How The Internet Can Change Your Career Path

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Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.

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How The Internet Can Change Your Career Path

  1. 1. HOW THE INTERNET CAN CHANGE YOUR CAREER PATH philtercommunications.com St. Clement’s School
  2. 2. WHAT’S YOUR PERSONAL BRAND? philtercommunications.com St. Clement’s School http://bit.ly/V83q2E
  3. 3. START WITH SEARCH “77% OF ALL RECRUITERS ... RUN AN ONLINE SEARCH FOR THE CANDIDATE PRIOR TO CONTACTING, YET ONLY 29% OF STUDENTS USE SOCIAL NETWORKING SITES TO PROMOTE THEMSELVES” WHEN LOOKING FOR A JOB. St. Clement’s School philtercommunications.com http://bit.ly/Si2pES
  4. 4. philtercommunications.com St. Clement’s School http://bit.ly/O18WkZ
  5. 5. philtercommunications.com St. Clement’s School • Start with a Google search, see what shows up within search results for the web and images. • Make a list of all of the social networks that you are a part of and the links your name appears in. • Remove all unprofessional content from your public accounts. This means combing through any public photos on Facebook. Your next employer doesn’t need to see photos of you in a bathing suit. • Privacy settings don’t always protect you. There are always ways to access your information. If you wouldn’t be comfortable having it on the front page of The New York Times, it probably shouldn’t be anywhere online.
  6. 6. philtercommunications.com St. Clement’s School WHAT DOES YOUR BRAND LOOK LIKE ONLINE?
  7. 7. HOW CAN YOU BUILD YOUR OWN BRAND ONLINE? philtercommunications.com St. Clement’s School
  8. 8. STEP 1: OWN YOUR NAME St. Clement’s School Your name is at the forefront of your personal brand. It’s important to appear in search so reserve your name now in social networks (Twitter, Facebook, LinkedIn, About.me) and other niche networks. Did you know: You can purchase your domain name for $12 at www.domainsatcost.ca philtercommunications.com http://bit.ly/PoQ8rJ
  9. 9. YOUR BRAND MESSAGE SHOULD CONVEY: 1. YOUR INTERESTS 2. YOUR PERSONAL STRENGTHS 3. YOUR EXPERIENCE AND FUTURE GOALS STEP 2: MAKE YOUR MESSAGE CLEAR ON ALL NETWORKS St. Clement’s School philtercommunications.com
  10. 10. 1. USE YOUR SOCIAL NETWORKS DIFFERENTLY. KEEP SOCIAL LIFE SEPARATE FROM WORKING LIFE. 2. TEST DIFFERENT METHODS TO ENGAGE. ASK QUESTIONS, START CONVERSATIONS, JOIN GROUPS. 3. RESEARCH ALL USERS. FOLLOW INDUSTRY LEADERS TO SEE HOW THEY USE THE TOOLS AND WHO THEY ENGAGE WITH. STEP 3: LISTEN, ENGAGE AND RESEARCH St. Clement’s School philtercommunications.com
  11. 11. philtercommunications.com St. Clement’s School AFTER ALL THAT, DON’T FORGET TO SEARCH THEM! Find similarities, common interests and conversation starters to help you build a connection. • On Twitter, see what they are posting and follow them. • On LinkedIn, see where they previously worked or went to school and ask for a connection. • On Facebook, see what they like, if they have kids, what they are interested in.
  12. 12. TWITTER AND LINKEDIN AND WHY THEY MATTER MORE philtercommunications.com St. Clement’s School
  13. 13. philtercommunications.com I USE TWITTER TO HELP MY IDEAS SPREAD, TO LEARN NEW THINGS AND TO ENGAGE WITH OTHERS. Twitter is: • About engagement • About listening to people • Connecting with everyone in and out of your industry/network • Great for business and personal relationships • To increase your social presence • Easy way to update your other social networks St. Clement’s School
  14. 14. philtercommunications.com Mary Long - Writer at MediaBistro.com, Social Media Guru @MarycLong Have you seen a Twitter Powered Gumball Machine? http://youtu.be/4_eHZaE_E1A Results: A blog post on mediabistro.com that received over 10,000 impressions online and over 100 Tweets, 20 Likes, 13 Shares on Linkedin and 20 new Followers Hans Schurler- Co-founder of IoBridge @schurler I am connecting a arduino to a servo motor although getting no rotation, any tips? Results in: A skype call and a complete project. A blog post on Thingspeak.com. A trip to Pittsburgh for the Maker Faire. A partner in Business. Angela Scardillo - VP Marketing, Best Buy Canada @AngelaScardillo does your office have a Twitter Powered Gumball Machine. http://youtu.be/4_eHZaE_E1A Results: A tweet back “asking for her own Gumball Machine”. ???? St. Clement’s School
  15. 15. philtercommunications.com This is the most professional social network. It’s a place to brag about your achievements and brand yourself as an excellent resource on a particular topic. It also allows you to offer every professional or academic connection a ‘safe’ place to connect with you where there is no threat of finding personal pictures or posts. If you have a LinkedIn page as a professional profile, you can ask people to connect with you here to stay in touch and learn more about you. This way, they may not Google you or look for you on other social networks. Why Linkedin? • More public then Faceboook, which means more views from industry professionals. • It’s where recruiters go first. • Linkedin matches you to other users, groups and jobs that may interest you. • Linkedin will give you presence on Google St. Clement’s School
