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LBMA Event on Geofencing
 

LBMA Event on Geofencing

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I recently attended the LBMA Geofencing event in Toronto. This is my summary and thoughts on what I saw. ...

I recently attended the LBMA Geofencing event in Toronto. This is my summary and thoughts on what I saw.

For more info on the LBMA (Location Based Marketing Association) visit their website at www.thelbma.com

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    LBMA Event on Geofencing LBMA Event on Geofencing Presentation Transcript

    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing The LBMA @TheLBMA Asif Khan @AsifRKhan Alexis Zamkow @AlexisZamkow DMTI Spatial @DMTI_Spatial Maponics @Maponics Steve Anderson @Steve_Media Tim Berners-Lee @timberners_lee Nihal Mehta @nihalmehta Kerry Munro @KerryMunrois Saturday, September 21, 13
    • mars-philter.ca BIG DATA“90% OF ALL DATA IN THE WORLD HAS BEEN CREATED IN THE LAST 2 YEARS” IBM DATA IS COMING IN FAST, IN LARGE AMOUNTS AND FROM MANY DIFFERENT SENSORS. BUT WITH ALL OF THIS DATA, WE NEED TO USE HUMAN INTELLIGENCE TO UNCOVER INSIGHTS. Synopsis of the 2012 LBMA Event: Geofencing Let creatives take a bath in data http://bit.ly/IqJVvL Saturday, September 21, 13
    • mars-philter.ca BRANDS ARE MISSING OUT ON THE MOVE. 100,000 HOMES MOVE YEARLY! 27% OF CANADIANS SAY THEY WILL MOVE IN NEXT 2 YEARS. 81% OF PEOPLE MOVING SAID THEY WILL CHANGE STORES/BRANDS GROCERY, GAS AND MEDIA ARE THE HIGHEST CATEGORIES FOR SWITCHING. CANADA POST Synopsis of the 2012 LBMA Event: Geofencing http://www.slideshare.net/TheLBMA Saturday, September 21, 13
    • mars-philter.ca LAYERING DATA FROM RETAILER FROM SOCIAL FROM STATS CAN FROM GOOGLE FROM CANADA POST FROM ANYWHERE THE FUTURE BELONGS TO DATA AND GIS NIJA’S Synopsis of the 2012 LBMA Event: Geofencing http://www.giscloud.com Saturday, September 21, 13
    • mars-philter.ca USING TOOLS LIKE THE CANADA POST PRECISION TARGETER. LEARN ABOUT FAMILY SIZE LEARN ABOUT JOB TITLES LEARN ABOUT AVERAGE INCOME LEARN ABOUT EDUCATION DM TO FAMILIES WITH 3 KIDS THAT MAKE OVER 100K AND LIVE 10 MINUTES FROM STORE MAP THE CUSTOMER Synopsis of the 2012 LBMA Event: Geofencing http://www.canadapost.ca/cpo/mc/business/ tools/precisiontargeter/default.jsf? LOCALE=en&ecid=murl11007998 Saturday, September 21, 13
    • mars-philter.ca DATA BELONGS IN A DIGITAL BOX NOT A MAILBOX Synopsis of the 2012 LBMA Event: Geofencing WHY? MORE SECURE MORE PRIVATE MORE RELIABLE NO MORE JUNK MAIL Kerry Munro - digital delivery division Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing http://www.youtube.com/watch?v=pqHWAE8GDEk KLM CHECKIN SURPRISE SOCIAL + LOCATION = CUSTOMIZED LOYALTY Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing DON’T BUY PLAYERS BUY WINS IDENTIFY THE STATISTICS THAT MATTER. MONEYBALL CHANGED THE PROCESS OF MAKING DECISIONS. IT AFFECTED THE ECONOMIC FOOD CHAIN OF BASEBALL http://www.youtube.com/watch?v=L-ZHLfhU4vA Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing “IT ISN’T THE CONSUMER’S JOB TO KNOW WHAT THEY WANT” STEVE JOBS “IF YOU ASKED MY CUSTOMERS WHAT THEY WANTED THEY WOULD HAVE SAID A FASTER HORSE.” HENRY FORD Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing LOCATIONGEO FENCING IS A RADIUS AROUND A STORE OR LOCATION LOCATION IS NOT JUST MOBILE. LOCATION IS ANY MEDIA THAT CAN INFLUENCE A PLACE. Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing http://www.youtube.com/watch?feature=player_embedded&v=st5tlTj_YNY MAGNUM PLEASURE HUNT REWARDS FOR FINDING CHOCOLATE BONBONS Saturday, September 21, 13
