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MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
MyRepresentatives Concepts & Vision
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MyRepresentatives Concepts & Vision

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Presentation outlining our vision and plans for MyRepresentatives

Presentation outlining our vision and plans for MyRepresentatives

Published in: News & Politics, Technology
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  • Agenda The problem Competition Potential opportunity Financing needs
  • MyRepresentatives will help you participate in politics from the comfort of your home and give news organizations new ways to generate Today: News organizations do not provide the basic tools you need to participate as an active and informed voter Do you get frustrated when you read about a city council vote on an important issue – after the vote has already taken place
  • How often have you read an article or watched TV news and wanted toe ngage with your representative right on the spot? What happened? Could you? Did you get frustrated and give up? The problem is traditional media sites don’t provide the tools to answer “Who are my representatives? Where do they stand? And how can I give feedback?”
  • MyRepresentatives will help you participate in politics from the comfort of your home and give news organizations new ways to generate Today: News organizations do not provide the basic tools you need to participate as an active and informed voter Do you get frustrated when you read about a city council vote on an important issue – after the vote has already taken place
  • We provide data for every level of government. Unlike the competition we provide information for federal, state and local representatives. This is a key differentiator as no acquiring the information is very difficult. Also, no one enables you to follow your representatives.
  • Provide a more targeted way for advertisers to target voters based on specific districts – providing the targeting of direct mail but at a fraction of the cost. taprovide politicians a lower-cost alternative to TV and direct mail thereby reducing the need for fundraising
  • Transcript

    • 1. Find. Follow. Engage. Connecting you with your political Representatives.
    • 2. The Problem : Do you know who your political representatives are? Or what they’re up to? <ul><ul><li>Today: No single source of federal, state and local information </li></ul></ul>
    • 3. The Problem : Do you ever read an article or watch the news and want to give feedback to your representative? <ul><li>Today: Media lack civic engagement tools </li></ul>
    • 4. The Opportunity : $5.6 billion to be spent on political advertising in 2012 <ul><li>Politicians want you to know who they are and what they’re doing for you </li></ul><ul><li>Advocacy groups want to influence your decisions and politicians’ positions </li></ul><ul><li>Media companies are fighting to grow or retain their share of the spending pie </li></ul><ul><li>Voters are looking for easy ways to get engaged </li></ul>
    • 5. The Solution : MyRepresentatives! <ul><li>Enter your address to see a list of all your representatives and candidates </li></ul>
    • 6. The Solution : MyRepresentatives! Select the representatives you want to receive updates from <ul><li>Check a box to subscribe to updates from your representatives </li></ul>
    • 7. The Solution : MyRepresentatives! <ul><li>Receive real time feeds from all your representatives </li></ul><ul><li>Agree, disagree and comment on your representatives updates </li></ul>Your political updates Steve Cohen Join me at the rally for common sense and learn why I voted for Obamacare @stevecohen on Twitter Chris Johnson I agree with Steve. But we should have had a public option as well. AC Wharton Congrats to Kevin and Brad for launching MyRepresentatives and making Memphis a leader in Gov 2.0 @AC Whartonon Twitter
    • 8. On the go? Use MyRepresentatives mobile app <ul><li>Use your GPS find your representatives </li></ul><ul><li>Give feedback anywhere </li></ul>
    • 9. Engage Anywhere : Give feedback on any site with the Feedback Anywhere app
    • 10. The Plan : Build the repository. Make it social. Integrate. Partner. <ul><li>Make it social: Provide the follow, feedback and sharing functionality on the Web and phone </li></ul><ul><li>Integrate: Provide easy integration tools. Build the functionality into content management systems and blogging platforms </li></ul><ul><li>Partner: Partner with media, software and Web development firms as a service they can provide to their customers </li></ul><ul><li>Go wide & deep: Become the single source for information about your elected officials in the 50 largest metro areas </li></ul>Media
    • 11. The Money: Advertising, licensing and subscriptions. <ul><li>Sell ad space: Politicians, advocacy groups and other advertisers can bid for advertising by district and other criteria. </li></ul><ul><li>Sell subscriptions: Politicians can upgrade to ad-free profiles </li></ul><ul><li>Private label: Split revenue or license service to existing media sites, advocacy groups, search engines and government agencies </li></ul><ul><li>License to VARs: Provide the service to Web developers and software providers as an offering to their customers. </li></ul>
    • 12. Key Milestones: Build. Sell. Partner. H1 2011 H2 2011 H1 2012 H2 2012 Product <ul><li>Find </li></ul><ul><li>Maps </li></ul><ul><li>Feedback anywhere </li></ul><ul><li>EZ Integration </li></ul><ul><li>Follow </li></ul><ul><li>Candidate Self-Service tools </li></ul><ul><li>Mobile </li></ul><ul><li>Spanish-language </li></ul><ul><li>Additional Languages </li></ul>Markets & Data <ul><li>Shelby </li></ul><ul><li>All federal and state representatives </li></ul><ul><li>Top ten counties </li></ul><ul><li>Top 50 counties </li></ul><ul><li>100% US all districts </li></ul><ul><li>Global expansion </li></ul>Revenue <ul><li>Sell advertising </li></ul><ul><li>Sell subscriptions </li></ul><ul><li>Media & CMS partnerships </li></ul><ul><li>Search Engine partnership </li></ul>
    • 13. Thank You! <ul><li>Kevin Mireles </li></ul><ul><li>[email_address] </li></ul><ul><li>@MyRepresent </li></ul><ul><li>(415) 690-8651 </li></ul>

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