  16. 16. philtercommunications.com NEW FACEBOOK APP, STALKER, GETS 5 MILLION DOWNLOADS IN 1 DAY. LINKEDIN LETS YOU FIND OUT WHO VISITED YOUR PROFILE ALL OF THE TIME, FOR FREE. St. Clement’s School
  17. 17. philtercommunications.com St. Clement’s School HELPING YOU AT SCHOOL Start connecting with users that have common interests and similarities.
  18. 18. philtercommunications.com If you are attending University next year: • Try to connect with your future profs by following them on Twitter and connecting with them on LinkedIn. “@kevinhisko looking forward to being in your class. Any websites I should be visiting?” • Find out which books you will need and follow the authors that wrote them. • Search for university clubs and groups on Twitter and follow them to connect with students and see if you can get involved prior to next September. St. Clement’s School HELPING YOU AT SCHOOL
  19. 19. philtercommunications.com While attending University: • Start connecting with professors that teach a similar class at other schools. • Follow industry professionals on Twitter and LinkedIn (search Hashtags on Twitter around your profession.) • Start connecting with fellow students both in your program and outside on Twitter and on LinkedIn. • Use Twitter to engage with others guest speakers or at school events. St. Clement’s School HELPING YOU AT SCHOOL
  20. 20. philtercommunications.com St. Clement’s School AN INTEGRATED APPROACH• Give, give, give. It’s about sharing information. • Focus on your genuine interest, content will come easier. • Be engaging - it’s a conversation not just shouting at people. • Post frequently, even if people are not sharing. (It’s ok to repost content). • Use free tools like Hootsuite and Buffer to help manage accounts. • Make sure that all of your accounts are connected. • Include your social networks in your email signature. • Use tools such as Sonar and Banjo to better understand location-based social. My Big Four Yours may be different Other Networks Location Aware You will just need to be social, users will come to you.
  21. 21. MEASURE EVERYTHING philtercommunications.com St. Clement’s School
  22. 22. philtercommunications.com St. Clement’s School A DASHBOARD TO MEASURE SUCCESS Tools like Klout will give recruiters and colleagues the ability to score your social media success. Most businesses want to have connected and social employees. Start to measure your success and tweak your messaging. Find out which people care about the things you tweet and like - they are your supporters. - Your Klout score could be more important then your GPA. - What you influence matters http://bit.ly/QxMjl4
  23. 23. philtercommunications.com St. Clement’s School USE BITLY.COM TO MEASURE ENGAGEMENT ON LINKS When you paste a link into a presentation, Twitter, LinkedIn or Facebook, you can use Bitly.com to measure how many clicks your link receives. This is a great tool to see overall engagement from social media where in the world people are clicking your links from.
  24. 24. philtercommunications.com St. Clement’s School 80 TOTAL PHOTOS 768 TOTAL DIGITAL IMPRESSIONS 74 TOTAL CONNECTIONS 0 37.5 75.0 112.5 150.0 Jan 27, 2011 March, 2011 May, 2011 July, 2011 September, 2011 November,2011 January,2012 Photos/Media Comments/Likes/Metions Friends/Network philtercommunications.com St. Clement’s School
  25. 25. philtercommunications.com St. Clement’s School WHEN YOU LEAVE ST. CLEMENT’S SCHOOL, STAY CONNECTED NOT JUST TO YOUR FRIENDS BUT ALSO WITH THEIR PARENTS, YOUR TEACHERS AND SCHOOL ADMINISTRATORS philtercommunications.com St. Clement’s School Think about your friends and the value of keeping those connections. Before you go to University try and connect with 20 to 30 people on LinkedIn who are connected to your time at St. Clement’s and see how those relationships grown during the next four years at school.
  26. 26. KEY TAKEAWAYS philtercommunications.com St. Clement’s School
  27. 27. 1. DEVELOP YOUR PERSONAL BRAND STATEMENT philtercommunications.com St. Clement’s School http://bit.ly/QHLsli
  28. 28. philtercommunications.com St. Clement’s School 2. MAKE MISTAKES An experienced person is one that is making mistakes and learning from them.
  29. 29. 3. WORK SMARTER WORK HARDER philtercommunications.com St. Clement’s School
  30. 30. philtercommunications.com St. Clement’s School Hockey Team I play with every Thursday Halloween 2010 - Optimus Prime Hanging out with T.O Gene Family Vacation in Punta Cana 4: BE YOURSELF HAVE FUN AND SHARE University Reunion on Ottawa River http://bit.ly/U36ZrOViewVideo
  31. 31. philtercommunications.com St. Clement’s School 5. ALWAYS SAY THANK YOU
  32. 32. THANK YOU. philtercommunications.com St. Clement’s School 167 King Street East, Second Floor Toronto, Ontario, M5A 1J4 416.365.0460 @kevinhisko kevin@philtercommunications.com Toronto, Canada - http://bit.ly/SvT9aK

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