A Better Way to Connect
Upcoming SlideShare
Loading in...5
×
 

A Better Way to Connect

on

  • 359 views

In this presentation I discus the importance of personal branding and provide some great tips and strategy’s to optimize and use Linkedin. ...

In this presentation I discus the importance of personal branding and provide some great tips and strategy’s to optimize and use Linkedin.

Agenda
1. PERSONAL BRANDING ONLINE
2. LINKEDIN AND WHY
3. START WITH A PROFILE
4. GET INVOLVED
5. KEY TAKEAWAYS

Statistics

Views

Total Views
359
Slideshare-icon Views on SlideShare
312
Embed Views
47

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 47

http://www.kevinhisko.com 47

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A Better Way to Connect A Better Way to Connect Presentation Transcript

    • A BETTER WAY TO CONNECT Thursday, September 19, 13
    • 1. PERSONAL BRANDING ONLINE 2. LINKEDIN AND WHY 3. START WITH A PROFILE 4. GET INVOLVED 5. KEY TAKEAWAYS AGENDA Thursday, September 19, 13
    • HOW CAN YOU BUILD YOUR PERSONAL BRAND Thursday, September 19, 13
    • A brand IS NOT a website, a logo or an ad, as is commonly believed. A brand IS what people think of you If anyone has ever thought of you, you have a brand YOU ARE YOUR OWN BRAND Thursday, September 19, 13
    • A WELL ESTABLISHED PERSONAL BRAND BEFORE 1 80 TOTAL PHOTOS 768 TOTAL DIGITAL IMPRESSIONS 74 TOTAL CONNECTIONS 0 37.5 75.0 112.5 150.0 Jan 27, 2011 April, 2011 July, 2011 October, 2011 January,2012 Photos/Media Comments/Likes/Metions Friends/Network Thursday, September 19, 13
    • Social media can help build your personal brand and it can hurt it. You want clients, co- workers, and potential clients to find you fast and know what you stand for. Social media helps you appear on Google without having a website. http://brandyourself.com OWN YOUR NAME https://www.youtube.com/watch?v=F7pYHN9iC9I Thursday, September 19, 13
    • IT ALL STARTS WITH SEARCH Make sure your social accounts are secure and private. Check everything that appears in a search. Tip: In Google, go through not just search but images, videos, YouTube, news, etc. If you don’t like what you see, get it removed by contacting the websites owner or representative. If it’s a social media account, login and change it. Thursday, September 19, 13
    • WHAT ABOUT ALL THE FAMOUS PEOPLE? Nothing appears. Now what? Expand your search by location or topic: “Kevin Hisko Toronto, Kevin Hisko Advertising” Thursday, September 19, 13
    • LINKEDIN AND WHY Thursday, September 19, 13
    • 7, 011,062 CANADIANS ON LINKEDIN 20% of Canada’s population is on LinkedIn. Every second, 2 members join LinkedIn. Connect. Find. Be found. Power your Career Learn and Share Thursday, September 19, 13
    • AN AMAZING NEWS PORTAL Thursday, September 19, 13
    • GETS YOU RANKED HIGHER ON GOOGLE We can’t all create our own website. My social accounts appear first Thursday, September 19, 13
    • YOUR PROFILE Thursday, September 19, 13
    • I CREATED AN LINKEDIN ACCOUNT, NOW WHAT? LinkedIn will guide you through the steps to completion. Ongoing improvement suggestions from LinkedIn. Thursday, September 19, 13
    • WHAT YOUR PROFILE LOOKS LIKE TO THE WORLD WHAT YOUR PROFILE LOOKS LIKE TO YOUR CONNECTIONS Thursday, September 19, 13
    • ACCOUNT SETTINGS Review this every 3 months. Linkedin settings change. Thursday, September 19, 13
    • LOCATION AND INDUSTRY It all goes back to search. How do you want people to find you? Where do I work, where are my clients and what industries are my clients in. Thursday, September 19, 13
    • CURRENT POSITION AND HEADLINE Your headline needs to define who you are and what you do. This needs to be accurate with your current job title. Must include industry and your specialty in the description. Thursday, September 19, 13
    • Even a Sears portrait would work. YOUR PHOTO Kevin Hisko is a Director that I want to Meet Thursday, September 19, 13
    • YOUR SUMMARY IS NOT A JOB DESCRIPTION 1. Tell me a story. Tell me your mission. 2. Stay away from buzz words. 3. Keep it simple. 4. Sum it up with a list of specialties. 5. Include a call to action. Send me an email at kevin@philtercommunications.com 6. Improve it every 3 months. Thursday, September 19, 13
    • PROJECTS SHOW THAT YOU ARE PROUD List projects associated with each job, new clients work, and new internal work. You have a great opportunity to share the projects that you are part of. Include team members: The project will appear on their profile too. A great chance to invite clients. Organize someone at your office to list projects when there finished. Thursday, September 19, 13
