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10 CREATIVE AND
INEXPENSIVE WAYS TO
MARKET YOUR
BUSINESS
Who is this guy?
               Kevin Lacassin
                Owner / Chef
About Kevin
    Good Food Catering Company– Tampa, FL
 Started Company from scratch in 2008
 Quickly became known as an upscale caterer
 Rapid growth was due to grass-roots sales &
  marketing techniques
 Focused on events, weddings and parties
 Started as a small caterer doing small parties
 Now we are a small caterer doing large events
Why Are We Here Today?
   Because business ($) doesn’t walk in the door
    by itself! You have to “build the machine”
   Marketing vs. Sales
   How to open your mind and think outside of the
    box
   You can get creative without spending a bundle
   You will leave here with an idea that will make
    you $1000.
Traditional Marketing

      Print Advertising (magazines)
    Online Advertising (websites, blogs)
              Bridal Shows
Traditional Marketing

           Pros
            ?
Traditional Marketing

                  Cons
                 -Expensive
             - Time Consuming
     -   - Tough to measure the ROI
“Creative” Marketing
                    Pros
                 Inxpensive
       -   One-on-One (it’s personal)
              - VERY targeted



                    Cons
                It takes effort!
   (if it were easy, everyone would do it)
Primary Marketing Tools
         Consistent Brand & Logo
 Professional Web Site – Get it done right!

        Professional Photography

             Media Exposure

  Social Media (FB, Twitter, Instagram)

     Networking (NACE, ABC, etc.)
Get Creative - #10
              Get a Blog – and Write!
         Best idea for Search Engine Optimization (SEO)
            Can be VERY targeted (key words in titles)
Allows you to build relationships through linking (to photographers,
                        wedding planners, etc.)
               Allows you to be an expert on a topic



                         Cost: Time
Get Creative - #9
  Make Your Social Media Visual!
People LOVE looking at photos!




                        Cost: Time
Get Creative - #7

                  Do a photo shoot
      Planners and Photographers LOVE doing photo shoots
               They utilize these shoots for marketing
        They may want to integrate the food, or just be fed!
Make it clear to the organizers what you want to get out of the shoot
          Get free press and free professional photography



                        Cost: $100-$150
Get Creative - #7

“Day of the Dead” Shoot
Get Creative - #7

Valentine’s Day Shoot
Get Creative - #7

Starlit Supper Shoot
Get Creative - #6

Coffee or Cocktail with a Pro
     Go into the appointment with a purpose
                    WII-FM?
        Go someplace local and/or unique
 Bring him/her something (hint: not a brochure)


            Cost: $10-$50
 (depending on how much they drink)
Get Creative - #5

           Happy Hour
           At Your Office
              Create a Signature Cocktail
                   Make fun signage
           Selectively invite a small group of
           clients, friends, COI, event pros, etc.



               Cost: $100-$150
Get Creative - #4

             Co-Host a Meet & Greet
 Team up with a vendor that has a storefront and a great reputation -
            Photography Studio, Wedding Planner, Florist

You provide food, beverage, etc. – They bring in their clients Win / Win




                         Cost: / $150-$450
Get Creative - #3

      Teach a Class




        Cost: / $100-$200
(better yet, have them pay you!)
Get Creative - #2

Make your Food the Star!
Handing out food samples is not a new concept

So… You need to find a way to make it unique




            Cost: / $30-$100
Get Creative - #2

        Make your Food the Star!
               Food Samples Should:
                       Reflect your style
   Be easy to eat (or bring them utensils, chopsticks, etc.)
                   Easy to heat or re-heat

             Have your logo and company info

                         Have a story

        Be fun and whimsical – Make it Memorable!
Get Creative - #2

    Make your Food the Star!




our “Cajun Paella” in a Chinese style to-go box
Get Creative - #1

     Host a Networking Lunch
You need to provide value and a REASON to attend

  Free food is not enough of a reason – WII-FM

Tapas Tuesday: How and why I created the concept


               Cost: / $100-$250
Get Creative - #1
      Networking Lunch
Make Your Guests Work For You!
Get Creative - #1
        Networking Lunch
      Make Your Guests Work
             For You!

                Facebook
               Instagram
                 Twitter
Get Creative - #1
Make it Top Notch!
Get Creative - #1

   Networking Lunch-Does it Work?
                               Hey Kevin!
Thanks for connecting with me on Linkedin. It reminded me I meant to shoot
   you a message to thank you for having us over the other week. We got to
   reconnect with <planner>, and because of that, we were able to
 book a wedding with one of her clients literally the following week.
        I really liked the intimate atmosphere and the food was superb!


Thanks again and we look forward to hopefully working with you guys in the
                                  future!
Get Creative!
Make the Most of Your Time Today
      Before you leave today –
     jot down your favorite idea

    On The Plane Ride Home –
   Revamp Your Marketing Plan
Get Creative!
                Questions?

