain pages)

Problem with mash-up App Token (use web proxy)

Access to Nokia devices

Nokia features a lot of different devices

Nokia WRT - Considerations Connecting to the Cloud REST API and JSON DWR - JavaScript to Java binding is more efficient Stick to Web Standards DHTML, CSS, JavaScript Avoid Java-centric JS Frameworks Internationalization Support Package multiple resources together Avoid Storing Data on Device Cookie Avoid State on the Web Tier © 2009 Mo’Blast

Connecting to the Cloud

REST API and JSON

DWR - JavaScript to Java binding is more efficient

Stick to Web Standards

DHTML, CSS, JavaScript

Avoid Java-centric JS Frameworks

Internationalization Support

Package multiple resources together

Avoid Storing Data on Device Cookie

Avoid State on the Web Tier

DEMO -- Local Search App © 2009 Mo’Blast

Nokia WRT - How to Get Started? Learn standard Web technologies DHTML, CSS, JavaScript Learn JQuery and Prototype framework Learn stateless RESTful API Learn how to use server-side caches ehcache or memcached Architect for on-demand/grid scaling on cloud Note: Kevin Leong taught these courses at SJSU ** Conducting survey ** © 2009 Mo’Blast

Learn standard Web technologies

DHTML, CSS, JavaScript

Learn JQuery and Prototype framework

Learn stateless RESTful API

Learn how to use server-side caches

ehcache or memcached

Architect for on-demand/grid scaling on cloud

Note: Kevin Leong taught these courses at SJSU ** Conducting survey **

Nokia WRT - Conclusions WRT is a Full-Fledged Environment Wrongly perceived as quick-and-dirty widget technology Mo’Blast Committed to Nokia WRT OVI Store is going to open a multitude of possibilities Still Some Unknowns How to be successful in OVI Store? How to be successful in international markets? How to plan for new releases? How to estimate development/deployment cycles? How to plan for new Nokia devices? © 2009 Mo’Blast

WRT is a Full-Fledged Environment

Wrongly perceived as quick-and-dirty widget technology

Mo’Blast Committed to Nokia WRT

OVI Store is going to open a multitude of possibilities

Still Some Unknowns

How to be successful in OVI Store?

How to be successful in international markets?

How to plan for new releases?

How to estimate development/deployment cycles?

How to plan for new Nokia devices?