    • mars-philter.ca HOW FAR WILL YOUR CUSTOMERS TRAVEL? Synopsis of the 2012 LBMA Event: Geofencing 45% OF CUSTOMERS WILL NOT TRAVEL FOR 10% OFF. BUT THEY WILL TRAVEL UP TO 30 MINUTES FOR 25% OFF. Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing + LOCATION + DATA + SOCIAL MEDIA THE SHOPPER IS NOW THE MOST IMPORTANT MEDIA Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing ING DIGITAL FREE THROW BOARDS CONNECT SOCIAL AND LOCATION http://youtu.be/24deLfYGH5E Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing PRIVACY DO YOU CARE? Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing THIS IS WHY LOCATION- BASED APPS ARE ENEMY ONE FOR CONSUMERS CONCERNED ABOUT PRIVACY. Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing POSITIVE AND NEGATIVE FEEDBACK IN REAL TIME. FIND OUT EXACTLY WHAT PEOPLE ARE SAYING ABOUT YOU OR YOUR BRAND. DATASIFT.COM Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing THE INTERNET WILL BE FIRST, USERS ARE REQUESTING IT NOW. RETAILERS WILL BE SECOND. RETAILERS HAVE BEEN COLLECTING DATA FOR YEARS THIS MAY COME TO AN END TIM BERNERS-LEE DEMAND YOUR DATA FROM GOOGLE AND FACEBOOK http://bit.ly/HMo6Td Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing GETTING THE SHOPPER’S DATA WILL MEAN GIVING SOMETHING UP AND BEING HONEST. Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing WITH SOCIAL DATA WE CAN START TO MAXIMIZE THE POSITIVE AND MINIMIZE THE NEGATIVE. START COLLECTING SOCIAL AND SEARCH DATA THAT WILL HELP GATHER SHOPPER INSIGHTS. THERE ARE 40,280 MOMS IN CANADA WITH KIDS BETWEEN THE AGES OF 0-12YRS OLD ON FACEBOOK. Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing LOCATION TOOLS FOR PROJECTS AND CLIENTS Saturday, September 21, 13
    • mars-philter.ca LIVEHOODS.ORG Synopsis of the 2012 LBMA Event: Geofencing LIVEHOODS PLOTTING ON MAP. UNDERSTAND THE FLOW OF PEOPLE AND NEIGHBOURHOODS. CREATIVELY USING THE DATA TO MAKE MORE INFORMED DECISIONS. Saturday, September 21, 13
    • mars-philter.ca SOCIAL MEDIA MOMENT LOCAL RESPONSE HELPS MARKETERS REPOND TO REAL TIME CONSUMER INTENT HTTPS://LOCALRESPONSE.COM Synopsis of the 2012 LBMA Event: Geofencing Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing Front Flip http://www.youtube.com/watch?feature=player_embedded&v=gDE052nzHxI Saturday, September 21, 13
    • mars-philter.ca BANJO TOOK 9 MONTHS TO REACH 1 MILLION USERS. FACEBOOK TOOK 12 MONTHS. Synopsis of the 2012 LBMA Event: Geofencing REAL TIME VIEW OF WHAT’S HAPPENING ANYWHERE IN THE WORLD. Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing http://vimeo.com/37709985 Saturday, September 21, 13
    • mars-philter.ca SEARCH GOING SOCIAL, SOCIAL GOING MOBILE YOU SELECT YOUR ACTIVITY AND YOUR LOCATION. FRIENDS AROUND YOU RECOMMEND PLACES OR MOVIES IN REAL TIME. IF YOU REFER A PLACE OR MOVIE AND YOUR FRIEND LIKES IT, YOU GET BADGES. Synopsis of the 2012 LBMA Event: Geofencing Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing LOCATION APPS FOR FUN Saturday, September 21, 13
    • mars-philter.ca IT’S 10PM DO YOU KNOW WHERE YOUR KIDS ARE? THEY KNOW WHERE YOU ARE. Synopsis of the 2012 LBMA Event: Geofencing Saturday, September 21, 13
    • mars-philter.ca REAL TIME SCHOOL BUS LOCATIONS ANYTIME ANYWHERE Synopsis of the 2012 LBMA Event: Geofencing Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing http://vimeo.com/35375509 Saturday, September 21, 13
    • mars-philter.ca Synopsis of the 2012 LBMA Event: Geofencing UNDERSTANDING THE VALUE OF DATA WILL HELP YOU MAKE MORE EDUCATED AND STRATEGIC DECISIONS ABOUT MARKETING IN A DIGITAL WORLD. Saturday, September 21, 13
    • mars-philter.ca THANKS. 167 King Street East, Second Floor Toronto, Ontario, M5A 1J4 416.365.0460 www.mars-philter.ca @marsphilter Synopsis of the 2012 LBMA Event: Geofencing @kevinhisko kevin@philtercommunications.com Toronto, Canada · http://www.philtercommunications.com Saturday, September 21, 13