Kevin Lacassin – Good Food Catering Company
                  Tampa, FL
  Contact me – kevin@goodfoodtampa.com

        Now Go Make Some Money!

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10 Creative Marketing Ideas-Catersource s2013

  • 1. 10 CREATIVE AND INEXPENSIVE WAYS TO MARKET YOUR BUSINESS
  • 2. Who is this guy? Kevin Lacassin Owner / Chef
  • 3. About Kevin Good Food Catering Company– Tampa, FL  Started Company from scratch in 2008  Quickly became known as an upscale caterer  Rapid growth was due to grass-roots sales & marketing techniques  Focused on events, weddings and parties  Started as a small caterer doing small parties  Now we are a small caterer doing large events
  • 4. Why Are We Here Today?  Because business ($) doesn’t walk in the door by itself! You have to “build the machine”  Marketing vs. Sales  How to open your mind and think outside of the box  You can get creative without spending a bundle  You will leave here with an idea that will make you $1000.
  • 5. Traditional Marketing Print Advertising (magazines) Online Advertising (websites, blogs) Bridal Shows
  • 7. Traditional Marketing Cons -Expensive - Time Consuming - - Tough to measure the ROI
  • 8. “Creative” Marketing Pros Inxpensive - One-on-One (it’s personal) - VERY targeted Cons It takes effort! (if it were easy, everyone would do it)
  • 9. Primary Marketing Tools  Consistent Brand & Logo  Professional Web Site – Get it done right!  Professional Photography  Media Exposure  Social Media (FB, Twitter, Instagram)  Networking (NACE, ABC, etc.)
  • 10. Get Creative - #10 Get a Blog – and Write! Best idea for Search Engine Optimization (SEO) Can be VERY targeted (key words in titles) Allows you to build relationships through linking (to photographers, wedding planners, etc.) Allows you to be an expert on a topic Cost: Time
  • 11. Get Creative - #9 Make Your Social Media Visual! People LOVE looking at photos! Cost: Time
  • 12. Get Creative - #7 Do a photo shoot Planners and Photographers LOVE doing photo shoots They utilize these shoots for marketing They may want to integrate the food, or just be fed! Make it clear to the organizers what you want to get out of the shoot Get free press and free professional photography Cost: $100-$150
  • 13. Get Creative - #7 “Day of the Dead” Shoot
  • 14. Get Creative - #7 Valentine’s Day Shoot
  • 15. Get Creative - #7 Starlit Supper Shoot
  • 16. Get Creative - #6 Coffee or Cocktail with a Pro Go into the appointment with a purpose WII-FM? Go someplace local and/or unique Bring him/her something (hint: not a brochure) Cost: $10-$50 (depending on how much they drink)
  • 17. Get Creative - #5 Happy Hour At Your Office Create a Signature Cocktail Make fun signage Selectively invite a small group of clients, friends, COI, event pros, etc. Cost: $100-$150
  • 18. Get Creative - #4 Co-Host a Meet & Greet Team up with a vendor that has a storefront and a great reputation - Photography Studio, Wedding Planner, Florist You provide food, beverage, etc. – They bring in their clients Win / Win Cost: / $150-$450
  • 19. Get Creative - #3 Teach a Class Cost: / $100-$200 (better yet, have them pay you!)
  • 20. Get Creative - #2 Make your Food the Star! Handing out food samples is not a new concept So… You need to find a way to make it unique Cost: / $30-$100
  • 21. Get Creative - #2 Make your Food the Star! Food Samples Should:  Reflect your style  Be easy to eat (or bring them utensils, chopsticks, etc.)  Easy to heat or re-heat  Have your logo and company info  Have a story  Be fun and whimsical – Make it Memorable!
  • 22. Get Creative - #2 Make your Food the Star! our “Cajun Paella” in a Chinese style to-go box
  • 23. Get Creative - #1 Host a Networking Lunch You need to provide value and a REASON to attend Free food is not enough of a reason – WII-FM Tapas Tuesday: How and why I created the concept Cost: / $100-$250
  • 24. Get Creative - #1 Networking Lunch Make Your Guests Work For You!
  • 25. Get Creative - #1 Networking Lunch Make Your Guests Work For You!  Facebook  Instagram  Twitter
  • 26. Get Creative - #1 Make it Top Notch!
  • 27. Get Creative - #1 Networking Lunch-Does it Work? Hey Kevin! Thanks for connecting with me on Linkedin. It reminded me I meant to shoot you a message to thank you for having us over the other week. We got to reconnect with <planner>, and because of that, we were able to book a wedding with one of her clients literally the following week. I really liked the intimate atmosphere and the food was superb! Thanks again and we look forward to hopefully working with you guys in the future!
  • 28. Get Creative! Make the Most of Your Time Today Before you leave today – jot down your favorite idea On The Plane Ride Home – Revamp Your Marketing Plan
  • 29. Get Creative! Questions? Kevin Lacassin – Good Food Catering Company Tampa, FL Contact me – kevin@goodfoodtampa.com Now Go Make Some Money!