2. Internet marketing in Vancouver, like elsewhere across the globe, is
growing at an unprecedented rate. Companies can cash in on this new
media wonder in so many areas. Marketing professionals offer eight
clear-cut areas where the fortune lies.
1. Content is ‘still' the king:
Google rewards higher quality content that is unique and informative.
This is quite significant, seeing that a late last year's survey showed this
mostly preferred search engine accounted for 65 per cent of searches.
Its latest concept of author rank, which enhances content authority, can
drive more traffic as well. Businesses can spread the content through
ebooks, blogs, podcasts, inforgraphics and others.
2. Go Mobile:
The simple fact is that businesses are driving their customers away if
they do not have mobile sites. Another survey by Adobe, the software
giant, indicates that tablets offered 68 per cent higher ROI than normal
PCs. Experts have also found that mobile phones account for more
open rate share than any other medium; and, it is growing.
3. 3. Know analytics and attribution modeling:
Know what is driving sales and conversions, because better data implies better
marketing. Increased adoption of conversion rate optimization, for
instance, earns better ROI from traffic generation through SEO, PPC and such
channels.
4. The power of gamification:
What do you think of your customers talking about your products to their
friends, in a way that is fun and that they can relate to each other? Sites such as
BigDoor, PunchTab and Badgeville are offering their best by enhancing the
reward systems and competition, and thus accentuating the user engagement.
4. 5. Inbound marketing:
As the traditional one-way outbound marketing gives way to inbound,
businesses can focus on earning customers' interest rather than buying it.
Unsurprisingly, companies have tripled their expenditure on blogs and social
media in the last two years for internet marketing in Vancouver.
6. Social media:
Studies revealed branding scores higher point than direct response on this
media. Yet, statistics shows only a dismal 20 per cent of the marketers are
measuring the returns from social media, while a whopping 80 per cent of
them are focusing on planning rather than on goals. Apparently, there is a huge
scope for improvement.
7. Design to gain:
What is common between web design, parallax design and responsive design?
The answer is simple: a substantial ROI. The better a website incorporated
these features, the more return companies can expect from their web
marketing strategy.
5. 8. Act local:
Google mentions 97 per cent of users search for local businesses
online in recent times. Companies can gain from working on
ways to display localized results for the local customers.
To conclude, businesses need to redefine their marketing
strategies to be counted as among the best. Significantly, these
days, it is mostly about standing out from the crowd with some
marketing tricks.
Web Marketing Vancouver specializes in web design, e-
commerce development, local search marketing and seo
vancouver. Its internet marketing in Vancouver focuses on
placing the clients websites on the first place of Google.
source: http://www.articlesbase.com/internet-marketing-
articles/8-things-you-must-not-ignore-in-internet-marketing-
6514083.html