    • SKILLS & EXPERTISE GO A LONG WAY IN DEFINING WHO YOU ARE They are the first thing seen by the user who is already connected to you. If you don’t define your skills LinkedIn will do it for you! You want to take control. Thursday, September 19, 13
    • EDUCATION Including accurate dates in the Education section of your profile will make it easy for the LinkedIn database elves to match you up with classmates who may be on LinkedIn now, waiting for you to reach out and refresh the connection. Thursday, September 19, 13
    • CURRENT AND PAST EXPERIENCE Attach projects to each. Your experience needs to back up your summary. “I am amazing at these things, here is the proof.” Thursday, September 19, 13
    • ONCE YOU ARE COMPLETE, KEEP GOING LinkedIn always suggests ideas on how to improve your profile. Take advantage of these tips. Thursday, September 19, 13
    • SOME OTHER TIPS Public or Private, what do I do? It’s ok if people use you to find other connections. It’s not ok if you think they are trying to steal business. Pay attention to the people who have viewed your profile. Tip: If you are in sales and you have a limited amount of connections that are mostly your leads and prospects, you may want to protect them from the competitors. Keep in mind that this will hinder your experience as you won’t be able to see who views your profile. Thursday, September 19, 13
    • GET INVOLVED Thursday, September 19, 13
    • 90% of users are only lurkers 90 - 9 - 1http://heidicohen.com/21-reasons-people-don%E2%80%99t-contribute-on-social-media/ FORRESTER PRINCIPAL OF SOCIAL MEDIA 1% of users create content9% of users comment and like Thursday, September 19, 13
    • Easy things to do without very much effort. 1. Endorse others for skills 2. Provide recommendations 3. Like and Comment on posts 4. Find new connections 5. Work anniversary SHOW UP IN THE ACTIVITY FEEDS Be Part of the 9% Thursday, September 19, 13
    • CONTRIBUTE TO YOUR LINKEDIN COMMUNITY BY SHARING CONTENT Be part of the 1% Share and Like the content that you gain insight from. It doesn’t have to be content that you or your company produce. Thursday, September 19, 13
    • All the people that I already know are connecting with me. How do I reach people I don’t know? Thursday, September 19, 13
    • FIND PEOPLE WITH SEARCH Use Filters and Advanced Search Filter: 2nd Connections (someone who can introduce me) Thursday, September 19, 13
    • LET SEARCH ALERTS DO YOUR WORK Thursday, September 19, 13
    • FIND PEOPLE WITH SEARCH, NOW WHAT? • Hit the connect button • Send an InMail • View their profile • Get introduced Thursday, September 19, 13
    • ORGANIZE YOUR SEARCH RESULTS AND PROFILES Where did you meet this person? Have you contacted them already? How was your last call with this person? What does this person do for fun? Thursday, September 19, 13
    • GROUPS LinkedIn groups allow you to join conversations with other LinkedIn users who are in your Industry or who are connected to groups you may be connected to in the offline world. Search very specific topics. Sort by groups. People you are connected to or part of your network. Thursday, September 19, 13
    • GROUPS: START BY LURKING In some groups, self-promotion is banned entirely. In others, group leaders enjoy the right to talk up their ventures, but competitors don’t. Make sure you abide by the rules. Thursday, September 19, 13
    • KEY TAKEAWAYS Thursday, September 19, 13
    • Get noticed online. Start with a LinkedIn profile. Thursday, September 19, 13
    • Listening means you monitor and observe. Find the users that are posting content, have a lot of connections, and that are in your industry. See how they use LinkedIn and learn. LURK, LISTEN AND LEARN Thursday, September 19, 13
    • Try changing up your profile on a quarterly basis. You would be surprised at how one little thing can change how many more connections you get. MAKE MISTAKES Thursday, September 19, 13
    • YOU ARE NOT A ROBOT Thursday, September 19, 13
    • SOCIAL MEDIA LEADERS STILL USE EMAIL Thursday, September 19, 13
    • WORK SMARTER. WORK HARDER. Thursday, September 19, 13
    • BE YOURSELFHalloween 2010 - Optimus Prime University Reunion on Ottawa River Family Vacation in Punta CanaHockey Team I play with every Thursday Thursday, September 19, 13
    • ALWAYS SAY THANK YOU Thursday, September 19, 13
    • THANK YOUKEVIN HISKO kevin@philtercommunications.com @kevinhisko Toronto, Canada - http://bit.ly/SvT9aK Thursday, September 19, 13
    • Thursday, September 19, 13